http://directsalonequipment.com.au/ At Direct Salon Equipment, you’ll find Australia’s most innovative & competitive range of salon furniture at unbeatable everyday low prices. Over 200 items to choose from with several ranges to make Direct Salon Equipment your “One Stop Shop”. Whether you need a one off item or a full salon refurbishment, DSE is there for you. Our staff have been professionally trained only to give you free expert advice but more importantly honesty & our main aim is for you to pass the word around and share the experience you received at Direct Salon Equipment.

1. Australia's Wholesale Salon Equipment
Monday to Friday
Strictly By Appointment Only
pat@directsalonequipment.com.au
Direct Salon Equipment
directsalonequipment.com.au

2. Australia's Wholesale Salon Equipment
Monday to Friday
Strictly By Appointment Only
pat@directsalonequipment.com.au
About Us
Welcome Hairdressing/Beauty Professional.
Direct Salon Equipment (DSE) is your ultimate source of Furniture and Equipment for
hairdressing & beauty salons Australia wide. Our world class furniture and equipment is
unsurpassed in quality, design and value. Our mission is to offer the most beautiful and
exclusive salon furniture and equipment at the most convenient price, direct from the
manufacturer to the Salon Professional.
Our head office in Melbourne is located just 15 mins from the CBD & allows us to ship our
products to you, our valued customer within one business day. We welcome you to visit our
showroom located at Unit 20, 25-27 Hocking Street, Coburg North, (strictly by appointment
only) where you will find the finest selection in design furniture for your salon.
Our complete confidence in our product allows DSE to offer you a 12 month warranty on all
items we manufacture. This offer excludes electrical items which are instead backed by a 6
month warranty. As always, when you order a DSE product, you pick the colours, size, accents
and options. We do the utmost to make it to your specifications & needs.
Our experienced sales & design team can assist you in the lay out of your floor plan that
maximizes space, incorporate new services such as styling chairs, wash basins,styling wall units,
front counters & more. This complimentary service ensures that we can turn the sometimes
daunting task of creating a new salon into an enjoyable experience.
Whether it be the purchase of a minor refurbishment or maybe even a complete fitout for your
salon, DSE can also provide a broad range of finance alternatives to meet your needs. New
equipment can be the lifeblood of any salon. Why buy this equipment outright when you can
have the cashflow and tax benefits associated with leasing the equipment you need? Terms &
Conditions apply.
We look forward to assisting you in turning the salon of your dreams into a reality.
Kind Regards,
Managing Director

3. Australia's Wholesale Salon Equipment
Monday to Friday
Strictly By Appointment Only
pat@directsalonequipment.com.au
Hair and Beauty
Supplies: Get Only the
Best to Gain
Significant Profit
Customers are important for every
business. They are the ones who fuels
it to be successful, that is why they
need to be happy with what you offer
to make them comeback for your
services. It is also about how the
business treats them for it is essential
to have good relationship with them
and provide them with their needs
such as relaxing ambience and skillful
as well as friendly staff. There are
many things to consider in making
sure that the business is in the right
path. Running a salon may not be
easy at first, but if it aims to succeed
it must provide quality hair and
beauty supplies and good service to
each and every customer.
Every salon has its own specialization
and some of its tools and gadgets are
the same as a regular one. Some
focuses on hairstyling, facial services
and pampering indulgence. To satisfy
the clients, the salon supplies must
be top of the line to ensure customer
satisfaction. There should also be
enough of the products and must be
in every kind because each client has
their own preferences in terms of
products and brands. It will be
convenient for you and for them if
you have everything on hand. There
is also the constant change in hair
and beauty trends which every owner
must be aware to keep up with the
rivals. It will always attract the
clientele if you have something new
to offer to enhance their looks.
It is the duty of the owner to ensure
that the clients only receive the best
care in the house. The employees
must be properly trained and must be
provided to attend seminars or
trainings to update their knowledge
about their work. Skills are not only
the important thing that needs to be
learned. They must know how to
treat their customers and be

4. Australia's Wholesale Salon Equipment
Monday to Friday
Strictly By Appointment Only
pat@directsalonequipment.com.au
concerned of their welfare. Some of
them may have allergies about
certain product or chemicals. This will
earn the shop the trust of the people
who they depend on in order for
their business to run. Since they are
the one who puts in the money, they
definitely deserved to be treated
well.
Regular inventory must be practiced
to ensure that the stocks are still in
their best condition because if not
you can contact your trusted beauty
suppliers to replenish your stocks.
You do not want your clients to
complain about bad service for this
could lead to losing them which you
could greatly suffer. The employees
should also be aware of this because
their safety is your priority. If you are
aware of these your business will be
known for the importance that you
give to your clientele which will lead
to your success.
Hair Salon
Equipment:
Providing High-
Quality Services
You may have noticed that not all
beauty parlors are the same. Some
differs with the services that they
offer although, you can be sure that
most beauty salon have hair services.
One is only different from the other
because of the quality of service that
they provide. The quality is often
affected by the staff and also by the
kind of hair salon equipment that
they are using. The stylist will be able
to provide better service if he doesn’t
have any problem and has a
complete set of tools needed to give
the service the customers is asking
for.
If you are planning to run a business,
the hair salon equipment is one of
the first things that customers notice.
When they decide to try your service,
you only get that chance to impress
the customer. You can start by
making sure that all of your tools are
in good shape so make sure that the

5. Australia's Wholesale Salon Equipment
Monday to Friday
Strictly By Appointment Only
pat@directsalonequipment.com.au
service will be smooth and perfect.
It’s embarrassing to witness your
staff scrambling, looking for other
blower because the one he is holding
won’t work. Imagine the reaction of
the customer as this scenario
unravels. Do you think there’s a
chance that he’ll return for your hair
salon services again?
A successful business means having a
complete tools including the chairs,
blow dryers, bin and sinks for hair
washing, mirrors, straightening and
curling iron, and more. You must
have enough workstations and each
should have all the necessary gels,
powder, sprays, scissors of different
style and sizes, capes, and the likes.
They should also have a place of their
own, placed neatly and in order so
that the staff won’t have a hard time
looking for them when they are
servicing a customer. Make sure that
all of the electrical appliances have
enough outlets for each workstation.
Every part of your business is
important, even the tiniest bit. To get
the best from the bunch, start by
scouting first before you buy
anything. Ask around salon supplies
stores, and compare their prices.
Take your time in doing a bit of
research and ask about what the
customers would mostly like. Take
their idea into consideration because
they will be the life of your business.
Make a list of the salon equipment
that you will need, read reviews
about them, and take a look at the
quality.
Always remember that customers
comes first and to give them the best
salon service there is, make sure to
have complete beauty salon supplies
and equipment in your
establishment. Visit your local store
or shop online. Whatever you do, you
will surely get what you need if you
take your time to look up the best.

6. Australia's Wholesale Salon Equipment
Monday to Friday
Strictly By Appointment Only
pat@directsalonequipment.com.au
Important Factors:
Marketing, Location,
Salon Supplies, Skill,
and Cleanliness
In order to become successful in
your salon business, there are five
things that you need to consider first.
You need to consider the marketing,
location, skill, cleanliness, and salon
supplies.
Marketing
Like any other businesses, salons
need to be marketed as well. It needs
to make itself known to the public so
that people will visit it. You can’t
hope the people to travel for many
miles for your shop when they are
not even aware of your existence.
Making use of marketing techniques
can help introduce your business to
people who needs it.
Location
If you want the customers to go to
your salon, then at least find a place
where they can easily locate it. Malls,
popular streets, and near market
places are the best location to put up
this type of business. You cannot put
your salon in tight alleys since no one
but a few locals will be able to get
there. There’s also a risk of getting
burglarized since the police won’t be
able to respond fast.
Supplies
Be sure to get the necessary supplies
when putting up a beauty shop. You
can purchase them over the web or
you can get them from your local
supplier. How can you work on your
customer when you don’t even have
the right tools? How can you cut their
hair when you don’t even have the
right scissors? How can you wash
their hair when you don’t have
shampoos?
Skill
If you have the skill, then people will
surely start flocking into your shop.
You need to possess the right
knowledge and skill in order to get
good comments from the customers.
Watch new techniques being done
over the web and introduce them to
your shop. There will always be new
techniques to learn in the internet.
Your customers will be thrilled of the
variety of choices you introduce.

7. Australia's Wholesale Salon Equipment
Monday to Friday
Strictly By Appointment Only
pat@directsalonequipment.com.au
Cleanliness
Another thing that you need to
consider is the looks of your shop.
How can you hope people to go to
your place when it’s not even well
maintained? Ensure that the station
is clean before you decide to work on
another customer.
All in all—in order to become
successful in this particular business,
you need to incorporate good
marketing techniques, choose the
location wisely, purchase a complete
set of salon supplies, acquire new
skill, and observe cleanliness. Do this
and the customers will surely love
your place. They will go to your shop
frequently and this means more
money for you.