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Engagement, Interaction & Narrative Design for Transmedia Storytelling
1.
Engagement, Interaction &
Narrative Design for Transmedia Storytelling By Peter von Stackelberg December 2011
2.
Transmedia narratives are
one or more related stories told across two or more media. The Matrix includes feature films, comic books, video games, and animated shorts set in the same “storyworld”. IDT 599 – Masters Thesis © 2010-2011 Peter von Stackelberg
3.
A fundamental question
designers of transmedia narratives face is “How do you tell an effective story across multiple media?” IDT 599 – Masters Thesis © 2010-2011 Peter von Stackelberg
4.
Concept maps show
the objects, entities, and concepts that comprise a transmedia narrative and relationships between them. IDT 599 – Masters Thesis © 2010-2011 Peter von Stackelberg
5.
The design of
transmedia narratives can be broken into three sub- processes – narrative, user engagement, and interaction design. Transmedia Narrative Design User Narrative Interaction Engagement Design Design Design IDT 599 – Masters Thesis © 2010-2011 Peter von Stackelberg
6.
The transmedia narrative
design process occurs at four levels – transmedia project, storyworld, story, and scene/sequence level. IDT 599 – Masters Thesis © 2010-2011 Peter von Stackelberg
7.
The design tasks
at the transmedia project level shape the overall transmedia narrative project. Transmedia Project Level Design Tasks • Initiate transmedia project • Create transmedia project tagline • Identify the purpose of the project • Identify audience demographics • Develop audience psychographic profile • Identify content consumer type • Identify user gratifications • Identify audience media usage • Identify user segments • Identify media/platforms that will be used • Determine project type • Determine if the project is intercompositional or intracompositional IDT 599 – Masters Thesis © 2010-2011 Peter von Stackelberg
8.
The storyworld level
design tasks shape the “universe” within which the transmedia narrative(s) play out. Storyworld Level Design Tasks Narrative Design Engagement Design Interaction Design • Create storyworld • Determine desired level of • Develop preliminary wireframes user engagement • Develop storyworld tagline • Determine entry points to • Determine degree of user transmedia narrative project • Select storyworld genre agency • Map storyworld level navigation • Determine if storyworld is • Determine user control of fictional, non-fictional, or hybrid characters • Create characters • Determine user role (internal or external) • Create significant object(s) • Apply principles of human • Create events centered design • Create settings • Develop “rules of engagement” synopsis • Develop storyworld synopsis • Develop design aesthetic • Develop style guides IDT 599 – Masters Thesis © 2010-2011 Peter von Stackelberg
9.
The story level
design tasks are used to create the individual stories within the storyworld. Story Level Design Tasks Narrative Design Engagement Design Interaction Design • Develop story concept • Identify media/platforms • Develop dramatic question • Develop user journey diagram • Develop controlling idea • Develop preliminary calls-to- action plan • Select general story structure • Compile preliminary assets list • Select narrative point of view • Select story mode (presentational versus representational) • Select general plot structure • Develop sub-stories • Select story timeframe • Select characters and roles • Develop character arcs • Develop preliminary storyboards IDT 599 – Masters Thesis © 2010-2011 Peter von Stackelberg
10.
The scene/sequence level
design tasks guide the development of the elements within each story. Scene/Sequence Level Design Tasks Narrative Design Engagement Design Interaction Design • Develop detailed storyboards • Design user participation • Identify media/platforms for individual sequences/scenes • Create scene/sequence • Design information cascades • Select/create characters • Develop calls-to-action • Select/create settings • Develop cognitive maps • Select/create significant object(s) • Design information field • Determine narrative • Develop detailed asset list perspective IDT 599 – Masters Thesis © 2010-2011 Peter von Stackelberg
11.
The storyworld consists
of existents, events, and settings that exist at certain points in storyworld time. IDT 599 – Masters Thesis © 2010-2011 Peter von Stackelberg
12.
A story establishes
a timeline within storyworld time, with the story’s “present day” typically occurring when the story starts. IDT 599 – Masters Thesis © 2010-2011 Peter von Stackelberg
13.
A number of
existents, events, and settings from the storyworld are selected for use in the story. IDT 599 – Masters Thesis © 2010-2011 Peter von Stackelberg
14.
A different combination
of existents, events, and settings results in a different story even when the time span of the story is the same. IDT 599 – Masters Thesis © 2010-2011 Peter von Stackelberg
15.
Using a different
timeframe for the story provides a different set of existents, events, and settings to use in a different story. IDT 599 – Masters Thesis © 2010-2011 Peter von Stackelberg
16.
This storyworld structure
makes possible the “layering” of stories and the development of dynamic characters and settings. IDT 599 – Masters Thesis © 2010-2011 Peter von Stackelberg
17.
A variety of
story structures like Freytag’s Triangle (with or without flashbacks) are possible with this storyworld framework. IDT 599 – Masters Thesis © 2010-2011 Peter von Stackelberg
18.
A variety of
media can be used for different stories or sub-stories, creating a transmedia narrative. IDT 599 – Masters Thesis © 2010-2011 Peter von Stackelberg
19.
Different media can
be used to provide more detail on different existents, events, and/or settings. IDT 599 – Masters Thesis © 2010-2011 Peter von Stackelberg
20.
Individual elements of
the storyworld can be explored in detail – “tourist guides” for fictional settings for example. IDT 599 – Masters Thesis © 2010-2011 Peter von Stackelberg
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