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Ähnlich wie Carmedia: Advertising through cars impact study (Bucharest, June 2011)
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Carmedia: Advertising through cars impact study (Bucharest, June 2011)
- 2. PROJECT DESCRIPTION
Idea of the campaign: cover with removable stickers the cars used by the sales
teams to promote Doppelherz® Omega 3 Extra 1000 mg in the urban areas
Client: A&D Pharma Marketing&Sales
Product promoted: Doppelherz® Omega 3 Extra 1000 mg
Medium used: A&D Pharma Marketing&Sales car fleet
Cities “covered”: Bucharest, Cluj, Brasov
Duration: 4 months
© CARMEDIA CONCEPT GROUP
- 3. SURVEY BRIEF
Objective of research: evaluate the first impact of advertising through cars
Sample: 105 subjects older than 18 years present in Bucharest during the study
Selection method: proximity to the cars covered with advertising messages
Researcher: CallPoint New Europe
City: Bucharest
Timeframe: June 2011
© CARMEDIA CONCEPT GROUP
- 4. FIRST IMPACT: HIGH RECALL RATE
48%
of all the subjects
have seen the campaign
and easily remembered
the message
38% of the subjects who didn’t knew the product
have seen the campaign and easily remembered
the message
65% of the subjects who knew the product
have seen the campaign and easily remembered
the message
© CARMEDIA CONCEPT GROUP
- 5. KEY ITEMS TO SUPPORT THE FIRST
IMPACT
85% of the subjects believe that using cars as
advertising medium is impacting or very impacting
39% of all the subjects often remembered the message
written on the cars
70% of all the subjects easily remembered the message
written on the cars covered with Omega 3 Extra
© CARMEDIA CONCEPT GROUP