In this lecture Poornima will talk about how to engage with customers to attract more through techniques like collecting feedback, presenting case studies, and activities that will spur demand.
You can watch the lecture here: http://youtu.be/Swxj2BjKqdM
1. Duke ECE 490L: How to Start New Ventures in
Electrical and Computer Engineering
Poornima Vijayashanker
poornima@femgineer.com
Jeff Glass
jeff.glass@duke.edu
Akshay Raut
ar118@duke.edu
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5. Market Research
Customer Discovery
Early Adopter
Pricing
Product
Distribution
Validation
Customer Creation
Business/Company
Formation
Mainstream Adopters
Money for Marketing
Duke ECE 490L
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23. Techniques
• Experts: need to understand the unique value
proposition of your product.
• Connectors: need to know most relevant connections,
and a way to leverage their existing networks.
• Earlyvangelists: make the message memorable for them
to convey.
Duke ECE 490L
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24. Case Study #2: Mint
• Experts: Suze Orman
• Connectors: financial bloggers and badges.
• Earlyvangelists: sharing infographics.
Duke ECE 490L
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