Philip Morris is a tobacco company established in 1847 in London. It appointed as tobacconist for King Edward VII in 1901. In 1985, Philip Morris restructured with a holding company called Altria Group. Their mission is to responsibly manufacture and market tobacco brands to adult consumers in a financially disciplined way. Some of their top cigarette brands include Marlboro, Newport, and Camel. They face challenges from government regulations, public opinion, and declining market share. Moving forward, they focus on charitable giving, smoking cessation programs, and supporting government regulations.

1. Philip Morris By Russ Tijerina

8. Market Share

17. The Four Ps Product Life Cycle for Phillip Morris Phillip Morris is in the Sales Decline stage

20. Who were they targeting?

21. Men?

22. Medical

23. Sex

27. Placement

28. Recommendations

29. Conclusion: Questions?