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World2018
Polle de Maagt for Brabant2018 | 5 mei 2009
Trends and media
                       Netherlands | cafedelmarketing.com


                       European youth trends
                       Ghent, Belgium | trendwolves.com




Photo: Filip Bunkens
15Cities throughout Europe
  And the youngsters in them




25000+                   Youngsters
                         On a regular basis




1000+               Industry experts
                    DJ’s, fashion experts, managers, marketeers, trendwatchers
horizons




 Photo: Gijsbregt Brouwer
horizons                    2 years




 Photo: Gijsbregt Brouwer
horizons                              5 years
                            2 years




 Photo: Gijsbregt Brouwer
horizons                                        10 years
                                      5 years
                            2 years




 Photo: Gijsbregt Brouwer
New medieval times
Things weren’t so bad after all ...
Extremely smart systems
Datamining
Personalisation
Let’s get personal
Vireality
Where the virtual and reality meet.
Social commodity
Device commodity, internet commodity, social commodity
Product + service
Only way to save brands?
New currencies
Can I pay you in whuffie?
New medieval times
Things weren’t so bad after all ...
Extremely smart systems
Datamining
Personalisation
Let’s get personal
Vireality
Where the virtual and reality meet.
Social commodity
Device commodity, internet commodity, social commodity
Product + service
Only way to save brands?
New currencies
Can I pay you in whuffie?
Network society
We’re connected
Photo: tomlobo (via Flickr)
Micro celebrities
Nalden.net
Mixing private and working life
Boulangerie
Photo: cameo.kaisler (via Flickr)
New medieval times
Things weren’t so bad after all ...
Extremely smart systems
Datamining
Personalisation
Let’s get personal
Vireality
Where the virtual and reality meet.
Social commodity
Device commodity, internet commodity, social commodity
Product + service
Only way to save brands?
New currencies
Can I pay you in whuffie?
Flu trends
Based on search keywords
Digital concerts
                                              Tag music
                                  Re-experience concerts
                                              Watch live
                             User-generated registrations
Photo: srhbth (via Flickr)
New ways of contact
Hellomynameise.com
Photo: Hello my name is E
New medieval times
Things weren’t so bad after all ...
Extremely smart systems
Datamining
Personalisation
Let’s get personal
Vireality
Where the virtual and reality meet.
Social commodity
Device commodity, internet commodity, social commodity
Product + service
Only way to save brands?
New currencies
Can I pay you in whuffie?
Photo: Eric Lafforgue (via Flickr)
@vincente: @vfwebrelations call me. I’m in a car now.




                                  Consumer-to-consumer
                                            Brand interactions
Paradox of choice
                      Personal agents
Photo: Unknown
New medieval times
Things weren’t so bad after all ...
Extremely smart systems
Datamining
Personalisation
Let’s get personal
Vireality
Where the virtual and reality meet.
Social commodity
Device commodity, internet commodity, social commodity
Product + service
Only way to save brands?
New currencies
Can I pay you in whuffie?
not.
Photo: larsz (via Flickr)
Where is the nearest ATM?
                                          Augmented reality | SPRX for ING.




Photo: Maarten Lens-Fitzgerald for SPRX
New medieval times
Things weren’t so bad after all ...
Extremely smart systems
Datamining
Personalisation
Let’s get personal
Vireality
Where the virtual and reality meet.
Social commodity
Device commodity, internet commodity, social commodity
Product + service
Only way to save brands?
New currencies
Can I pay you in whuffie?
Device = commodity
                              STEP 1:
                                        More phones than people




Photo: Jaap O. (via Flickr)
Super-easy connecting
   Hellomynameise.com




                                     Connection = commodity
                           STEP 2:
                                     Connected everywhere, anytime
Photo: rd01 (via Flickr)
STEP 3:




Social = commodity
Your friends everywhere
Photo: Filip Bunkens
Super-easy connecting
Hellomynameise.com




Photo: Renato Valdes Olmos for Hellomynameise
New medieval times
Things weren’t so bad after all ...
Extremely smart systems
Datamining
Personalisation
Let’s get personal
Vireality
Where the virtual and reality meet.
Social commodity
Device commodity, internet commodity, social commodity
Product + service
Only way to save brands?
New currencies
Can I pay you in whuffie?
iPhone/iPod + iTunes
Music and apps as a service
Photo: Tanais (via Flickr)
New medieval times
Things weren’t so bad after all ...
Extremely smart systems
Datamining
Personalisation
Let’s get personal
Vireality
Where the virtual and reality meet.
Social commodity
Device commodity, internet commodity, social commodity
Product + service
Only way to save brands?
New currencies
Can I pay you in whuffie?
Whuffie

Kudos

Diggs

Egoboo

Linden dollars

Brownie points

Karma
Different people, different prices
Futureshop (Nissanoff)
Photo: Marco Ophof (via Flickr)
Second-hand economy
Futureshop (Nissanoff)
Photo: toolmantim (via Flickr)
New medieval times
Things weren’t so bad after all ...
Extremely smart systems
Datamining
Personalisation
Let’s get personal
Vireality
Where the virtual and reality meet.
Social commodity
Device commodity, internet commodity, social commodity
Product + service
Only way to save brands?
New currencies
Can I pay you in whuffie?

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Brabant2018 tech/social trends

  • 1. World2018 Polle de Maagt for Brabant2018 | 5 mei 2009
  • 2. Trends and media Netherlands | cafedelmarketing.com European youth trends Ghent, Belgium | trendwolves.com Photo: Filip Bunkens
  • 3. 15Cities throughout Europe And the youngsters in them 25000+ Youngsters On a regular basis 1000+ Industry experts DJ’s, fashion experts, managers, marketeers, trendwatchers
  • 5. horizons 2 years Photo: Gijsbregt Brouwer
  • 6. horizons 5 years 2 years Photo: Gijsbregt Brouwer
  • 7. horizons 10 years 5 years 2 years Photo: Gijsbregt Brouwer
  • 8. New medieval times Things weren’t so bad after all ... Extremely smart systems Datamining Personalisation Let’s get personal Vireality Where the virtual and reality meet. Social commodity Device commodity, internet commodity, social commodity Product + service Only way to save brands? New currencies Can I pay you in whuffie?
  • 9. New medieval times Things weren’t so bad after all ... Extremely smart systems Datamining Personalisation Let’s get personal Vireality Where the virtual and reality meet. Social commodity Device commodity, internet commodity, social commodity Product + service Only way to save brands? New currencies Can I pay you in whuffie?
  • 12. Mixing private and working life Boulangerie Photo: cameo.kaisler (via Flickr)
  • 13. New medieval times Things weren’t so bad after all ... Extremely smart systems Datamining Personalisation Let’s get personal Vireality Where the virtual and reality meet. Social commodity Device commodity, internet commodity, social commodity Product + service Only way to save brands? New currencies Can I pay you in whuffie?
  • 14. Flu trends Based on search keywords
  • 15. Digital concerts Tag music Re-experience concerts Watch live User-generated registrations Photo: srhbth (via Flickr)
  • 16. New ways of contact Hellomynameise.com Photo: Hello my name is E
  • 17. New medieval times Things weren’t so bad after all ... Extremely smart systems Datamining Personalisation Let’s get personal Vireality Where the virtual and reality meet. Social commodity Device commodity, internet commodity, social commodity Product + service Only way to save brands? New currencies Can I pay you in whuffie?
  • 18. Photo: Eric Lafforgue (via Flickr)
  • 19. @vincente: @vfwebrelations call me. I’m in a car now. Consumer-to-consumer Brand interactions
  • 20. Paradox of choice Personal agents Photo: Unknown
  • 21. New medieval times Things weren’t so bad after all ... Extremely smart systems Datamining Personalisation Let’s get personal Vireality Where the virtual and reality meet. Social commodity Device commodity, internet commodity, social commodity Product + service Only way to save brands? New currencies Can I pay you in whuffie?
  • 22. not.
  • 23. Photo: larsz (via Flickr)
  • 24.
  • 25. Where is the nearest ATM? Augmented reality | SPRX for ING. Photo: Maarten Lens-Fitzgerald for SPRX
  • 26. New medieval times Things weren’t so bad after all ... Extremely smart systems Datamining Personalisation Let’s get personal Vireality Where the virtual and reality meet. Social commodity Device commodity, internet commodity, social commodity Product + service Only way to save brands? New currencies Can I pay you in whuffie?
  • 27. Device = commodity STEP 1: More phones than people Photo: Jaap O. (via Flickr)
  • 28. Super-easy connecting Hellomynameise.com Connection = commodity STEP 2: Connected everywhere, anytime Photo: rd01 (via Flickr)
  • 29. STEP 3: Social = commodity Your friends everywhere Photo: Filip Bunkens
  • 31. New medieval times Things weren’t so bad after all ... Extremely smart systems Datamining Personalisation Let’s get personal Vireality Where the virtual and reality meet. Social commodity Device commodity, internet commodity, social commodity Product + service Only way to save brands? New currencies Can I pay you in whuffie?
  • 32. iPhone/iPod + iTunes Music and apps as a service Photo: Tanais (via Flickr)
  • 33. New medieval times Things weren’t so bad after all ... Extremely smart systems Datamining Personalisation Let’s get personal Vireality Where the virtual and reality meet. Social commodity Device commodity, internet commodity, social commodity Product + service Only way to save brands? New currencies Can I pay you in whuffie?
  • 35. Different people, different prices Futureshop (Nissanoff) Photo: Marco Ophof (via Flickr)
  • 37. New medieval times Things weren’t so bad after all ... Extremely smart systems Datamining Personalisation Let’s get personal Vireality Where the virtual and reality meet. Social commodity Device commodity, internet commodity, social commodity Product + service Only way to save brands? New currencies Can I pay you in whuffie?

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