2. Agenda
A lot to cover:
• Intro to AdMob
• Mobile web usage in Brazil
• Lessons from abroad
• Your iPhone strategy
• Case study – Standing out from the pack
• Q&A
2009 AdMob, Inc. Confidential & Proprietary
3. AdMob Overview
• Founded by Omar Hamoui in 2006
• Worlds first and leading mobile ad network
• Over 20,000 mobile WAP sites and Applications in the
network
• 15 billion ad impressions served each month globally
• Developed hundreds of mobile advertising campaigns
on brands such as:
2009 AdMob, Inc. Confidential & Proprietary
4. State of the Mobile Web in Brazil
2009 AdMob, Inc. Confidential & Proprietary
5. Brazil mobile web usage growing rapidly
2009 AdMob, Inc. Confidential & Proprietary
10. Mexico: Iusacell > TelCel ?!
Iusacell offers unlimited data to all subscribers resulting in
higher mobile web usage then TelCel with less then 1/20th the
subscriber base
2009 AdMob, Inc. Confidential & Proprietary