My Barcamp presentation slides about content strategy.

1. without strategy,
you could still be throwing
content into the wind
Angela Barnard, Redweb

2. i am going to talk about
what you need to know about content strategy
the principles used to get the answers
what content strategy will do for you in the long-run

3. we are all publishers
Content is
main reason that projects are delayed
an afterthought
a nuisance

4. why is this?
most of us haven‟t realised that we are in the publishing business
But...
the moment you launch a website, you are a publisher

5. publishers plan far in advance what
content they will create

6. in order to deliver, you need to make
content a priority.
we need to think like publishers.

7. “content strategy is the practise of
planning for the creation, delivery
and governance of useful, usable
content”
Kristina Halvorson. Brain Traffic

8. web content is mostly crap
it‟s messy
it takes time
it‟s expensive

9. content strategy is the next big thing

10. why?
in 2009, Google search returns for „social media‟ were 1,230,000,000
in 2008 they were 359,000,000
in 2007 „content strategy‟ returned 337,000,000

11. why is content strategy becoming popular?

12. don‟t just take my word for it
South by Southwest (SXSW)
UX London
The Content Strategy Forum
Content Strategy, Manhattan Style
WebContent2010

13. “everything starts with a mission and
is fortified by the things we create”
Brian Solis. Mashable.com

14. content is seen as a commodity

15. developing quality content isn‟t easy

16. is content strategy the missing part of
the UX puzzle?
If you remove content strategy from UX, one of the key components of a
successful user experience is missing: The content.

17. the elements of user experience. Jesse James Garrett

18. principles used to get the answers

19. plan
ask yourself
what are your business objectives?
what are your users trying to do?
what‟s broken about what you have now?
what works with what you have now?

20. yes. audit your content. it‟s boring. it‟s time
consuming, but it‟s necessary

21. qualitative inventories

22. create

23. analyse

24. deliver and govern

25. what will content strategy do for you
in the long-run?

26. in conclusion…

27. questions?

28. thank you