http://directsalonequipment.com.au/ At Direct Salon Equipment, you’ll find Australia’s most innovative & competitive range of salon furniture at unbeatable everyday low prices. Over 200 items to choose from with several ranges to make Direct Salon Equipment your “One Stop Shop”. Whether you need a one off item or a full salon refurbishment, DSE is there for you. Our staff have been professionally trained only to give you free expert advice but more importantly honesty & our main aim is for you to pass the word around and share the experience you received at Direct Salon Equipment.

1. Australia's Wholesale Salon Equipment
Direct Salon Equipment
directsalonequipment.com.au
Monday to Friday
Strictly By Appointment Only
pat@directsalonequipment.com.au

2. Australia's Wholesale Salon Equipment
About Us
Welcome Hairdressing/Beauty Professional.
Direct Salon Equipment (DSE) is your ultimate source of Furniture and Equipment for
hairdressing & beauty salons Australia wide. Our world class furniture and equipment is
unsurpassed in quality, design and value. Our mission is to offer the most beautiful and
exclusive salon furniture and equipment at the most convenient price, direct from the
manufacturer to the Salon Professional.
Our head office in Melbourne is located just 15 mins from the CBD & allows us to ship our
products to you, our valued customer within one business day. We welcome you to visit our
showroom located at Unit 20, 25-27 Hocking Street, Coburg North, (strictly by appointment
only) where you will find the finest selection in design furniture for your salon.
Our complete confidence in our product allows DSE to offer you a 12 month warranty on all
items we manufacture. This offer excludes electrical items which are instead backed by a 6
month warranty. As always, when you order a DSE product, you pick the colours, size, accents
and options. We do the utmost to make it to your specifications & needs.
Our experienced sales & design team can assist you in the lay out of your floor plan that
maximizes space, incorporate new services such as styling chairs, wash basins,styling wall units,
front counters & more. This complimentary service ensures that we can turn the sometimes
daunting task of creating a new salon into an enjoyable experience.
Whether it be the purchase of a minor refurbishment or maybe even a complete fitout for your
salon, DSE can also provide a broad range of finance alternatives to meet your needs. New
equipment can be the lifeblood of any salon. Why buy this equipment outright when you can
have the cashflow and tax benefits associated with leasing the equipment you need? Terms &
Conditions apply.
We look forward to assisting you in turning the salon of your dreams into a reality.
Kind Regards,
Managing Director
Monday to Friday
Strictly By Appointment Only
pat@directsalonequipment.com.au

3. Australia's Wholesale Salon Equipment
Hair and Beauty focuses on hairstyling, facial services
and pampering indulgence. To satisfy
Supplies: Get Only the the clients, the salon supplies must
Best to Gain be top of the line to ensure customer
Significant Profit satisfaction. There should also be
enough of the products and must be
Customers are important for every in every kind because each client has
business. They are the ones who fuels their own preferences in terms of
it to be successful, that is why they products and brands. It will be
need to be happy with what you offer convenient for you and for them if
to make them comeback for your you have everything on hand. There
services. It is also about how the is also the constant change in hair
business treats them for it is essential and beauty trends which every owner
to have good relationship with them must be aware to keep up with the
and provide them with their needs rivals. It will always attract the
such as relaxing ambience and skillful clientele if you have something new
as well as friendly staff. There are to offer to enhance their looks.
many things to consider in making
It is the duty of the owner to ensure
sure that the business is in the right
that the clients only receive the best
path. Running a salon may not be
care in the house. The employees
easy at first, but if it aims to succeed
must be properly trained and must be
it must provide quality hair and
provided to attend seminars or
beauty supplies and good service to
trainings to update their knowledge
each and every customer.
about their work. Skills are not only
Every salon has its own specialization the important thing that needs to be
and some of its tools and gadgets are learned. They must know how to
the same as a regular one. Some treat their customers and be
Monday to Friday
Strictly By Appointment Only
pat@directsalonequipment.com.au

4. Australia's Wholesale Salon Equipment
concerned of their welfare. Some of Hair Salon
them may have allergies about
certain product or chemicals. This will
Equipment:
earn the shop the trust of the people Providing High-
who they depend on in order for Quality Services
their business to run. Since they are
the one who puts in the money, they You may have noticed that not all
definitely deserved to be treated beauty parlors are the same. Some
well. differs with the services that they
offer although, you can be sure that
Regular inventory must be practiced most beauty salon have hair services.
to ensure that the stocks are still in One is only different from the other
their best condition because if not because of the quality of service that
they provide. The quality is often
you can contact your trusted beauty
affected by the staff and also by the
suppliers to replenish your stocks.
kind of hair salon equipment that
You do not want your clients to they are using. The stylist will be able
complain about bad service for this to provide better service if he doesn’t
could lead to losing them which you have any problem and has a
could greatly suffer. The employees complete set of tools needed to give
should also be aware of this because the service the customers is asking
for.
their safety is your priority. If you are
aware of these your business will be If you are planning to run a business,
known for the importance that you the hair salon equipment is one of
give to your clientele which will lead the first things that customers notice.
to your success. When they decide to try your service,
you only get that chance to impress
the customer. You can start by
making sure that all of your tools are
in good shape so make sure that the
Monday to Friday
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pat@directsalonequipment.com.au

5. Australia's Wholesale Salon Equipment
service will be smooth and perfect. stores, and compare their prices.
It’s embarrassing to witness your Take your time in doing a bit of
staff scrambling, looking for other research and ask about what the
blower because the one he is holding customers would mostly like. Take
won’t work. Imagine the reaction of their idea into consideration because
the customer as this scenario they will be the life of your business.
unravels. Do you think there’s a Make a list of the salon equipment
chance that he’ll return for your hair that you will need, read reviews
salon services again? about them, and take a look at the
quality.
A successful business means having a
complete tools including the chairs, Always remember that customers
blow dryers, bin and sinks for hair comes first and to give them the best
washing, mirrors, straightening and salon service there is, make sure to
curling iron, and more. You must have complete beauty salon supplies
have enough workstations and each and equipment in your
should have all the necessary gels, establishment. Visit your local store
powder, sprays, scissors of different or shop online. Whatever you do, you
style and sizes, capes, and the likes. will surely get what you need if you
They should also have a place of their take your time to look up the best.
own, placed neatly and in order so
that the staff won’t have a hard time
looking for them when they are
servicing a customer. Make sure that
all of the electrical appliances have
enough outlets for each workstation.
Every part of your business is
important, even the tiniest bit. To get
the best from the bunch, start by
scouting first before you buy
anything. Ask around salon supplies
Monday to Friday
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pat@directsalonequipment.com.au

6. Australia's Wholesale Salon Equipment
Important Factors: this type of business. You cannot put
your salon in tight alleys since no one
Marketing, Location, but a few locals will be able to get
Salon Supplies, Skill, there. There’s also a risk of getting
burglarized since the police won’t be
and Cleanliness able to respond fast.
In order to become successful in Supplies
your salon business, there are five Be sure to get the necessary supplies
things that you need to consider first. when putting up a beauty shop. You
You need to consider the marketing, can purchase them over the web or
location, skill, cleanliness, and salon you can get them from your local
supplies. supplier. How can you work on your
customer when you don’t even have
Marketing the right tools? How can you cut their
Like any other businesses, salons hair when you don’t even have the
need to be marketed as well. It needs right scissors? How can you wash
to make itself known to the public so their hair when you don’t have
that people will visit it. You can’t shampoos?
hope the people to travel for many
miles for your shop when they are Skill
not even aware of your existence. If you have the skill, then people will
Making use of marketing techniques surely start flocking into your shop.
can help introduce your business to You need to possess the right
people who needs it. knowledge and skill in order to get
good comments from the customers.
Location Watch new techniques being done
If you want the customers to go to over the web and introduce them to
your salon, then at least find a place your shop. There will always be new
where they can easily locate it. Malls, techniques to learn in the internet.
popular streets, and near market Your customers will be thrilled of the
places are the best location to put up variety of choices you introduce.
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7. Australia's Wholesale Salon Equipment
Cleanliness
Another thing that you need to
consider is the looks of your shop.
How can you hope people to go to
your place when it’s not even well
maintained? Ensure that the station
is clean before you decide to work on
another customer.
All in all—in order to become
successful in this particular business,
you need to incorporate good
marketing techniques, choose the
location wisely, purchase a complete
set of salon supplies, acquire new
skill, and observe cleanliness. Do this
and the customers will surely love
your place. They will go to your shop
frequently and this means more
money for you.
Monday to Friday
Strictly By Appointment Only
pat@directsalonequipment.com.au