1. +
Question 1
In what ways does your media product use,
develop or challenge forms and conventions of
real media products?

2. +
Conventions of the genre

Men with tattoos are common in this industry as they are
known for being ‘cool’ and are a big part of today’s society.
Subtle jewelry is worn (earrings, a chain or watch).

Women are always made up, wearing minimal/ fashionable
clothing to make them appear perfect in the eye of the viewer.
Artists sometimes break conventions by wearing chains and big
earrings.

In some videos, the women are more covered up which shows
they have control and are not objectified which breaks the
conventions of the typical RnB female artist grabbing male
attention.

3. +
Magazine ad
We used a font which would be
used for all our products. As Bruno
mars is more known than Johnny
Angel we thought that we would
emphasize Johnny with the 3D
effects. Still, the white font colour
stands out from the background so
it isn’t ignored.
The background is two images blended of
the artist and his girl and flowers. It gives
a sense of romance as well as advertising
the star. We smoothed out her skin to
look more professional in accordance to
real artists to use the convention of the
‘perfect female’. The short depth of field
gives the close up of their faces which is
the main focus point of RnB music; to
promote the stars.
Links to social networking
adds to the professional look
and is the modern way of
gaining access to news about
new singles, albums and the
lives of the star

4. +
How does the ad use, challenge or
develop the conventions?
In RnB music, the artist is important to the overall advertisement of the music.
Our advert was mainly the male and female actor who feature in the music video
to use the conventions of making them the most important feature of the advert.
In our video, we had two couples highlighting the lyrics of ‘Tonight’. As having the
two couples was a last minute decision and time was restricted, we decided to
use the original couple for the magazine advertisement which didn’t match the
video as well as we would have liked so this media supposedly challenged the
genre of focusing on the artist as only one was included. Moving on from the
background image, the title being the artist’s clearly shows who is starring and
who is being promoted. We developed the promoting by emphasizing Johnny
Mars with his name being bigger, in a different font and colouring as Bruno Mars.
Links to other medias included twitter and facebook (popular social networking
sites) which are definitely going to help reach the target audience we suggested
due to the popularity of this advertising method. A corner of the ad shows ‘out
now’ in white capitals against a blank black background which clearly states that
the artists have new music out.

5. +
Digipak
This is an unconventional
feature as in RnB the artist
is being advertised usually
yet we used the female actor to
reinforce that the lyrics are
about being devoted to his girl
We included links to other
media on our digipak, intending
to reach the target audience better
if this were a real single. YouTube,
Facbook and Twitter are popular
with that age group
As well as the social media links,
we chose to include a QR code to get
The video more publicised which is a
convention for as the idea is to sell the media

6. +
We have use the convention that the female in our music video
wears fashionable clothing. This is achieved by her wearing what
is ‘in’ at the moment for our teenage target audience which is the
smart top and quilted jacket with trainers. This will enable the
audience to compare themselves with her as role models are
commonly devised by what they see in the media. We didn’t want
her to be wearing minimalistic clothing as we didn’t want to give
the effect that she was controlled by the male. The narrative is a
cute love story and so that type of clothing wouldn’t have fitted
with our choice. She is made up but not heavily which gives her
the perfection but without being too over the top and being
unnatural. The second of our male actors most represents the
look of the conventional RnB artist with his tattoos and subtle ear
piercing which are both a big part of today’s society.

7. +
Here, the male actor sports a
beanie type hat which is the fashion
of today. Him lip syncing with a
female actor aside him shows that
he gets female attention and so is
conventional of the genre. He is
affectionate towards her yet isn’t
distracted which shows that he is
very chilled and used to the limelight
like the real artist of the song would
be
We put in some boxing moves which
gives an insight to his personality,
hinting that he works out possibly. It
shows his tough side and the ability to
stand up for his girl as well as the
softer side we see in the video as well
as this which flows with the narrative

8. +
We see the unconventional side to the female’s
appearance in that she is wearing large earrings. It isn’t
typical of the genre of our music video. These particular
shots show that the female is taking control of the
relationship and isn’t being ogled at by him. It breaks the
convention at this point. The emphasis is also not on the
vehicle but on the couple and the love that they share.