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How corporate blogging
 will get you laid.
 A plea to create stuff worth sharing.




© Boondoggle Amsterdam - Czaar Peter...
Or: What we can learn
 from little elephants.
 A plea to create stuff worth sharing.




© Boondoggle Amsterdam - Czaar Pe...
Pleased to meet you.
My name is Polle de Maagt.
I work as a Strategist and
Creative Technologist at a
small but remarkable...
But, before we start.
 The one thing you should never ever forget:
 It’s all about stuff worth
 sharing and loving.


© Bo...
The internet is a conversation
network.



© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Nether...
Create stuff worth sharing.
The digital world changed the way people find
and buy products. The internet is a conversation...
What is stuff worth sharing.
Brands and products are a promise. Brands can
either fail to live up to that promise, just li...
© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle...
A promise isn’t just
communication, it is more
about products, what you
share, customer service and
acts of kindness.

© B...
© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle...
© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle...
© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle...
Case 1: A pragmatic approach
 Boondoggle’s social
 savvyness.


© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH A...
Together with our friends at Rhinofly, we were
named most social savvy agency in The
Netherlands.
© Boondoggle Amsterdam -...
By acting in a pragmatic way.
           Gaston

           Tom

           Astrid

           Polle

           Karel

  ...
We already had a pretty boring corporate blog
at blog.boondoggle.eu and even our own
totally hip social media press releas...
We started lexicon.boondoggle.nl, a listing of
all Boondoggle memes, neologisms and inside
jokes, capturing the Boondoggle...
We are extremely committed to share our
vision and thought by uploading our slidedecks
to slideshare.net/polledemaagt and
...
We use our delicious feeds to feed
@boondogglenl and @boondogglicious.
© Boondoggle Amsterdam - Czaar Peterstraat 155 - 10...
Case 2: It’s like freakin’ chess!
 Kinepolis.


© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The N...
This is Kinepolis.

© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3...
They have their own fanpage.
But wouldn’t it be awesome if we could really
connect?
© Boondoggle Amsterdam - Czaar Peterst...
Let´s partner with movie producers to leverage
Facebook fanpages.
© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH...
Case 3: Claiming thought leadership
 Loyalcation.


© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - T...
It started with a presentation at a mobilecamp
unconference.
© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amst...
Case 4: The best corporate blog. Ever.
 Elephants eat
 marketeers for
 breakfast.

© Boondoggle Amsterdam - Czaar Peterstr...
Here he is,
our monster.
Kai Mook
is his name.




© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - Th...
Antwerp Zoo created a constant and
passionate stream of content.

© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH...
Recap.


© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.b...
It is all about stuff worth sharing.
Be human.
Be pragmatic.
Maximize touchpoints.
Claim thought leadership.
Be awesome.

...
POLLE DE MAAGT Strategist
       Boondoggle Amsterdam / Leuven
       polle.demaagt@boondoggle.eu
       @polledemaagt
   ...
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"What we can learn from little elephants" for Yonego / E-Sites

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Presentation on stuff worth sharing and content strategies for Yonego/E-Sites.

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"What we can learn from little elephants" for Yonego / E-Sites

  1. How corporate blogging will get you laid. A plea to create stuff worth sharing. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
  2. Or: What we can learn from little elephants. A plea to create stuff worth sharing. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
  3. Pleased to meet you. My name is Polle de Maagt. I work as a Strategist and Creative Technologist at a small but remarkable agency called in Leuven and Amsterdam. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
  4. But, before we start. The one thing you should never ever forget: It’s all about stuff worth sharing and loving. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
  5. The internet is a conversation network. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
  6. Create stuff worth sharing. The digital world changed the way people find and buy products. The internet is a conversation network, where empowered consumers talk. They talk more passionate, more genuine and with more impact than any brand can. The best thing brands and organisations can do is fuel these conversations and feed consumers with stuff worth sharing and talking about. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
  7. What is stuff worth sharing. Brands and products are a promise. Brands can either fail to live up to that promise, just live up to that promise or exceed expectations. Exceeding expectations, by being faster, smarter, better or more human than people expect really fuels conversations and creates stuff worth sharing. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
  8. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
  9. A promise isn’t just communication, it is more about products, what you share, customer service and acts of kindness. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
  10. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
  11. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
  12. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
  13. Case 1: A pragmatic approach Boondoggle’s social savvyness. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
  14. Together with our friends at Rhinofly, we were named most social savvy agency in The Netherlands. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
  15. By acting in a pragmatic way. Gaston Tom Astrid Polle Karel Mira Geertje Mariska © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
  16. We already had a pretty boring corporate blog at blog.boondoggle.eu and even our own totally hip social media press release service at press.boondoggle.eu (powered by prez.ly). © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
  17. We started lexicon.boondoggle.nl, a listing of all Boondoggle memes, neologisms and inside jokes, capturing the Boondoggle culture. It makes us human. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
  18. We are extremely committed to share our vision and thought by uploading our slidedecks to slideshare.net/polledemaagt and /tomdebruyne. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
  19. We use our delicious feeds to feed @boondogglenl and @boondogglicious. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
  20. Case 2: It’s like freakin’ chess! Kinepolis. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
  21. This is Kinepolis. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
  22. They have their own fanpage. But wouldn’t it be awesome if we could really connect? © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
  23. Let´s partner with movie producers to leverage Facebook fanpages. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
  24. Case 3: Claiming thought leadership Loyalcation. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
  25. It started with a presentation at a mobilecamp unconference. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
  26. Case 4: The best corporate blog. Ever. Elephants eat marketeers for breakfast. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
  27. Here he is, our monster. Kai Mook is his name. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
  28. Antwerp Zoo created a constant and passionate stream of content. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
  29. Recap. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
  30. It is all about stuff worth sharing. Be human. Be pragmatic. Maximize touchpoints. Claim thought leadership. Be awesome. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
  31. POLLE DE MAAGT Strategist Boondoggle Amsterdam / Leuven polle.demaagt@boondoggle.eu @polledemaagt facebook.com/polledemaagt www.polledemaagt.com Photo: Filip Bunkens

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