Can Brands Have a Social Life? (OgilvyOne)The Open Room
"Can Brands Have a Social Life?" Social Network Research By Lucy McCabe, Lead Consultant, OgilvyOne Worldwide, Singapore
A keynote presentation at Ogilvy Verge Singapore.
For more information, visit www.the-open-room.com and verge.ogilvy.com.sg
Social media-taboo-m-booth-first word-digitalM Booth
Fun for the whole office family!
The goal of social media taboo is to encourage our colleagues and peers to explain terms and platforms like Klout, .GIFs, memes, Twitter, Facebook and "Honey Badger," without falling into the trap of using common buzzwords.
Social media taboo is based on the popular "Taboo!" game from Hasbro.
Social Hive Index is MSLGROUP's proprietary software and approach for benchmarking social engagement, in context, with customization. For more, see: http://socialhiveindex.mslgroup.com.
Can Brands Have a Social Life? (OgilvyOne)The Open Room
"Can Brands Have a Social Life?" Social Network Research By Lucy McCabe, Lead Consultant, OgilvyOne Worldwide, Singapore
A keynote presentation at Ogilvy Verge Singapore.
For more information, visit www.the-open-room.com and verge.ogilvy.com.sg
Social media-taboo-m-booth-first word-digitalM Booth
Fun for the whole office family!
The goal of social media taboo is to encourage our colleagues and peers to explain terms and platforms like Klout, .GIFs, memes, Twitter, Facebook and "Honey Badger," without falling into the trap of using common buzzwords.
Social media taboo is based on the popular "Taboo!" game from Hasbro.
Social Hive Index is MSLGROUP's proprietary software and approach for benchmarking social engagement, in context, with customization. For more, see: http://socialhiveindex.mslgroup.com.
PR and Paid Media: Navigating the Blurred LinesDavid Griner
Today's PR pros need to be aware of how earned media, paid media and owned media overlap. In this presentation, a veteran digital marketer and journalist looks at the new reality of managing PR, advertising and social media through collaboration.
Investors sharply reduce their post-close valuations of companies that have completed acquisitions when data breaches are revealed.
Brunswick’s third annual data valuation survey also found that investors raise their post-deal valuations for companies that have demonstrated preparation for cybersecurity issues.
The survey results, which reflect the views of 208 buy-side investors and sell-side analysts across the US, UK, Europe, and Asia, offered good news for companies taking steps to address cybersecurity issues.
For more information please contact our Washington DC office:
www.brunswickgroup.com/contact-us/washington-dc/
The findings described here are based on a survey conducted by Penn Schoen Berland (PSB) in partnership with Burson-Marsteller and Fan Experience from January 18th-21st, 2017. The survey was conducted
online among a national sample of N=1000 people who plan to watch the Super Bowl this year and who watched the Super Bowl last year. Additional information available upon request.
2016 Global Communications Report is produced by University of Southern California’s Center for Public Relations and The Holmes Report.
Landmark survey predicts that global PR agency sector will approach $20bn by 2020, but questions remain over the industry’s ability to adapt to a rapidly shifting landscape.
Corporate communications executives around the world believe both they and their public relations agency partners will be expected to deliver more—more strategy, more content, more channels, more creativity and more measurement—over the next five years.
But questions remain over the industry’s ability to attract the right talent, adapt to new technologies and increase the level of investment required to capitalize on these opportunities.
These are some of the headline findings from the first Global Communications Report, a comprehensive worldwide survey of more than 1,000 senior public relations executives, led by the USC Annenberg Center for Public Relations in conjunction with the Holmes Report.
According to the study, PR agency leaders predict that the worldwide PR agency business will grow from its current estimated size of $14 billion to $19.3 billion over the next five years. To accommodate this growth, agency leaders anticipate their headcount will increase over the same period by about 26%.
The A-Generation Study, carried out by Burson-Marsteller Africa, showcases six trends that reflect the new attitudes and changing priorities of African youth in 2016. Findings show that young cosmopolitan Africans are taking a bold approach to creating their own futures empowered by a new, technology-enabled world order and the loosening of previously restrictive social hierarchies.
Stakeholder management in getting the deal doneBrunswick Group
It is probably a lazy truism that regulatory and political clearance has become the most challenging and unpredictable factor in executing complex, crossborder mergers and acquisitions.
This article originally appeared in DealMakers magazine
The Message Gap Analysis study explored 158 messages delivered by 16 companies around the world to understand how accurately company messages are conveyed in the media. The study revealed a 48% gap between the messages a company communicates and the message conveyed by the media. The gap is even bigger between a company’s message and bloggers’ messages (69%).
From a presentation given by MWI CEO Josh Steimle to the American Chamber of Commerce on July 9th, 2014.
Learn what digital public relations is, and how you can use it to grow your business.
Burson-Marsteller 2011 Global Social Media Check-upBurson-Marsteller
The Second Annual Burson-Marsteller Global Social Media Check-up examines the Fortune Global 100’s use of popular social networking platforms such as: Twitter, Facebook, YouTube, corporate blogs and other local and language-specific social networks.
GOLIN / DIGITAL & SOCIAL MEDIA EXCELLENCE / HONG KONGZaheer Nooruddin
Digital and Social Media Strategy Excellence at Golin Hong Kong - an integrated communications and marketing agency with a worldwide network. Contact: Zaheer Nooruddin, Head of Digital Innovation, Asia at znooruddin@golin.com
The Burson-Marsteller Age of Trump Technology Policy SurveyBurson-Marsteller
Research for The Burson-Marsteller Age of Trump Technology Policy Survey was conducted by Penn Schoen Berland (PSB) on behalf of Burson-Marsteller to explore attitudes and perceptions about the future of the technology industry. To meet these objectives, PSB conducted an online quantitative study from December 6th to December 13th, 2016 among Technology Elite (n=504) and General Public respondents (n=1000).
All Technology Elites are age 25+ with at least a college education, have a household income of $100,000+ in the coastal regions and $75,000+ in the heartland, live within 30 miles of a city with a significant technology industry presence reflecting a mix of established and start-up technology firms, and follow news about technology closely. The margin of error for the Technology Elites total sample is +/- 4.3% and larger for subgroups. The margin of error for the General Public total sample is +/- 3.00% and larger for subgroups.
Paid Media - It's Not All About The End Game!Koozai
So many people focus their efforts when it comes to paid media on the buying stage of the customer purchase funnel but this is a huge mistake. Not focusing any attention on the other sections of the funnel simply means that advertisers are only capitalising on a small slice of the pie.
In this slide deck you will learn 32 different strategies that will help you to channel your audience through the funnel from being completely unaware of your brand right the way through to getting customers to recommend your business to their friends and family.
This talk was originally prepared for the Turing Festival in August 2016
In this issue of the People’s Insights monthly briefs, we cover three big innovations launched by Apple, Amazon and Google; three new approaches to Black Friday from TD Bank, Santander Bank and Patagonia; and two examples of upcycling by Southwest Airlines and Ben & Jerry’s ice cream. As a bonus, we also take a quick look at the immensely popular podcast Serial – which mashes-up different types of storytelling.
Here’s an overview of the examples featured in this report:
• Apple Pay – Simplifying mobile payments
• Amazon Echo – Virtual assistant for your home
• Google Inbox – A new way to Gmail
New approaches to Black Friday
• Santander Bank’s Black Tea Friday
• Patagonia and Yerdle’s Worn Wear swap parties
Upcycling & Paying it Forward
• Southwest Airlines’s Project LUV Seat
• Ben & Jerry’s The Chunkinator
Bonus! A new way to tell stories
• Serial Podcast
We’d love to hear your take on these approaches. Do share your thoughts with us at @PeoplesLab on Twitter. You can also reach out to us on Twitter @msl_group.
For accompanying video, see https://www.youtube.com/watch?v=LhSeXIlvP4U.
Given at ad:tech Asean 2015 http://www.adtechasean.com/ July 8th in Singapore by MWI's CEO Josh Steimle @joshsteimle, who is typing this, so I'll break out of the third person.
I was assigned this topic, and it was a fun one. I love being able to give actionable tips, and this deck includes 10 of them--all free or very close to free. Most not all that time consuming either. Ranges from basics like "Get a mobile friendly site already!" (with some more details on how) to how to come up with ideas for blog posts. Oh, and of course, you can't leave out HARO (Help A Reporter Out).
Shoutouts to Wil Reynolds at http://www.seerinteractive.com/, Moz https://moz.com/, Gartner, HostGator, Yoast, Google, Canva, SlideShare, TinyLetter, YouTube, Chinese Obama, and Chris Reed with http://blackmarketing.com/.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
PR and Paid Media: Navigating the Blurred LinesDavid Griner
Today's PR pros need to be aware of how earned media, paid media and owned media overlap. In this presentation, a veteran digital marketer and journalist looks at the new reality of managing PR, advertising and social media through collaboration.
Investors sharply reduce their post-close valuations of companies that have completed acquisitions when data breaches are revealed.
Brunswick’s third annual data valuation survey also found that investors raise their post-deal valuations for companies that have demonstrated preparation for cybersecurity issues.
The survey results, which reflect the views of 208 buy-side investors and sell-side analysts across the US, UK, Europe, and Asia, offered good news for companies taking steps to address cybersecurity issues.
For more information please contact our Washington DC office:
www.brunswickgroup.com/contact-us/washington-dc/
The findings described here are based on a survey conducted by Penn Schoen Berland (PSB) in partnership with Burson-Marsteller and Fan Experience from January 18th-21st, 2017. The survey was conducted
online among a national sample of N=1000 people who plan to watch the Super Bowl this year and who watched the Super Bowl last year. Additional information available upon request.
2016 Global Communications Report is produced by University of Southern California’s Center for Public Relations and The Holmes Report.
Landmark survey predicts that global PR agency sector will approach $20bn by 2020, but questions remain over the industry’s ability to adapt to a rapidly shifting landscape.
Corporate communications executives around the world believe both they and their public relations agency partners will be expected to deliver more—more strategy, more content, more channels, more creativity and more measurement—over the next five years.
But questions remain over the industry’s ability to attract the right talent, adapt to new technologies and increase the level of investment required to capitalize on these opportunities.
These are some of the headline findings from the first Global Communications Report, a comprehensive worldwide survey of more than 1,000 senior public relations executives, led by the USC Annenberg Center for Public Relations in conjunction with the Holmes Report.
According to the study, PR agency leaders predict that the worldwide PR agency business will grow from its current estimated size of $14 billion to $19.3 billion over the next five years. To accommodate this growth, agency leaders anticipate their headcount will increase over the same period by about 26%.
The A-Generation Study, carried out by Burson-Marsteller Africa, showcases six trends that reflect the new attitudes and changing priorities of African youth in 2016. Findings show that young cosmopolitan Africans are taking a bold approach to creating their own futures empowered by a new, technology-enabled world order and the loosening of previously restrictive social hierarchies.
Stakeholder management in getting the deal doneBrunswick Group
It is probably a lazy truism that regulatory and political clearance has become the most challenging and unpredictable factor in executing complex, crossborder mergers and acquisitions.
This article originally appeared in DealMakers magazine
The Message Gap Analysis study explored 158 messages delivered by 16 companies around the world to understand how accurately company messages are conveyed in the media. The study revealed a 48% gap between the messages a company communicates and the message conveyed by the media. The gap is even bigger between a company’s message and bloggers’ messages (69%).
From a presentation given by MWI CEO Josh Steimle to the American Chamber of Commerce on July 9th, 2014.
Learn what digital public relations is, and how you can use it to grow your business.
Burson-Marsteller 2011 Global Social Media Check-upBurson-Marsteller
The Second Annual Burson-Marsteller Global Social Media Check-up examines the Fortune Global 100’s use of popular social networking platforms such as: Twitter, Facebook, YouTube, corporate blogs and other local and language-specific social networks.
GOLIN / DIGITAL & SOCIAL MEDIA EXCELLENCE / HONG KONGZaheer Nooruddin
Digital and Social Media Strategy Excellence at Golin Hong Kong - an integrated communications and marketing agency with a worldwide network. Contact: Zaheer Nooruddin, Head of Digital Innovation, Asia at znooruddin@golin.com
The Burson-Marsteller Age of Trump Technology Policy SurveyBurson-Marsteller
Research for The Burson-Marsteller Age of Trump Technology Policy Survey was conducted by Penn Schoen Berland (PSB) on behalf of Burson-Marsteller to explore attitudes and perceptions about the future of the technology industry. To meet these objectives, PSB conducted an online quantitative study from December 6th to December 13th, 2016 among Technology Elite (n=504) and General Public respondents (n=1000).
All Technology Elites are age 25+ with at least a college education, have a household income of $100,000+ in the coastal regions and $75,000+ in the heartland, live within 30 miles of a city with a significant technology industry presence reflecting a mix of established and start-up technology firms, and follow news about technology closely. The margin of error for the Technology Elites total sample is +/- 4.3% and larger for subgroups. The margin of error for the General Public total sample is +/- 3.00% and larger for subgroups.
Paid Media - It's Not All About The End Game!Koozai
So many people focus their efforts when it comes to paid media on the buying stage of the customer purchase funnel but this is a huge mistake. Not focusing any attention on the other sections of the funnel simply means that advertisers are only capitalising on a small slice of the pie.
In this slide deck you will learn 32 different strategies that will help you to channel your audience through the funnel from being completely unaware of your brand right the way through to getting customers to recommend your business to their friends and family.
This talk was originally prepared for the Turing Festival in August 2016
In this issue of the People’s Insights monthly briefs, we cover three big innovations launched by Apple, Amazon and Google; three new approaches to Black Friday from TD Bank, Santander Bank and Patagonia; and two examples of upcycling by Southwest Airlines and Ben & Jerry’s ice cream. As a bonus, we also take a quick look at the immensely popular podcast Serial – which mashes-up different types of storytelling.
Here’s an overview of the examples featured in this report:
• Apple Pay – Simplifying mobile payments
• Amazon Echo – Virtual assistant for your home
• Google Inbox – A new way to Gmail
New approaches to Black Friday
• Santander Bank’s Black Tea Friday
• Patagonia and Yerdle’s Worn Wear swap parties
Upcycling & Paying it Forward
• Southwest Airlines’s Project LUV Seat
• Ben & Jerry’s The Chunkinator
Bonus! A new way to tell stories
• Serial Podcast
We’d love to hear your take on these approaches. Do share your thoughts with us at @PeoplesLab on Twitter. You can also reach out to us on Twitter @msl_group.
For accompanying video, see https://www.youtube.com/watch?v=LhSeXIlvP4U.
Given at ad:tech Asean 2015 http://www.adtechasean.com/ July 8th in Singapore by MWI's CEO Josh Steimle @joshsteimle, who is typing this, so I'll break out of the third person.
I was assigned this topic, and it was a fun one. I love being able to give actionable tips, and this deck includes 10 of them--all free or very close to free. Most not all that time consuming either. Ranges from basics like "Get a mobile friendly site already!" (with some more details on how) to how to come up with ideas for blog posts. Oh, and of course, you can't leave out HARO (Help A Reporter Out).
Shoutouts to Wil Reynolds at http://www.seerinteractive.com/, Moz https://moz.com/, Gartner, HostGator, Yoast, Google, Canva, SlideShare, TinyLetter, YouTube, Chinese Obama, and Chris Reed with http://blackmarketing.com/.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
