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Special Considerations For (Women)
  Navigating the Venture Industry
Special Considerations For (Women)
      Navigating the Venture Industry

•   Intro to Portland Ten
•   Disclaimer
•   Venture Industry Basics
•   Performance Standards & Tips for Success
•   Special Issues for Women
Intro: Portland Ten
Entrepreneur development organization with the mission to get 10 Portland
companies to $1MM within 18 months.

40 alumni, 6 cycles of 2 bootcamps (Portland Ten, Six Week Sprint), 25
Community Partners & Sponsors , 5 advisors, 5 staff, 10 volunteers, started
Feb 2009.

Profile client: ShopIgniter, $3MM of venture capital within 6 months of
graduating, exceeded $1MM in revenue within 12 months. Initial team of 3,
now 18+. 2 additional companies on track to hit $1MM within 6 months.

Partners with PDC, NedSpace, OEN, Voyager Capital, Willamette University,
Mercy Corps NW, Perkins & Company, Davis, Wright Tremaine, Silicon Valley
Bank, Startup Weekend, Civic Apps, FundingUniverse, and many more.

Grant by Portland Development Commission: $35,000, May 2010.
Intro: Carolynn Duncan
Founded Portland Ten to create 10 high-growth startups in the
state of Oregon, the first of which just reached $1M in revenue
(ShopIgniter).

Managed 40+ Portland startups in the past 18 months, met &
advised more than 300 startups in the tech, startup, &
angel/venture capital networks in Seattle, Portland, southeast
Idaho, and Salt Lake City region in the past 5 years.

Launched, co-launched, or assisted in 5 early stage venture
development projects: FundingUniverse Northwest, EPIC
Venture Fund-- a Draper Fischer Jurvetsen affiliate fund, Eastern
Idaho Entrepreneurial Center in partnership with Idaho National
Laboratory, Hundred Dollar Business, Provo Labs Seed Fund.
Our Team




1 entrepreneur, 3 MBAs, 1 angel, 2 VCs, and 2 economic dev specialists
What We Do
We find and develop high performance entrepreneurs
and startup teams in the $0 to $1,000,000 revenue range.

• High growth ventures: (have potential to raise angel or
  venture capital, hit $20MM-$100MM)

• Lifestyle businesses: ($300,000-$5,000,000 annually)

• Sole proprietorship/small businesses: $40,000-
  $300,000
When TEDx Portland asked me to speak about
working in the “male-dominated venture
industry”, I thought…

Is the work I do really male dominated?

So when I was going through photos of Portland
Ten for this presentation, here’s what I found—
Disclaimer
So from the photos, you can see that I am an
“expert” at being a woman working in a high
profile, male-oriented industry… 

That said, for this presentation-- I’m not a feminist, I
don’t have an agenda that prefers women’s rights
over men’s or vice versa, and I may say things that
are not politically sensitive, but are true from my
experiences in VC and norms within the industry,
whether right or wrong.
Disclaimer- part 2
I also “speak man”, which means that I
understand some of the driving characteristics
and culture of men, and can communicate with
them effectively, as well as translate “man” for
women, and hope to shed some light on those
dynamics within this industry.
As a whole, the venture industry is:

           Hierarchical
         Status-Oriented
        Power & Control
     Performance & Metrics
   Competition & Achievement
        Success & Failure
           Drive & Ego

    Here are three examples…
Venture Ecosystem Hierarchy
          Limited Partners



             VC Firm




          Entrepreneurs



            Customers
VC Firm Internal Hierarchy
          Partners



          Principals




         Analysts/Associates



            Admin
Startup Hierarchy
     High Growth



      Growth




       Lifestyle



      Sole Prop
Performance Standards for
         Venture-Fundable Startups
•   Be in the top 2-5% of startups
•   $500K-$2MM in revenue
•   Strong team of 3-8
•   1-2 year operating history
•   Stable client base
•   Prior experience in industry, startup
•   Brand name clients, MBA/engineering schools,
    high-profile projects
Qualifications for
         Investment Professionals
• Be in the top 2-5% of professionals
• Prior experience building startup teams
• Strong reputation, network, credibility
• 5-10 years industry experience in tech, life
  science, clean teach
• Significant operational or financial experience
• Have been mentored, socialized, and introduced
  into the investment community by a respected
  VC firm or professional
Ultimately, no matter what your gender is, if you
want to be successful, you must be able to
navigate through those hierarchies.

The best way to do this, is to focus on your own
performance as a professional, and convert your
potential into value add for the organizations
you work at, and the industry overall.
Tips for Success
• Find a respected mentor who will open doors for
  you in the industry.

• Focus on your performance, network, and
  increasing your credibility, not the baggage or
  negative cultural dynamics within the industry.

• Be a high performer and compete based on
  intellect, professionalism, and accomplishments.
Special Considerations for Women
That said, there are some issues specific to women:

•   Male-female relationship dynamics
•   Asserting your credibility & gaining respect
•   Perception of gender-specific roles
•   Appearance
•   Attraction in the workplace
•   Management of stress & emotions
•   Treating yourself & others as equals– letting go of any
    issues with men or women
The Dark Side
• Being asked, “How old are you?” “Are you old enough to be
  doing the work you’re doing?”
• Being asked, “Do you want to get drinks?” “Do you have a
  boyfriend?” “Why would any startup work with you?”
• Public humiliation, exclusion from social circles if/when you
  accidentally offend someone’s ego
• Categorization into secretarial roles
• Authority figures automatically speaking to men at the table
  first
• Not knowing what to wear sometimes, not know how to
  blend in-- standing out…. always. Constant scrutinization of
  your appearance, performance, right to be in the room.
Advantages of Being A Woman
• Automatic standing out in the industry
• The ability to perceive & persuade, relationship strengths
• A unique perspective on the industry
• Detachment from ego, power, hierarchy– ability to go around it
• Nurturing from other women leaders in the industry, support from
  men who want to see women gain traction in the industry
• Learning to assert yourself across genders, power structures
• Opportunities to influence policy and open doors for women in
  the future
• Extra benefits & respect for being a minority and still “making it”
My hope for today is that you’ll have a better
understanding of some underlying dynamics in
the venture industry, which may be generated
by it being a largely male-oriented workplace, or
may be attributable to other reasons, such as it
being an environment that brokers in power and
status.

And ultimately, that if you are interested in
working in or securing venture capital, that you
will be empowered to be successful in the
industry by focusing on your performance, not
the issues.
For more information, contact

     Carolynn Duncan
   Director, Portland Ten
 cduncan@portlandten.com
   www.portlandten.com
www.twitter.com/portlandten

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TEDx PDX Special Considerations for navigating the venture industry

  • 1. Special Considerations For (Women) Navigating the Venture Industry
  • 2. Special Considerations For (Women) Navigating the Venture Industry • Intro to Portland Ten • Disclaimer • Venture Industry Basics • Performance Standards & Tips for Success • Special Issues for Women
  • 3. Intro: Portland Ten Entrepreneur development organization with the mission to get 10 Portland companies to $1MM within 18 months. 40 alumni, 6 cycles of 2 bootcamps (Portland Ten, Six Week Sprint), 25 Community Partners & Sponsors , 5 advisors, 5 staff, 10 volunteers, started Feb 2009. Profile client: ShopIgniter, $3MM of venture capital within 6 months of graduating, exceeded $1MM in revenue within 12 months. Initial team of 3, now 18+. 2 additional companies on track to hit $1MM within 6 months. Partners with PDC, NedSpace, OEN, Voyager Capital, Willamette University, Mercy Corps NW, Perkins & Company, Davis, Wright Tremaine, Silicon Valley Bank, Startup Weekend, Civic Apps, FundingUniverse, and many more. Grant by Portland Development Commission: $35,000, May 2010.
  • 4. Intro: Carolynn Duncan Founded Portland Ten to create 10 high-growth startups in the state of Oregon, the first of which just reached $1M in revenue (ShopIgniter). Managed 40+ Portland startups in the past 18 months, met & advised more than 300 startups in the tech, startup, & angel/venture capital networks in Seattle, Portland, southeast Idaho, and Salt Lake City region in the past 5 years. Launched, co-launched, or assisted in 5 early stage venture development projects: FundingUniverse Northwest, EPIC Venture Fund-- a Draper Fischer Jurvetsen affiliate fund, Eastern Idaho Entrepreneurial Center in partnership with Idaho National Laboratory, Hundred Dollar Business, Provo Labs Seed Fund.
  • 5. Our Team 1 entrepreneur, 3 MBAs, 1 angel, 2 VCs, and 2 economic dev specialists
  • 6. What We Do We find and develop high performance entrepreneurs and startup teams in the $0 to $1,000,000 revenue range. • High growth ventures: (have potential to raise angel or venture capital, hit $20MM-$100MM) • Lifestyle businesses: ($300,000-$5,000,000 annually) • Sole proprietorship/small businesses: $40,000- $300,000
  • 7. When TEDx Portland asked me to speak about working in the “male-dominated venture industry”, I thought… Is the work I do really male dominated? So when I was going through photos of Portland Ten for this presentation, here’s what I found—
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17. Disclaimer So from the photos, you can see that I am an “expert” at being a woman working in a high profile, male-oriented industry…  That said, for this presentation-- I’m not a feminist, I don’t have an agenda that prefers women’s rights over men’s or vice versa, and I may say things that are not politically sensitive, but are true from my experiences in VC and norms within the industry, whether right or wrong.
  • 18. Disclaimer- part 2 I also “speak man”, which means that I understand some of the driving characteristics and culture of men, and can communicate with them effectively, as well as translate “man” for women, and hope to shed some light on those dynamics within this industry.
  • 19. As a whole, the venture industry is: Hierarchical Status-Oriented Power & Control Performance & Metrics Competition & Achievement Success & Failure Drive & Ego Here are three examples…
  • 20. Venture Ecosystem Hierarchy Limited Partners VC Firm Entrepreneurs Customers
  • 21. VC Firm Internal Hierarchy Partners Principals Analysts/Associates Admin
  • 22. Startup Hierarchy High Growth Growth Lifestyle Sole Prop
  • 23. Performance Standards for Venture-Fundable Startups • Be in the top 2-5% of startups • $500K-$2MM in revenue • Strong team of 3-8 • 1-2 year operating history • Stable client base • Prior experience in industry, startup • Brand name clients, MBA/engineering schools, high-profile projects
  • 24. Qualifications for Investment Professionals • Be in the top 2-5% of professionals • Prior experience building startup teams • Strong reputation, network, credibility • 5-10 years industry experience in tech, life science, clean teach • Significant operational or financial experience • Have been mentored, socialized, and introduced into the investment community by a respected VC firm or professional
  • 25. Ultimately, no matter what your gender is, if you want to be successful, you must be able to navigate through those hierarchies. The best way to do this, is to focus on your own performance as a professional, and convert your potential into value add for the organizations you work at, and the industry overall.
  • 26. Tips for Success • Find a respected mentor who will open doors for you in the industry. • Focus on your performance, network, and increasing your credibility, not the baggage or negative cultural dynamics within the industry. • Be a high performer and compete based on intellect, professionalism, and accomplishments.
  • 27. Special Considerations for Women That said, there are some issues specific to women: • Male-female relationship dynamics • Asserting your credibility & gaining respect • Perception of gender-specific roles • Appearance • Attraction in the workplace • Management of stress & emotions • Treating yourself & others as equals– letting go of any issues with men or women
  • 28. The Dark Side • Being asked, “How old are you?” “Are you old enough to be doing the work you’re doing?” • Being asked, “Do you want to get drinks?” “Do you have a boyfriend?” “Why would any startup work with you?” • Public humiliation, exclusion from social circles if/when you accidentally offend someone’s ego • Categorization into secretarial roles • Authority figures automatically speaking to men at the table first • Not knowing what to wear sometimes, not know how to blend in-- standing out…. always. Constant scrutinization of your appearance, performance, right to be in the room.
  • 29. Advantages of Being A Woman • Automatic standing out in the industry • The ability to perceive & persuade, relationship strengths • A unique perspective on the industry • Detachment from ego, power, hierarchy– ability to go around it • Nurturing from other women leaders in the industry, support from men who want to see women gain traction in the industry • Learning to assert yourself across genders, power structures • Opportunities to influence policy and open doors for women in the future • Extra benefits & respect for being a minority and still “making it”
  • 30. My hope for today is that you’ll have a better understanding of some underlying dynamics in the venture industry, which may be generated by it being a largely male-oriented workplace, or may be attributable to other reasons, such as it being an environment that brokers in power and status. And ultimately, that if you are interested in working in or securing venture capital, that you will be empowered to be successful in the industry by focusing on your performance, not the issues.
  • 31. For more information, contact Carolynn Duncan Director, Portland Ten cduncan@portlandten.com www.portlandten.com www.twitter.com/portlandten