27. Ad Social
Network Network
Viral Content
Marketing
Email Search
Marketing Engine
& SMS
28. Vietnam Internet User
35 40%
35%
30 35%
31%
Keep
growing year 30%
25
26%
by year
24% 25%
20 21%
20%
15
15%
10 17.7 20.8 22.5 26.8 30.8
10%
5 5%
0 0%
2007 2008 2009 2010 2011
User (Million) Penetration
By Cimingo VN
29. Vietnam Internet User
Vietnam Internet User
91%
89%
84%
78%
74%
65%
61% 62%
58%
56% 56%
52% 51%
46%
36%
32%
24%
20%
TOTAL 15-19 20-24 25-29 30-34 35-39 40-50 MEN WOMEN
2011 2012
By Cimingo VN
30. Vietnam Internet User
TV
57%
of TV viewers
use the Web WEB
simultaneously
By Cimingo VN
31. Vietnam Internet User
80% of Vietnam
Internet Users
Use Search
Engines
By Cimingo VN
33. Vietnam Facebook/Zingme User
Age
30% 18-24
25-34
Facebook 15-17
50% 35-44
Users
45-54
55+
12%
7%
1%
With 3,8M+ users,
increased more than
Target Audience in 25,5% in the
age 18-34 is 82% of
total Vietnam facebook
last 6 months
users.
By Cimingo VN
36. Website Development
Sitemap
SEO
Concept Idea Design Code Data Management
SEM
Content
37.
38.
39.
40.
41.
42. Digital Campaign
Brief
Research
Social Media
Management ORM KPI
Creative
Planning
Process of Digital Campaign
43. Power Analytics
Consumer Insights
What do your customers like, love, hate?
When & Where are they talking?
We help you to answer all of these questions
Competitive Intelligence
You can compare and stay ahead of the competition.
Online Reputation Management
It helps you to detect early any potential online crisis by
monitoring your brand names, CEO, Board of Directors and other
VIPs.
Key Influencers
You can find online opinions that matter most.
Feedback System for Offline Marketing Performance
You can gauge the reaction of your latest TV ad or print Ad: how ads are perceived;
what clicks, what doesn't.
44. Social Media
The largest social network in the
world
Facebook
A pinboard-style
photo sharing social
network Pinterest Zingme The biggest
social network in
Social VietNam
Media
A Vietnamese Social
Network from VTC
Go Twitter
Tamtay An online social networking
One of Vietnamese earliest service and microblogging
social networks service
45. Social Media – Content
Content Strategy Storyline Development Content creating
& Management
Contest &
Article Application
& News Social
Content Video &
Music
Product
Information
46. Social Media - Facebook
Fanpage Event
Ads Application
Facebook
50. Viral Marketing
PR
Social
Contest & Networks
Application
Article &
News Social
Content Video
&
Music Forumseeding
Product
Information
Video
sharing sites
Plan & Production ORM Evaluation
57. Power’s Ad Network (Vietnam)
CPM CPM CPM
CPM CPM CPM
CPM CPM CPM
Available for CPC
58.
59. Search Engine
Takes a while to see return on investment
but it does prove its value to patient
SEO
business owner as once its done successfully,
it generates long term values
Search advertising PPC can be quickly
started and bring immediate result
with highly measurable ROI. However,
it follows “you pay, you go” model.
Focus on Keywords
with 2 kinds :
CPC and CPM
Google
Adwords SEM
