So, how to start with social and -most importantly- to create momentum to make actually a social business case? Cases by KLM (Boondoggle), Akzo Nobel (Euro RSCG), Accenture (Ministry of World Domination) and Welzijnszorg (Famous Brussels).

1. Polle de Maagt @polledemaagt
The social business case.
@polledemaagt for STIMA

2. Polle de Maagt @polledemaagt
Yep. I know I look like 18.
But I’m actually 29. Most old people
tell me I will be happy with them
when I’m 50. I doubt that.
Polle de Maagt. The reason to move to Gent
The love of my life. What better
Changing companies to be reason is there?!
more about acts, less about ads.

3. Polle de Maagt @polledemaagt
I try to change companies to be less about ads and more about acts.
Now Previously

4. Polle de Maagt @polledemaagt
Quick words before we start.

5. Polle de Maagt @polledemaagt

6. Polle de Maagt @polledemaagt
Dude, where’s my suitcase?!
The suitcase-principle: you can do all the cool social business stuff
you want, but if you don’t get the basics straight, you’re lost.

7. Polle de Maagt @polledemaagt
Create momentum.
Try what works best. Test different versions. Launch in beta. Give your organization the opportunity to learn.
Expert
Conversion Metrics & Intermediate
Sensibilisation
Reporting
Novice
Start

8. Polle de Maagt @polledemaagt
Build the case you need to make.
“Using social media can really “Social media gets us into contact “Social media makes mainstream
touch people” with our main B2B clients” media horny” and “If that old guy
can do it, we all can”
The huge internal effect of KLM Surprise. A simple Slideshare experiment.
*Sorry Daniel, it’s not personal.

9. Polle de Maagt @polledemaagt
Ok. Let’s talk social business cases.

10. Polle de Maagt @polledemaagt
Mapping return on social.
Client-facing
Il Giglio d’Oro Tripadvisor
Welzijnszorg Rich Stories iTunes
Indirect Return Direct Return
KLM Web Relations
Akzo Nobel’s internal push
Company-facing

11. Polle de Maagt @polledemaagt
More than 50 dedicated employees.
A 1h response & 24h solution
24/7 service in 3 world languages
(soon more ...)

12. Polle de Maagt @polledemaagt
Mapping return on social.
Client-facing
Il Giglio d’Oro Tripadvisor
Welzijnszorg Rich Stories iTunes
Indirect Return Direct Return
KLM Web Relations
Akzo Nobel’s internal push
Company-facing

13. Polle de Maagt @polledemaagt
]
Owner Eduardo asks every
client to leave a testimonial.
At tripadvisor.com, the main source
for tourists to find a hotel or B&B.
Bed & Breakfast with social media impact.
The result?
Il Giglio d’Oro was the no 1 B&B in
Italy and no 7 in Europe.

14. Polle de Maagt @polledemaagt
Mapping return on social.
Client-facing
Il Giglio d’Oro Tripadvisor
Welzijnszorg Rich Stories iTunes
Indirect Return Direct Return
KLM Web Relations
Akzo Nobel’s internal push
Company-facing

15. Polle de Maagt @polledemaagt

16. Polle de Maagt @polledemaagt

17. Polle de Maagt @polledemaagt
Mapping return on social.
Client-facing
Il Giglio d’Oro Tripadvisor
Welzijnszorg Rich Stories iTunes
Indirect Return Direct Return
KLM Web Relations
Akzo Nobel’s internal push
Company-facing

19. Polle de Maagt @polledemaagt
Please remember these 3 things.
Create momentum. Build the case you need to make. Many ways to prove return.
Your success isn’t instant. Give your A simple Slideshare experiment? Internal From indirect to direct and from client-
organization the opportunity to learn, fail effects? A great example? facing to company-facing.
and test.

20. Polle de Maagt @polledemaagt
Liked it? Please give me a nice speaker rating :)
polle@polledemaagt.com
@polledemaagt