3. It is our belief
T H AT W E S H O U L D B E J U D G E D
not just by
THE ANSWERS we supply
...but by THE QUESTIONS WE ASK.
1
4. The Proven Leader in
I N T E G R AT E D LIFESTYLE MARKETING
POSNER is the award-winning advertising and marketing
agency that combines a foundation in branding with
next-generation marketing tools that sell.
Our impressive portfolio includes commercial properties,
master-planned communities, hotels & resorts,
condominiums, brokerage organizations, auction
companies and government agencies.
Our strategy is to develop targeted, trackable, adaptable
campaigns that drive traffic and expedite sales and leasing.
OV E R 2 0 B I L L I O N I N SA L E S
PROJECTS IN 25 CITIES & 5 COUNTRIES
IN EVERY PRICE RANGE
OV E R 3 0 0 S U CC E S S F U L B R A N D E D
COMMERCIAL PROPERTIES
2
5. CONTINUITY and
C O M M U N I C AT I O N
LISTEN
At POSNER,
EXTEND A N A LY Z E we understand
our clients’ unique
selling proposition.
Throughout the
O N E S I G N A L™
creative process,
we communicate
a single message
across all channels.
PRODUCE S T R AT E G I Z E
We c a l l t h i s
O N E S I G N A L™
– a time-tested process
that leads to
reliable, measurable
and successful results.
REFINE C R E AT E
3
6. S O U N D S T R AT E G I E S , w e l l o p t i m i z e d ,
w i l l P L A C E YO U I N F R O N T o f y o u r c o m p e t i t i o n .
BRANDS ADS
S T R AT E G I C P L A N N I N G
BRANDING
S T R AT E G Y A DV E R T I S I N G
I N T E R AC T I V E M A R K E T I N G
MEDIA WEB
4
7. AVA L O N C O M M U N I T I E S M A R K E T I N G D I R E C TO R S
B AY S WAT E R D E V E L O P M E N T M E T R OV E ST E Q U I T I E S
C O M PA N I E S
B R A C K C A P I TA L R E A L E S TAT E O N E & O N LY R E S O R T S with whom we
WO R K .
BROWN HARRIS STEVENS P I TC A I R N P R O P E R T I E S
T H E B E E C H W O O D O R G A N I Z AT I O N PLAZA CONSTRUCTION
C A P E L L A H OT E L S A N D R E S O R T S PROPERTY MARKETS GROUP
C I T I H A B I TAT S M A R K E T I N G G R O U P T H E R E L AT E D C O M PA N I E S
C U S H M A N & WA K E F I E L D R I T Z - C A R LT O N
E A S T G AT E P R O P E R T I E S R I G H A R OYA L H O T E L
FDIC R O S E A S S O C I AT E S
F I S H E R B R OT H E R S S C A N N A P I E CO D E V E LO P M E N T
F L AT O T E L TA R R A G O N C O R P O R AT I O N
H E L M S L E Y H OT E L S T H E T R U M P O R G A N I Z AT I O N
ICAHN ENTERPRISES TO L L B R OT H E R S
J O N AT H A N R O S E C O M PA N I E S T WO T R E E S D E V E LO P M E N T
T H E K I B E L C O M PA N I E S Z E C K E N D O R F O R G A N I Z AT I O N
5
8. TRADITIONAL SERVICES
VERBAL IDENTITY
VISUAL IDENTITY
I D E N T I T Y PA C K A G E S
BROCHURE
P R O M O T I O N A L C O L L AT E R A L
P R I N T A DV E R T I S I N G
O U T- O F - H O M E A D V E R T I S I N G
DIRECT MAIL
O U T D O O R S I G N AG E
SALES OFFICE DESIGN
6
9. I N T E R AC T I V E S E RV I C E S
W E B S I T E D E S I G N & D E V E LO P M E N T
CO N T E N T M A N AG E M E N T SYST E M S (C M S )
BANNER ADS
ADSERVING NETWORKS
B E H AV I O R A L TA R G E T I N G A D S
G E O -TA R G E T I N G O N L I N E B A N N E R S
S E A R C H E N G I N E O P T I M I Z AT I O N & M A R K E T I N G
EMAIL MARKETING
S O C I A L M E D I A C A M PA I G N S
MOBILE CONTENT
I N T E R AC T I V E SA L E S O F F I C E E X P E R I E N C E S
R E P O R T I N G & A N A LY T I C S
7
10. MEDIA SERVICES
A M O V I E I S O N LY A
BLO C K
BUSTER
I F P E O P L E S E E I T.
me·di·a
[mee-dee-uh] –noun
1. a pl. of medium.
2. (usually used with a plural verb) the means of
communication, as radio and television, newspapers,
and magazines, that reach or influence people widely:
The media are covering the speech tonight.
8
11. 85%
WILL CUT
THEIR
TRADITIONAL
MEDIA BUDGET
IN 2010
(MARKETINGPROFS)
A s a r e s u l t t h e r e i s a n o p p o r t u n i t y t o b u y t r a d i t i o n a l m e d i a a t A R E D U C E D R AT E ,
overall media budget can be reduced and CPL (cost-per-lead) can be minimized.
9
12. T H E R E AC H
TRADITIONAL ONLINE
I N T E R N AT I O N A L BEHAVIORAL
N AT I O N A L TA RGET ED
REGIONAL GE O -TARG E T E D
LO C A L ENEWS
SPECIAL PREMIUM
INSERTS
R OA D B LO C K
RUN-OF-SITE
SEARCH ENGINES
10
14. F O NT: F U TU RA BO O K
URBAN BUILDERS COLLABORATIVE
FINAL LOGO ART PMS 152 PMS 1807
THE FRED F. FR ENC H B UI L D I NG
551 FIFT H AV ENUE
FRESCO
FRESCO
CITYPOINT
800 Monroe - new names - 2.1.7
21. How do you establish an identity for a new hotel brand with 6 stars
w h e n 0 a ss e t s a re ava i l a b l e?
C R E AT E A B R A N D W I T H A U N I Q U E T O N E A N D S T Y L E
T H AT AT O N C E E L I C I T S F E E L I N G S O F T R A N Q U I L I T Y,
SENSUALITY AND ELEGANCE.
CAPELLA
C A P E L L A H OT E L S A N D R E S O R T S
22. the ads
CAPELLA
C A P E L L A H OT E L S A N D R E S O R T S
23. the ads
CAPELLA
C A P E L L A H OT E L S A N D R E S O R T S
26. real
R E A L E S TAT E
> Bedrock belief: uncompromisingly high standards require total control over every
estate
aspect of the development and ownership process. Fisher Brothers builds, operates,
a n d l e a s e s i t s o w n p r o p e r t i e s — p e r f o r m i n g a l l c r i t i c a l f u n c t i o n s i n t e r n a l l y.
> Built more than 10 million square feet of Class A commercial space over the life-
time of the partnership. Presently the firm owns, manages, and successfully leases
over 6 million feet to major corporate tenants.
investments
PROPERTY PORTFOLIO
P A R K A V E N U E P L A Z A , 5 5 E A S T 5 2 N D S T R E E T —A Skidmore, Owings & Merrill designed
b u i l d i n g o f 1 . 2 m i l l i o n s q u a r e f e e t a t P a r k Av e n u e b e t w e e n 5 2 n d a n d 5 3 r d S t r e e t s .
Widely imitated for its many functional and aesthetic breakthroughs: 12 corner offices
p e r f l o o r, c o l u m n - f r e e 4 5 - f o o t i n t e r i o r s p a n s , a n d a n a t r i u m l o b b y f e a t u r i n g a w a t e r -
fall-side café and European-style luxury retail arcades. It was one of the first buildings
to specifically incorporate trading floors into its overall design, and also one of the
f i r s t t o d e s i g n a v a r i a b l e a i r v o l u m e H VA C s y s t e m f o r i n c r e a s e d f l e x i b i l i t y o f t e n a n t
18
c o o l i n g load. Headquarters for Swiss Re New Markets, ING Barings, McKinsey & Co.,
Yo u b u i l d f o r t h e f u t u r e , and several other major financial institutions.
you invest in your children. 2 9 9 PA R K AV E N U E —1.1 million square feet between 48th and 49th Streets. Head-
q u a r t e r s f o r F i s h e r B r o t h e r s a n d N o r t h A m e r i c a n h e a d q u a r t e r s f o r U B S Wa r b u r g .
Yo u c o n s t r u c t q u a l i t y b u i l d i n g s , Originally built over primary rail tracks for the New Haven Railroad, making its con-
s t r u c t i o n a n d e n g i n e e r i n g a r e m a r k a b l e c o o r d i n a t i o n f e a t . N e i g h b o r t o t h e Wa l d o r f -
a n d m a i n t a i n t h e m t o l a s t f o r e v e r.
Astoria and steps from the newly and grandly restored Grand Central.
Yo u p u t y o u r o w n m o n e y a n d e n e r g y i n t o e v e r y p r o j e c t .
Yo u b u i l d l o y a l , e n d u r i n g b o n d s
299 Park Avenue. Prime location,
with partners, financial institutions, high quality construction, and strict attention
employees, and advisors. to the needs and comforts of prestigious
F I S H E R B R O T H E R S corporate tenants. The Fisher Brothers
strategic formula— epitomized.
NY 10171 • 212.752.5000
Yo u c h o o s e s t r o n g t e n a n t s w i t h s o u n d b a l a n c e s h e e t s
and good prospects and serve
Park Avenue Plaza. One of several major
t h e i r n e e d s a t t e n t i v e l y a n d r e s p e c t f u l l y.
projects that propelled Fisher Brothers into the
front ranks of New York skyscraper developers.
Yo u g i v e b a c k g e n e r o u s l y t o t h e c o u n t r y
that provides your family with the opportunity
to create wealth by working hard.
Yo u h o l d f a s t t o y o u r p r i n c i p l e s
take the
and do not compromise
your reputation for momentary reward.
long view
( Ti m e i s s h o r t . M e m o r y i s l o n g . )
the
ARNOLD FISHER RICHARD L. FISHER
Senior Partner Senior Partner
Always.
Chairman, Plaza Construction Company Chief Financial Officer
Chairman, Fisher House Foundation
Arnold Fisher is personally responsible for the construction of more than 11 R i c h a r d L . F i s h e r, r e s p o n s i b l e f o r a s s e t m a n a g e m e n t a n d f i n a n c i a l opera-
million square feet of space, with many of his accomplishments prominently tions, has resolutely steered the partnership through its last 25 years
the
v i s i b l e o n t h e N e w Yo r k C i t y s k y l i n e . H i s m o s t n o t e w o r t h y b u i l d i n g s i n c l u d e of diversification. He is a member of the Board of Lincoln Center, and
P a r k Av e n u e P l a z a — 5 5 E a s t 5 2 n d S t r e e t , 2 9 9 P a r k Av e n u e , 1 3 4 5 Av e n u e o f Chairman of the Lincoln Center Real Estate and Construction Journal. A
t h e A m e r i c a s a n d 6 0 5 T h i r d Av e n u e . H e w a s n a m e d C h a i r m a n o f t h e B o a r d o f Trustee of the University of Pennsylvania s i n c e 1 9 9 0 , M r. F i s h e r h a s a l s o
partners
F i s h e r H o u s e F o u n d a t i o n , f o l l o w i n g t h e p a s s i n g o f f o u n d e r Z a c h a r y F i s h e r, endowed a Chair in the Department of English, and is responsible for locating
and is also Chairman of the Board of the Hall of Honor (home of the t h e N e w Yo r k P e n n C l u b a t 3 0 We s t 4 4 t h S t r e e t . M r. F i s h e r i s a l s o a Tr u s t e e
partners
Congressional Medal of Honor Society), and heads up the Fisher Brothers o f h i s a l m a m a t e r, H o r a c e M a n n i n R i v e r d a l e , N e w Yo r k , a Vi c e P r e s i d e n t o f
Annual Scholarship Fund for military children. t h e R e a l t y F o u n d a t i o n o f N e w Yo r k , a n d a p a s t m e m b e r o f t h e n a t i o n a l a d v i -
sory board of Chase Bank.
12
13
Steven Fisher, Arnold
Fisher, and Plaza
Construction Company Martin Edelman,
president Rich Wood Tony Fisher, Arnold
review plans for the Fisher and Richard
new NYU Law School, Fisher evaluate
a current Plaza project. submissions from the
five architectural firms,
including three Pritzker
Award Winners, who
were finalists for the
9-acre Con Ed site on
New York’s East River.
The contract was
awarded to Pei Cobb
Freed & Partners and
Skidmore Owings &
Merrill.
the brochure
FISHER BROTHERS
28. How to keep the target audience engaged over a 5 year campaign?
G I V E T H E C A M PA I G N L E G S
W I T H A G R A P H I C E V O L U T I O N T H AT M A I N TA I N S
T H E I N T E G R I T Y O F T H E B R A N D.
NEW SEABURY
B AY S WAT E R D E V E L O P M E N T
29. the ads
NEW SEABURY
B AY S WAT E R D E V E L O P M E N T
30. the ads
NEW SEABURY
B AY S WAT E R D E V E L O P M E N T
31. the ads
NEW SEABURY
B AY S WAT E R D E V E L O P M E N T
32. FIFTE E N
CE N T RAL PAR K
WEST
ZECKENDORF DEVELOPMENT
33. How to make a dynamic direct impact
o n a n exc l u s i ve a n d e l u s i ve I n te r n at i o n a l a u d i e n ce?
N E G O T I AT E I N N O VAT I V E M E D I A B U Y S
S U C H A S B E I N G T H E F I R S T A D V E R T I S E R T O F U L LY W R A P
T H E I N T E R N AT I O N A L H E R A L D T R I B U N E
D I S T R I B U T E D T O AT T E N D E E S O F T H E D AV O S G 8 C O N F E R E N C E .
F I F T E E N C E N T R A L PA R K W E S T
Z E C K E N D O R F D E V E LO P M E N T
34. the publication wrap
F I F T E E N C E N T R A L PA R K W E S T
Z E C K E N D O R F D E V E LO P M E N T
35. the ads
F I F T E E N C E N T R A L PA R K W E S T
Z E C K E N D O R F D E V E LO P M E N T
37. C L A S S -A C O N V E N I E N C E
C L A S S -A C O R P O R AT E
ARRIVES ON BRICKELL
C O N RevisedN I 10/25/07 E
V E logo: E N C
change color to blue grey
COMES TO MIAMI
MIAMI • FLORIDA
A New Class A Office Building.
Less Drive Time, More Business.
Th e Wa l l St re et of M i a m i
On the choice Southern portion of Brickell, away from
long-delay drawbridge traffic jams and congested
commuter traffic, 1450 Brickell’s strategic location
offers the time-saving 5415, 5455
blue grey: advantages of a premium
corporate location. Revised logo: 10/25/07 T H E WA L L ST R E E T O F M I A M I
change color to blue grey
On the choice Southern portion of Brickell, away from long-delay drawbridge
Surrounded by Five-Star hotels, including The Four traffic jams and congested commuter traffic, 1450 Brickell’s strategic location
Seasons, Conrad, the Mandarin Oriental and JW offers the time-saving advantages of a premium corporate location.
Marriott, 1450 Brickell is minutes from Morton’s,
Surrounded by Five-Star hotels, including The Four Seasons, Conrad, the
The Capital Grille and Miami’s finest dining. Mandarin Oriental and JW Marriott, 1450 Brickell is minutes from Morton’s,
The Capital Grille and Miami’s finest dining.
Maggie Guajardo Kurtz, Director
305.533.2867, E-mail: maggie.kurtz@cushwake.com Maggie Guajardo Kurtz, Director John T. Marshall, Director
305.533.2867 305.533.2893
John T. Marshall, Director
E-mail: maggie.kurtz@cushwake.com E-mail: john.marshall@cushwake.com
305.533.2893, E-mail: john.marshall@cushwake.com
www.1450brickell.com www.1450brickell.com
MIAMI • FLORIDA
Disclaimer: No warranty or representation, express or implied, is made as to the accuracy of the information
A New Class A Office Building. Disclaimer: No warranty or representation, express or implied, is made as to the accuracy of the information contained herein and same is
contained herein and same is submitted subject to errors, omissions, change of price, rental or other conditions, submitted subject to errors, omissions, change of price, rental or other conditions, withdrawal without notice, and to any special conditions
withdrawal without notice, and to any special conditions imposed by our principals. Less Drive Time, More Business. imposed by our principals.
blue grey: 5415, 5455
the ads
1450 BRICKELL
C U S H M A N & WA K E F I E L D
38. A New Class A Office Building.
Less Drive Time, More Business.
Rising 35 stories above the heart
of the priceless Brickell Business
District, 1450 BRICKELL, Miami’s
newest Class-A corporate tower,
offers headquarter prominence
with unparalleled water views
and commuter convenience.
MIAMI’S MOST STRATEGIC
BUSINESS LOCATION
1450 BRICKELL’s strategic location on the
southern business portion of central Brickell
Avenue, next to the newest office buildings,
the Four Seasons and the Espirito Santo, 004477_1450Brick_single_gate.indd 33
004477_1450Brick_single_gate.indd 4/1/08 12:56:04 PM
4/1/08 12:56:04 PM
is away from the delaying drawbridges
and congested commuter traffic, offering
the time-saving advantages of a premium
corporate location.
UPPER LEVEL PLAN
25,122-24,092 Rentable Sq.Ft.
004477_1450Brick_single_gate.indd 2 Floors 25-34 4/1/08 12:56:04 PM
The Double-Height Loft Offices
004477_1450Brick_single_page.indd 2 4/1/08 1:11:55 PM
004477_1450Brick_single_gate.indd 12 4/1/08 12:58:14 PM
the brochure
1450 BRICKELL
C U S H M A N & WA K E F I E L D
39. the ads
9 9 PA R K AV E N U E | 4 1 0 PA R K AV E N U E
C U S H M A N & WA K E F I E L D
40. Heron Tower
70 East 55th Street
WE ARE PLEASED TO ANNOUNCE:
IMAGE BUILDING
PNC BANK
HAS EXTENDED ITS LEASE AND
EXTENDED ITS PRESENCE TO
THREE FULL FLOORS. Heron Tower
70 East 55th Street
THE PRIVATE FLOORS OF HERON TOWER We are pleased to announce:
ENTIRE 10TH FLOOR 5,679 SQ.FT Aspect Communications Corporation
has leased the entire 4th floor
ENTIRE 11TH FLOOR 5,679 SQ.FT
PARTIAL 8TH FLOOR 2,575 SQ.FT
Parson Group, LLC
has leased the entire 5th floor
Quest International Fragrances Company
Remarkable tenant roster has expanded onto the entire 14th floor
Extraordinary installations Please contact us regarding future availabilty.
Outstanding concierge services Carol J. Usher 212.841.5074
•
carol_usher@cushwake.com
David B. Glassman 212.841.7827 •
david_glassman@cushwake.com
Paul N. Glickman 212.841.7847
•
paul_glickman@cushwake.com
David B. Glassman 212.841.7827
Carol J. Usher 212.841.5074
Paul N. Glickman 212.841.7847
S T R AT E G I C A G E N C Y S E R V I C E S
the ads
H E R O N TOW E R
C U S H M A N & WA K E F I E L D
42. Table of ConTenTs
What Is An Office Condominium?
p.2 What Is an office Condominium?
An office condominium is a portion of an office building (referred to as a
“Unit”) that can be purchased, rather than leased, from the owner/developer
p.3-6 Why buy?
of the office building (referred to as the “Sponsor”). The owner of the office
Advantages of Ownership
condominium unit (the “Unit Owner”) holds title to the premises and has
Additional Advantages for NFPs full control over any and all design elements within the premises. Office
Manhattan Office Market Capital Appreciation condominium units may also be purchased from another Unit Owner. The
Manhattan Office Leasing Market
condominium unit may be as small as a single office suite among many suites
on a floor of an office building, or it could consist of an entire floor of an
office building, or even several combined floors. Any construction or other
p.7-8 What Is The Process for buying and selling improvements made to the premises of the office condominium belong to
office Condominiums?
the Unit Owner.
Due Diligence
No Undisclosed Deferred Maintenance Issues With a team of principals and senior executives who share decades of
experience in their respective fields, Time Equities, Inc. (“TEI”), is New York’s
Executing The Contract
leader in office condominium sales. A privately held, full-service real estate
Available Financing
company, TEI has been acquiring quality real estate locations with good
market fundamentals and future potential for more than 40 years.
p.9-10 How Does an office Condominium building Work?
Currently, TEI owns more than 16 million square feet of office, industrial,
What is included in a TEI Condominium Unit?
retail and residential property in 25 states and four Canadian provinces,
Common Elements and has approximately six million additional feet in development. The TEI
Maintenance of the TEI Office Condominium office condominium properties represent a significant portion of the overall
Building (Common Charges)
Manhattan office portfolio, backed by an experienced team of professionals
Working Capital Reserve Fund dedicated to exceptional management and meeting the specialized needs
Maintenance of the Condominium Unit - and reporting requirements that quality office condominiums demand.
Cleaning and Electric
Real Estate Taxes
For more information please visit: www.teofficecondos.com
Why Own?
p.2
or call Michael Rudder at 212.206.6072
Time Equities, Inc., 55 Fifth Avenue, 15th Floor, New York, New York 10003
Own Your Future
Why Buy?
Advantages of Ownership. Owning an office condominium allows businesses the Additional Advantages for Not-For-Profits. In Manhattan, a not-for-profit can become
ability to lock in their occupancy costs and insulate themselves from the ever-rising exempt from real estate property taxes as an owner of an office condominium. There
expense of office leasing in Manhattan. Controlling office occupancy costs provides a are numerous financing sources for not-for-profit mortgages. Additionally, it is often
means for a Unit Owner to better control the future of their business. The benefits from easier for not-for-profit organizations to raise one-time grants or donations to fund an
an investment perspective include the ability to write off depreciation and interest investment – such as the ownership of office space – than it is to request donations for
expense, and profit from the long-term capital appreciation of such a valuable asset ongoing operating costs.
(see Manhattan Office Market Capital Appreciation, p. 4). Furthermore, owners who
anticipate future expansion can purchase a larger unit and sublet the excess space to Manhattan Office Market Capital Appreciation. The Manhattan office market has
a third party until the owner is ready to expand. As a result, the owner with a growing often remained resilient despite financial challenges affecting other segments of the
business is not penalized by increased rental rates at the time of the expansion, and, economy. Although the 2007 sub-prime crisis has had a negative impact on the major
in the interim, the sublet tenant subsidizes the costs of the future expansion space. lending institutions, office sales volume in Manhattan experienced its third consecutive
record-breaking year in 2007, with approximately $48 billion in sales. From 1997 through
2007, the annual appreciation for Midtown Manhattan office sales (class “A”) averaged
13.2%. This does not factor in sales during the first quarter of 2008, where average sales
reached an all time high of $1,015 per square foot.*
*Source: CBRE MarketView (Manhattan Snapshot) - June 2008; CB Richard Ellis
Historical Investment Sales
Manhattan Office - Annual Sales Activity
Sales Activity
(Billions) Price PSF
$55.0 $1,200
$50.0 $1,015
$45.0 $1,000
$40.0 $875
$749 $800
$35.0
$30.0
$549 $600
In addition to the long-term financial incentives, owners enjoy managing their own $25.0
$443
$475
$421
$20.0
premises with the flexibility to control all aspects of design and function for their $336
$308
$340 $434 $400
$15.0
$253
specialized use and occupancy. Meanwhile, the management of the property and its $10.0 $200
building systems are handled by the condominium’s management team, affording $5.0
$0.0
the owner the best of both worlds. Furthermore, the investments that a Unit Owner 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 1Q08*
$0
makes in construction and improvement costs are theirs to keep. Such an investment # of Deals 128 173 155 111 78 58 83 165 170 259 346 57
in improvements under an office lease would be lost by the tenant at lease expiration Total Midtown and Midtown South Downtown Weighted Average Midtown Class A Office Price PSF
*Includes transactions that have closed and are under contract
and become the property of the landlord. Finally, there is also an overall sense of
*Source: Cushman & Wakefield Capital Markets Group
personal satisfaction that comes from owning your own office.
p.3 p.4
the collateral
TIME EQUITIES
43. OFFICE
CONDOMINIUMS
FOR SALE
Stop paying rent. Own your office.
Own your future. Own your future.
Never pay rent again.
Time Equities, Inc., New York’s Leading Office Condominium Professionals
Midtown and Financial District Locations
Midtown and Financial District Locations:
131 W. 33rd Street 125 Maiden Lane
131 W. 33rd Street • 70 W. 36th Street • 125 Maiden Lane • 820 Second Avenue
70 W. 36th Street 820 Second Avenue
Call now:
Call now Michael Rudder at 212.206.6072. mrudder@timeequities.com. www.teofficecondos
Michael Rudder at 212.206.6072. mrudder@timeequities.com. www.teof ficecondos
The complete terms are in Offering Plans available from the Sponsor: File No.CD05-0565; File No.CD07-0638; and File No.CD07-0437, The complete terms are in Offering Plans available from the Sponsor: File No.CD05-0565; File No.CD07-0638; and File No.CD07-0437,
respectively. All information supplied is from sources deemed reliable and is furnished subject to errors, omissions, modifications, removal respectively. All information supplied is from sources deemed reliable and is furnished subject to errors, omissions, modifications, removal
of the listing from sale, and to any listing conditions, including the prices. Any square footage dimensions set forth are estimates based on of the listing from sale, and to any listing conditions, including the prices. Any square footage dimensions set forth are estimates based
approximate rentable measurements. Useable square footage (SF) measurements are set forth in the Offering Plan. on approximate rentable measurements. Useable square footage (SF) measurements are set forth in the Offering Plan.
010145_Real Deal Ad_v1.indd 1 8/15/08 4:02:32 PM
the ads
TIME EQUITIES
48. How to market a second phase of a project
while the first phase is stalled with only 40% sold?
R E C R E AT E A N E W B R A N D E X P E R I E N C E B Y :
GIVING THE PRODUCT LIFE BY INTRODUCING
A P R O P E R T Y P E R S O N A L I T Y T H AT A P P E A R E D P R O M I N E N T LY
T H R O U G H O U T E V E R Y E L E M E N T O F T H E I N T E G R AT E D C A M PA I G N
R E C O M M E N D I N G A D E S I G N E R T O C R E AT E
M O R E S T Y L I S H F I N I S H E S D I F F E R E N T I AT E D F R O M P H A S E I
D E S I G N I N G A D R A M AT I C A L LY D I F F E R E N T S A L E S C E N T E R
NORTHSIDE PIERS
TO L L B R OT H E R S
49. the website
NORTHSIDE PIERS
TO L L B R OT H E R S
53. N O R T H S I D E P I E R S S H OWS
A 29% B O U N C E R AT E !
HYBRIDS ARE NOT JUST CARS.
THINK MOBILE (NOT GAS).
W I T H S M A R T P H O N E S ACCO U N T I N G F O R
24% OF THE U.S. MOBILE PHONE MARKET
AS OF Q1 2010 RISING TO 33% BY Q4,
W E ’ R E P R E PA R E D .
the sales office
NORTHSIDE PIERS
TO L L B R OT H E R S
