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Duke ECE 490L: How to Start New Ventures in
Electrical and Computer Engineering
Poornima Vijayashanker
poornima@femgineer.com
Jeff Glass
jeff.glass@duke.edu
Akshay Raut
ar118@duke.edu
1
Review
• Creativity
• Brainstorming
• Team Building
• IP
Duke ECE 490L
2
Announcements
• Everyone on the listserv? duke-ece-490l@googlegroups.com
• Lab 2 - Quiz on readings from week 1 & 2
• Office Hours on Wednesday 3-4pm
• Attendance
Duke ECE 490L
3
Resources
4
Agenda
• Corporate Structuring
• Types of Corporations
• Equity, Debt, Assets
• Delaware
• Board of Directors
• Board of Advisors
Duke ECE 490L
5
Why do you need a corporate structure if
you’re just building a product?
Duke ECE 490L
6
Duke ECE 490L
• Legal protection - limited liability
• Attract investment
• Acquisition
• Tax haven
Benefits of Being a Corporation
7
What are the various corporate structure?
Duke ECE 490L
8
Duke ECE 490L
• LLC
• C-Corp
• S-Corp
Corporate Structures
9
Duke ECE 490L
• Partnership: where owners are members. Members maybe individuals, other
LLCs, and foreign entities.
• Tax Structure: all LLC income, losses, deductions, and credits flow through
to the owner. Earnings are taxed once.
• Types of Businesses: any except loans, insurance, and non-profits.
• Disadvantages: cannot issue shares fore investment purposes.
• Disclaimer: check state requirements and federal tax regulations.
LLC
10
Duke ECE 490L
• Individual entity: separate from its owners, owners become shareholders.
• Shareholders are only liable to the extent of their investment - personal assets
are not on the line like in an LLC or sole proprietorship.
• Debts are also responsibility of corporation.
• Advantages:
• Limited liability - instead of purchasing liability insurance.
• Raising capital is easier because you issues stocks for sale. Investors like
the prospect of earning dividends from profits.
• Avoid taking out a loan and paying high interest rates.
C-Corp
11
Duke ECE 490L
• Advantages:
• Also appealing to employees who get stock options.
• Company can deduct fringe benefits offered to shareholder employees
as a business expense. (Fringe benefit is life insurance, health/disability
insurance, medical expenses not paid by insurance).
• Disadvantages:
• Double taxation: after deducting business expenses, salaries, fringe
benefits, and interest payments, C-Corp must pay taxes on profits at
corporate level. If distributes profits as dividends, then individuals must
pay tax on personal tax return. Can avoid by re-investing profits back into
business.
C-Corp Continued
12
Duke ECE 490L
• Disadvantages:
• Bureaucracy and Expenses: stockholders and board of director
meetings, must hire lawyer and accountant to handle stock plans.
C-Corp Continued
13
Duke ECE 490L
• Plan to pay dividends?
• Limited liability, income flows through to individual tax returns, and tax-free
merger benefits. Limit of 100 shareholders. Don’t pay federal corporate taxes.
• Everything is passed through to the owner, can also get assigned losses to
report on tax return.
• Cannot deduct fringe benefits like a C-Corp but employees who are not
shareholders may receive benefits without paying taxes.
• Pay vs. profit sharing. Offering a low salary and compensating via profit will
raise a flag with IRS. IRS may require payroll taxes to be filed for total income of
stockholder.
S-Corp
14
Can you convert from a C-Corp to an S-Corp?
Duke ECE 490L
15
Yes, but when you convert you become subject
to gains tax. This issues comes up in the first
10 years when a C-Corp sells an asset that has
built in gains when S election was made.
Duke ECE 490L
16
Duke ECE 490L
Corporate Structure Advantages Disadvantages
LLC Tax benefits for owners.
Limited options for raising
capital.
C-Corp
Limited liability, raising capital,
and tax deductions on fringe
benefits.
Double taxation.
S-Corp
Pass through profits and
losses to owners tax return.
Cannot deduct fringe
benefits.
17
Equit. Debt. Assets.
Duke ECE 490L
18
Equity: an ownership interest in a
corporation in the form of common stock or
preferred stock.
Also total assets minus total liabilities also
called shareholder’s equity.*
Duke ECE 490L
* InvestorWords
19
Asset: is any property owned by the
corporation. Includes but is not limited to
money, real estate, and equipment.*
Duke ECE 490L
* Law Depot: Corporate Forms FAQS
20
Debt: aka corporate bond, is a bond issued
by a corporation to raise money in order to
expand its business.*
Duke ECE 490L
* Wikipedia - Corporate Bond
21
Equity.
Duke ECE 490L
22
More to come when we cover fundraising.
Duke ECE 490L
23
Cap Table: who owns the startup, outlines
shareholders and shares.
Duke ECE 490L
24
Duke ECE 490L
Founder stock
Calculating share
price.
25
How much to assign for early employees
and founders?
Duke ECE 490L
26
Duke ECE 490L
27
Common Stock: A security that represents ownership in a
corporation. Holders of common stock exercise control by
electing a board of directors and voting on corporate policy.
Common stockholders are on the bottom of the priority
ladder for ownership structure. In the event of liquidation,
common shareholders have rights to a company's assets
only after bondholders, preferred shareholders and other
debtholders have been paid in full.*
Duke ECE 490L
* Definition of Common Stock
28
Preferred Shares: A class of ownership in a corporation
that has a higher claim on the assets and earnings than
common stock. Preferred stock generally has a dividend
that must be paid out before dividends to common
stockholders and the shares usually do not have voting
rights.
The precise details as to the structure of preferred stock is
specific to each corporation. However, the best way to
think of preferred stock is as a financial instrument that has
characteristics of both debt (fixed dividends) and equity
(potential appreciation). Also known as "preferred shares".*
Duke ECE 490L
* Definition of Preferred Shares
29
Vesting: period by which an employee
earns shares in a corporation.
Typically startup employees have a 4-year
vesting period. Each new allotment of shares
is subject to a new vesting cycle, golden
hand-cuffs.
Duke ECE 490L
30
Cliff: period of time that a startup employee
must serve the company before any of their
shares are considered vested.
Duke ECE 490L
31
Early exercise option.
Duke ECE 490L
32
More to come when we cover fundraising.
Duke ECE 490L
33
Delaware.
Duke ECE 490L
34
Duke ECE 490L
• Cheaper to incorporate.
• Well verse in business matters.
• The Chancery Court does not use juries, and it’s better because
corporations don’t want juries deciding complex business issues. Judges are
more capable.
• Large body of corporate law to help avoid legal entanglements.
• 30% of revenue comes from franchise tax, which the state has invested
into technology to keep processes running smoothly and provides timely
service.
Benefits of Incorporating in Delaware
35
How do you incorporate?
Duke ECE 490L
36
Duke ECE 490L
• You don’t have to live in Delaware or have your company HQ’s there.
• You can have a company with a 1-person executive team and 1 board
member.
• Even if you are based in Delaware but don’t do business, you don’t have to
pay corporate tax. You do have to pay franchise tax.
• If you have already incorporated in another state, you can still incorporate
there!
Incorporating in Delaware
37
What is franchise tax?
Duke ECE 490L
38
Franchise tax: domestic stock or non-
stock for profit corporation incorporated in
the State of Delaware is required to pay
annual tax.*
Duke ECE 490L
* How to Calculate Franchise Taxes
39
How much is franchise tax?
Duke ECE 490L
40
Minimum is $75 for using the Authorized
Shares method and minimum tax of $350 for
corporations using the Assumed Par Value
Capital Method. *
Duke ECE 490L
* How to Calculate Franchise Taxes
41
Board of Directors.
Duke ECE 490L
42
Duke ECE 490L
• If you have shares!
• Responsible for managing corporation’s business and affairs.
• Main responsibilities:
• Develop strategic planning process
• Selecting and directing management team
• Protecting shareholders rights’
• Ensuring legal compliance
Board of Directors
43
Profitability is often times prioritized.
Duke ECE 490L
44
Check on BoD authority?
Duke ECE 490L
45
Composition matters.
Duke ECE 490L
46
Founder, investor, and independent member.
Duke ECE 490L
47
Board of Advisors?
Duke ECE 490L
48
Review
Duke ECE 490L
• Corporate Structuring
• Types of Corporations
• Equity, Debt, Assets
• Delaware
• Board of Directors
• Board of Advisors
49

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Lecture 5: Structuring a Corporation

  • 1. Duke ECE 490L: How to Start New Ventures in Electrical and Computer Engineering Poornima Vijayashanker poornima@femgineer.com Jeff Glass jeff.glass@duke.edu Akshay Raut ar118@duke.edu 1
  • 2. Review • Creativity • Brainstorming • Team Building • IP Duke ECE 490L 2
  • 3. Announcements • Everyone on the listserv? duke-ece-490l@googlegroups.com • Lab 2 - Quiz on readings from week 1 & 2 • Office Hours on Wednesday 3-4pm • Attendance Duke ECE 490L 3
  • 5. Agenda • Corporate Structuring • Types of Corporations • Equity, Debt, Assets • Delaware • Board of Directors • Board of Advisors Duke ECE 490L 5
  • 6. Why do you need a corporate structure if you’re just building a product? Duke ECE 490L 6
  • 7. Duke ECE 490L • Legal protection - limited liability • Attract investment • Acquisition • Tax haven Benefits of Being a Corporation 7
  • 8. What are the various corporate structure? Duke ECE 490L 8
  • 9. Duke ECE 490L • LLC • C-Corp • S-Corp Corporate Structures 9
  • 10. Duke ECE 490L • Partnership: where owners are members. Members maybe individuals, other LLCs, and foreign entities. • Tax Structure: all LLC income, losses, deductions, and credits flow through to the owner. Earnings are taxed once. • Types of Businesses: any except loans, insurance, and non-profits. • Disadvantages: cannot issue shares fore investment purposes. • Disclaimer: check state requirements and federal tax regulations. LLC 10
  • 11. Duke ECE 490L • Individual entity: separate from its owners, owners become shareholders. • Shareholders are only liable to the extent of their investment - personal assets are not on the line like in an LLC or sole proprietorship. • Debts are also responsibility of corporation. • Advantages: • Limited liability - instead of purchasing liability insurance. • Raising capital is easier because you issues stocks for sale. Investors like the prospect of earning dividends from profits. • Avoid taking out a loan and paying high interest rates. C-Corp 11
  • 12. Duke ECE 490L • Advantages: • Also appealing to employees who get stock options. • Company can deduct fringe benefits offered to shareholder employees as a business expense. (Fringe benefit is life insurance, health/disability insurance, medical expenses not paid by insurance). • Disadvantages: • Double taxation: after deducting business expenses, salaries, fringe benefits, and interest payments, C-Corp must pay taxes on profits at corporate level. If distributes profits as dividends, then individuals must pay tax on personal tax return. Can avoid by re-investing profits back into business. C-Corp Continued 12
  • 13. Duke ECE 490L • Disadvantages: • Bureaucracy and Expenses: stockholders and board of director meetings, must hire lawyer and accountant to handle stock plans. C-Corp Continued 13
  • 14. Duke ECE 490L • Plan to pay dividends? • Limited liability, income flows through to individual tax returns, and tax-free merger benefits. Limit of 100 shareholders. Don’t pay federal corporate taxes. • Everything is passed through to the owner, can also get assigned losses to report on tax return. • Cannot deduct fringe benefits like a C-Corp but employees who are not shareholders may receive benefits without paying taxes. • Pay vs. profit sharing. Offering a low salary and compensating via profit will raise a flag with IRS. IRS may require payroll taxes to be filed for total income of stockholder. S-Corp 14
  • 15. Can you convert from a C-Corp to an S-Corp? Duke ECE 490L 15
  • 16. Yes, but when you convert you become subject to gains tax. This issues comes up in the first 10 years when a C-Corp sells an asset that has built in gains when S election was made. Duke ECE 490L 16
  • 17. Duke ECE 490L Corporate Structure Advantages Disadvantages LLC Tax benefits for owners. Limited options for raising capital. C-Corp Limited liability, raising capital, and tax deductions on fringe benefits. Double taxation. S-Corp Pass through profits and losses to owners tax return. Cannot deduct fringe benefits. 17
  • 19. Equity: an ownership interest in a corporation in the form of common stock or preferred stock. Also total assets minus total liabilities also called shareholder’s equity.* Duke ECE 490L * InvestorWords 19
  • 20. Asset: is any property owned by the corporation. Includes but is not limited to money, real estate, and equipment.* Duke ECE 490L * Law Depot: Corporate Forms FAQS 20
  • 21. Debt: aka corporate bond, is a bond issued by a corporation to raise money in order to expand its business.* Duke ECE 490L * Wikipedia - Corporate Bond 21
  • 23. More to come when we cover fundraising. Duke ECE 490L 23
  • 24. Cap Table: who owns the startup, outlines shareholders and shares. Duke ECE 490L 24
  • 25. Duke ECE 490L Founder stock Calculating share price. 25
  • 26. How much to assign for early employees and founders? Duke ECE 490L 26
  • 28. Common Stock: A security that represents ownership in a corporation. Holders of common stock exercise control by electing a board of directors and voting on corporate policy. Common stockholders are on the bottom of the priority ladder for ownership structure. In the event of liquidation, common shareholders have rights to a company's assets only after bondholders, preferred shareholders and other debtholders have been paid in full.* Duke ECE 490L * Definition of Common Stock 28
  • 29. Preferred Shares: A class of ownership in a corporation that has a higher claim on the assets and earnings than common stock. Preferred stock generally has a dividend that must be paid out before dividends to common stockholders and the shares usually do not have voting rights. The precise details as to the structure of preferred stock is specific to each corporation. However, the best way to think of preferred stock is as a financial instrument that has characteristics of both debt (fixed dividends) and equity (potential appreciation). Also known as "preferred shares".* Duke ECE 490L * Definition of Preferred Shares 29
  • 30. Vesting: period by which an employee earns shares in a corporation. Typically startup employees have a 4-year vesting period. Each new allotment of shares is subject to a new vesting cycle, golden hand-cuffs. Duke ECE 490L 30
  • 31. Cliff: period of time that a startup employee must serve the company before any of their shares are considered vested. Duke ECE 490L 31
  • 33. More to come when we cover fundraising. Duke ECE 490L 33
  • 35. Duke ECE 490L • Cheaper to incorporate. • Well verse in business matters. • The Chancery Court does not use juries, and it’s better because corporations don’t want juries deciding complex business issues. Judges are more capable. • Large body of corporate law to help avoid legal entanglements. • 30% of revenue comes from franchise tax, which the state has invested into technology to keep processes running smoothly and provides timely service. Benefits of Incorporating in Delaware 35
  • 36. How do you incorporate? Duke ECE 490L 36
  • 37. Duke ECE 490L • You don’t have to live in Delaware or have your company HQ’s there. • You can have a company with a 1-person executive team and 1 board member. • Even if you are based in Delaware but don’t do business, you don’t have to pay corporate tax. You do have to pay franchise tax. • If you have already incorporated in another state, you can still incorporate there! Incorporating in Delaware 37
  • 38. What is franchise tax? Duke ECE 490L 38
  • 39. Franchise tax: domestic stock or non- stock for profit corporation incorporated in the State of Delaware is required to pay annual tax.* Duke ECE 490L * How to Calculate Franchise Taxes 39
  • 40. How much is franchise tax? Duke ECE 490L 40
  • 41. Minimum is $75 for using the Authorized Shares method and minimum tax of $350 for corporations using the Assumed Par Value Capital Method. * Duke ECE 490L * How to Calculate Franchise Taxes 41
  • 43. Duke ECE 490L • If you have shares! • Responsible for managing corporation’s business and affairs. • Main responsibilities: • Develop strategic planning process • Selecting and directing management team • Protecting shareholders rights’ • Ensuring legal compliance Board of Directors 43
  • 44. Profitability is often times prioritized. Duke ECE 490L 44
  • 45. Check on BoD authority? Duke ECE 490L 45
  • 47. Founder, investor, and independent member. Duke ECE 490L 47
  • 48. Board of Advisors? Duke ECE 490L 48
  • 49. Review Duke ECE 490L • Corporate Structuring • Types of Corporations • Equity, Debt, Assets • Delaware • Board of Directors • Board of Advisors 49