1. Katherine Ponsford
katieponsford57@hotmail.com /katie-ponsford @katieponsford57 07824831637
Personal Profile
Ambitious, creative and lateral thinker, with a broad experience of event marketing, social media, PR and
consumer engagement, with a particular interest in creative marketing & consumer behaviour.
Willingness to undertake all roles to ensure a job is done to the highest standard. Proven ability to deliver
multiple projects, good at leading teams, ability to think visually with a creative eye for detail, and a
strong articulate communicator at all levels.
Education & Qualifications
BA (Hons) Events Management, Bournemouth University - 2:1 2011 – 15
Modules: Marketing & Communications (1st
), Finance (1st
), Consumer Behaviour (2:1), Research
Methods, Digital Marketing, Events Management, Entrepreneur Development (1st
), and Strategy &
Leadership
Included a year on placement in a range of marketing roles at: Kondor Ltd, destination Southampton, and
the Grange cookery school & restaurant
Leiths Diploma (First), Leiths School of Food and Wine 2007 - 08
National Diploma in Horticulture (Distinction), Lackham College, Wiltshire 2005 – 07
11 GCSE subjects (A-C), Stonar School, including English & Maths 2003 – 05
Employment History
Marketing Officer, Aster Group April – Aug 16
Aster Group is a housing association, providing affordable housing through shred ownership sale, open
market sale and rental over South & Southwest England. As the marketing officer, day to day tasks
included:
• Managing and overseeing the social media accounts
• Assisting with day to day admin tasks & telephone enquiries
• Assisting with the marketing and promotion of new properties
• Regularly doing market research to help promote developments
• Attending completions, viewings & site visits with colleagues
• Assisting with Open Days at different sites.
• Attending Help to Buy shows to promote shared ownership in specific areas to first time buyers
Marketing Awards Executive, FoodBev Media Dec 15 – Feb 16
FoodBev operates the industries’ most established awards schemes – the World Beverage Innovation
Awards, World Dairy Innovation Awards, World Food Innovation Awards and the Gulfood Awards.
• Overseeing the implementation of the marketing program of this thriving media company's awards
scheme. Responsibilities include networking in industry events, copy-writing outreach materials and
data research and reporting, in liaison with the digital marketing and editorial departments.
Social Media & PR Assistant, Kondor Limited Dec 13 – Sept 14
• Building & maintaining relationships with journalists & social media activists to gain exposure for the
mobile phone accessories brands distributed by Kondor
• Developed an online presence for three of Kondor’s own lines using digital marketing tools
• Created an individual tone of voice for each brand. This included copywriting, product placement,
product development, brand repositioning, organizing B2C & B2B events such as exhibiting over the
Gadget Show Live, and, organising a CAT Press Tour, writing press releases, managing multiple
social media accounts, & communicating with customers on a daily basis.

2. Katherine Ponsford
Conference & Events Coordinator, Destination Southampton Aug – Nov 13
• Supported the events team for Business Solent and Stadium Experience.
Product Development Intern, Marks & Spencer Head Office March – April 11
• Competitive hands-on experience in the fresh foods product development team with one of the UK’s
leading first to market food retailers.
• Market trend research, comparison shopping and gate meetings with suppliers were daily activities.
Volunteer Experience
Events Assistant Volunteer, Rose Road Association Sept 13 – Dec 14
• Fundraising & raising awareness of the charity sector of disabled children & young people
Design & PR Manager, Fair Trade Marketing Campaign Sept 12 – Feb 13
• Raising awareness of Fairtrade to Bournemouth University students & leading a team of 8 volunteers
• Set up of the event space to display a Fair and provided an environmental message for attendees to
experience upon arrival
• Communicating with the audience, stakeholders & events team to ensure the event continuously
represented a positive ethical image at all times
Careers Teaching Assistant Volunteer, Young Enterprise Nov 12 – May 13
• Supported 30 students within two secondary schools in Bournemouth, developing career skills.
Position of Responsibility
Vice President, Bournemouth University Entrepreneur Group Aug 12 – June 13
• Managing an entrepreneurial club for students.
Bournemouth University Representative, Dynamo Enterprise Challenge Nov 2012
• Pitching business ideas relating to a environmental challenge outlined by a local business on brand
repositioning at a national inter-university competition.
Achievements
Project Manager, Google Online Marketing Challenge Feb - May 2015
• Project managed a team of five student members
• Producing & delivering an online advertising campaign using Google AdWords & Google+ and a
social media marketing campaign for a small business
Student Development Award, Bournemouth University June 2014
• Productive involvement in extra-curricular activities and career skills led to me achieving the award.
Record setter for highest number of social media competition entries, Kondor Ltd. May – Aug 2014
• Achieved this through running a social media competition with Dogs Trust. Resulting in an uplift of
4,000 new Facebook fans
Additional Skills
First Aid (Dec 12 – 15); Manual Handling (Dec 12); Full Clean Driving Licence & Car (2007 – Present)
I.T Skills
• Basic Web Design (competent in coding with SMS & CSS)
• Microsoft Office (Word, Excel, PowerPoint, Outlook & SPSS 21)
• Social Media & Digital Marketing, (Google AdWords, Google+ SEO & campaign projects)
References available on request