This document lists 15 big mistakes or "boo-boos" to avoid when self-publishing a book. Some of the key mistakes highlighted include: being in a hurry and making bad decisions; using an online subsidy publishing company; ignoring library marketing opportunities since there are over 120,000 libraries in the US; not starting marketing efforts until after the book is published; and trying to do everything alone without hiring professional help to avoid costly mistakes. The overall message is that self-publishing authors should learn from others' mistakes in order to have a successful book launch.

2. #20
•BEING IN A HURRY. IT MAKES YOU RIPE
AND VULNERABLE FOR BAD DECISIONS
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A big boo-boo you should avoid is…
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3. #19
•THE SPELLING OF THE WORD
“ACKNOWLEDGMENTS”
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A big boo-boo you should avoid is…
www.MyWordPublishing.com

4. #18
•DESIGNING YOUR INTERIOR LAYOUT IN A
WORD DOCUMENT THINKING IT’S GOOD
ENOUGH AND NO ONE WILL NOTICE
Copyright © 2015 My Word Publishing
A big boo-boo you should avoid is…
www.MyWordPublishing.com

5. #17
•THINKING YOUR NEIGHBOR’S PROOF
EDIT IS SUFFICIENT EDITING
Copyright © 2015 My Word Publishing
A big boo-boo you should avoid is…
www.MyWordPublishing.com

6. #16
•HAVING PAGE-HEADERS AND PAGE
NUMBERS ON BLANK PAGES
Copyright © 2015 My Word Publishing
A big boo-boo you should avoid is…
www.MyWordPublishing.com

7. #15
•WORKING WITH AN ONLINE SUBSIDY PUBLISHING
COMPANY
Copyright © 2015 My Word Publishing
A big boo-boo you should avoid is…
www.MyWordPublishing.com

8. #14
•HAVING NO OFFICIAL BISAC
CATEGORY ON YOUR COPYRIGHT PAGE
Copyright © 2015 My Word Publishing
A big boo-boo you should avoid is…
www.MyWordPublishing.com

9. #13
•DOING AN AMAZON BEST SELLER
CAMPAIGN RIGHT OUT OF THE GATE
Copyright © 2015 My Word Publishing
A big boo-boo you should avoid is…
www.MyWordPublishing.com

10. #12
•THE SPELLING OF THE WORD “FOREWORD”
Copyright © 2015 My Word Publishing
A big boo-boo you should avoid is…
www.MyWordPublishing.com

11. #11
•NOT OPTIMIZING YOUR AMAZON ACCOUNT
BY OPENING AN AUTHOR CENTRAL PAGE
Copyright © 2015 My Word Publishing
A big boo-boo you should avoid is…
www.MyWordPublishing.com

12. #10
•FORGETTING TO OPEN A GOODREADS
ACCOUNT AND OPTIMIZING IT TO THE NINES
Copyright © 2015 My Word Publishing
A big boo-boo you should avoid is…
www.MyWordPublishing.com

13. #9
•IGNORING THE LIBRARY MARKET. THERE
ARE 120,000 LIBRARIES IN AMERICA, AND
THEY ALL BUY BOOKS!
Copyright © 2015 My Word Publishing
A big boo-boo you should avoid is…
www.MyWordPublishing.com

14. #8
•SPENDING MONEY ON A PR AGENCY
Copyright © 2015 My Word Publishing
A big boo-boo you should avoid is…
www.MyWordPublishing.com

15. #7
•BUYING ADVERTISING IN MAGAZINE
AND NEWSPAPERS
Copyright © 2015 My Word Publishing
A big boo-boo you should avoid is…
www.MyWordPublishing.com

16. #6
•FORGETTING TO USE YOUR BACK MATTER AS THE
PREMIUM REAL ESTATE IT IS FOR ADVERTISING
YOUR OTHER BOOKS AND SERVICES
(I.E. SPEAKING/COACHING/TRAINING)
Copyright © 2015 My Word Publishing
A big boo-boo you should avoid is…
www.MyWordPublishing.com

17. #5
•NOT STARTING YOUR MARKETING UNTIL
YOUR BOOK IS OUT
Copyright © 2015 My Word Publishing
A big boo-boo you should avoid is…
www.MyWordPublishing.com

18. #4
•STARTING WITH A 3000 BOOK PRINT
ORDER!
Copyright © 2015 My Word Publishing
A big boo-boo you should avoid is…
www.MyWordPublishing.com

19. #3
•SPENDING A LOT OF TIME MARKETING TO
BOOKSTORES
Copyright © 2015 My Word Publishing
A big boo-boo you should avoid is…
www.MyWordPublishing.com

20. #2
•SPENDING ANY MONEY TO BUY A BOOTH AT A
TRADE SHOW
Copyright © 2015 My Word Publishing
A big boo-boo you should avoid is…
www.MyWordPublishing.com
The exception is if you get a chance to speak – even for two minutes…

21. #1
•DOING IT ALL ALONE – PLEASE HIRE PROFESSIONALS
TO HELP YOU MAKE GOOD DECISIONS
PSST: THE MOST EXPENSIVE PART OF SELF-PUBLISHING IS IN THE MISTAKES
Copyright © 2015 My Word Publishing
And the biggest boo-boo you should
avoid is…
www.MyWordPublishing.com