Search Engine market in numbers, effects of Google's search algorithm updates, forecasts for 2013, rankings and dedicated SEO tools statistics.

1. http://www.netmarketshare.com/
http://searchengineland.com/
http://seopalbg.com/
http://www.webmarketing123.com/-StateofDigital
Marketing2012
Logotypesandcompanynamesusedintheinfographicarepropertiesofthesecompanies.Theiruseinthepublicationisforinformational
purposesonly.
http://www.sempo.org/-Raportsemposearchmarketing2012
http://www.yamondo.com/-Yamondopartnersurvey2012
Sources
Positionly-thebestwaytotrack
andimproveyourwebsite’spostion
insearchengines
www.positionly.com
$40bln
2012 2013
$50bln
2012
$50bln
EstimatedExpeditureonSerarchEngineMarketing
$50bln
GlobalAdSpendonSearchEngineMarketing
Expertsagree,thatthisyearwillbedominatedbySEMandSEO.ForthefirsttimeSearch
EngineMarketingwillgainaleaderpositioninonlineadvertisngexpenditures.
Forecastsfor2013
18%
unchangeincosts
8%
decreaseincosts
55%
increaseincosts
19%
unknown
SEOExpenditureforcast
Onlinemarketing
Mostvaluableonlineactivitiesforclients.
SEO
SEM
ConversionRateOptimization
Socialmedia
34%
29%
22%
15%
500-600AmountofGooglesearchalgorithm
changesperyear
11000Numberofsearchalgorithmtest
peryear
Searchalgorithm changes
Searchalgoithm changesimplementedto
imporvesearchresultsqualityhadprovento
makeanimpactonSEOindustry.
PandaandPenguin(commonnamesofGoogle’ssearchalghoritmupdates)
are1of200factors,thatGoogletakesintoconsiderationdetermingwebsite's
positiononthesearchresultspage.
DuetochangesinGoogle’sfilters-Pandain
JanuaryandPenguininApril,about
51395353domainswereremovedfrom
searchresults.
BecauseofPandaupdateDemandMedia(ownerof
eHow.com &Cracked)recordeda$6,4mlnloss.
ImpactofalgorithmchangesonSEO
SEOinbusiness
Dedicatedsoftwareforpositioningmeasurement
insearchenginesallowsyoutoachievebetter
SEOresults.
40%
ofcompanies
trackstheirSEOefforts
10%?
ofcompanies
don'tknowhowtomonitorSEO
30%
ofcompanieshaveaproblem
measuringtheeffectsofSEO
29%
ofglobalcorporationsusededicated
toolstomonitorSEOperformance
MeasuringSEOresultsis
averyimportantaspectof
yourbusiness.
?WhyisitimportanttomeasureSEO?
Websitepositiontrackinginsearchengines
Providescrucialdataaboutorganictrafficvolume,qualityandconvertionratesfromeachofwebsite's
positionsinsearchengines.
Bestkeywordsidentification
Mostprofitablephrasesidentificationforyourbusinessandcompetitionanalysis.
OnlineadvertisingmonitoringassociatedwithSEO
Morecontroloverbudget,resultsandstrategy.
Complexdatawithanimpactonbusinessdecisions
Allofthenecessaryinformationofachieviengbetterresults.
83,85%
7,95%
4,41%
3,79%Others
GlobalSearchEngineMarketShare
SEOmarketanalysis2012/2013
Searchenginemarketinnumbers, effectsofGoogle’ssearch
alghoritmupdates,forecastsfor2013,positioninganddedicated
measurementtoolsstatistics.