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“Life is way too 
short to be doing 
something that you 
really don’t care 
deeply about.” 
Remarkable ideas from JANE CHEN
This Readitfor.me Remarkable Business // Remarkable Life 
interview is with JANE CHEN. SHe’s the co-founder of Embrace, a 
social enterprise startup that aims to help 20 million premature 
and low birth-weight babies born every year. She’s a TED Fellow 
and she’s out to change the world.
? What are your top 
three pieces of advice 
for building a 
remarkable business
Know your 
why. 1
Be very clear about the value 
that you want to play in this 
world and think about how 
that aligns with your own 
values and purpose.
People ultimately don’t buy 
what you do, they buy why 
you do it. When you are clear 
about that why you are able to 
inspire others, attract the best 
talent, build loyal customers.
There’s going to be many 
moments when you want to 
give up, but when you are 
rooted in that purpose it will 
always serve to keep you 
going.
Trust your 
intuition. 2
As an entrepreneur you will 
never have all the answers. For 
people who are adequately 
driven you want to be able to 
get more and more data, but at 
some point you have to hone 
and trust your intuition.
When you are doing something 
very new you’re just never going 
to have all the information you 
need, so often times you need to 
just go with your gut and be 
very comfortable with that.
The key is to think about your 
decisions not as a final decision, but 
use the data that you have to run 
small experiments. Run as many 
experiments as you can, collect data 
along the way, and then use that 
data to decide what direction you 
need to go further in or what 
direction you need to pivot towards.
Teams are 
critical. 3
It is a matter of empowerment, of 
trust, and being okay with failure. 
Ultimately some people will fail, 
but failing early and failing often is 
good because you can learn from 
those mistakes and move on. It’s 
something we try to encourage and 
reward within the organization.
Letting go means realizing and 
accepting that not everything is 
going to go perfectly, that there are 
going to be failures within the 
organization, and trusting and 
empowering people to do their jobs.
? what are your top 
three pieces of advice 
for leading a 
remarkable life
1 do what you 
are passionate 
about.
Life is way too short to do 
something that you don’t care 
deeply about, whatever that is, 
and it is important to take the 
risk, and do something that you 
deeply care about and are 
excited about.
I think people are sometimes as 
excited about the process as 
opposed to the end result. I think 
to do something that you just 
don’t care deeply about, in some 
way or another, I think you will 
not be successful, you will not 
achieve the ultimate result as you 
will when you really believe in it.
focus on 
2 being happy.
There are studies that show that 
when a leader is in a good 
mood, the rest of the 
organization is much more 
positive, much more optimistic 
about reaching its goals, people 
are much more willing to help 
each other within the company.
Being deliberate and not feeling 
guilty is important. You’re running a 
marathon, not a sprint, and in my 
work, if we want to make an impact 
it’s going to be at least a 10 year 
journey, if not more.
see the beauty in 
3 everything you do.
Every time I see something 
beautiful, like a landscape, it 
would remind me of something 
beautiful that I get to see every 
day in my work, from all of the 
people that have come together 
to help this cause.
I think if everyone takes a look 
around them and appreciates 
that beauty in the world, then 
it will inspire them to change 
the world in their own ways.
Learn more about 
JANE CHEN: embraceglobal.org 
embraceinnovations.com 
twitter @janemariechen
readitfor.me 
1% personal 
development pledge 
Commit 1% of your working hours 
each month to personal & 
professional development. If you do, 
we will create a $1,000 scholarship 
to Readitfor.me for a grade or high 
school student.
Best-selling business books IN 12-minute animated videos

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Readitfor.me interview with Jane Chen

  • 1. “Life is way too short to be doing something that you really don’t care deeply about.” Remarkable ideas from JANE CHEN
  • 2. This Readitfor.me Remarkable Business // Remarkable Life interview is with JANE CHEN. SHe’s the co-founder of Embrace, a social enterprise startup that aims to help 20 million premature and low birth-weight babies born every year. She’s a TED Fellow and she’s out to change the world.
  • 3. ? What are your top three pieces of advice for building a remarkable business
  • 5. Be very clear about the value that you want to play in this world and think about how that aligns with your own values and purpose.
  • 6. People ultimately don’t buy what you do, they buy why you do it. When you are clear about that why you are able to inspire others, attract the best talent, build loyal customers.
  • 7. There’s going to be many moments when you want to give up, but when you are rooted in that purpose it will always serve to keep you going.
  • 9. As an entrepreneur you will never have all the answers. For people who are adequately driven you want to be able to get more and more data, but at some point you have to hone and trust your intuition.
  • 10. When you are doing something very new you’re just never going to have all the information you need, so often times you need to just go with your gut and be very comfortable with that.
  • 11. The key is to think about your decisions not as a final decision, but use the data that you have to run small experiments. Run as many experiments as you can, collect data along the way, and then use that data to decide what direction you need to go further in or what direction you need to pivot towards.
  • 13. It is a matter of empowerment, of trust, and being okay with failure. Ultimately some people will fail, but failing early and failing often is good because you can learn from those mistakes and move on. It’s something we try to encourage and reward within the organization.
  • 14. Letting go means realizing and accepting that not everything is going to go perfectly, that there are going to be failures within the organization, and trusting and empowering people to do their jobs.
  • 15. ? what are your top three pieces of advice for leading a remarkable life
  • 16. 1 do what you are passionate about.
  • 17. Life is way too short to do something that you don’t care deeply about, whatever that is, and it is important to take the risk, and do something that you deeply care about and are excited about.
  • 18. I think people are sometimes as excited about the process as opposed to the end result. I think to do something that you just don’t care deeply about, in some way or another, I think you will not be successful, you will not achieve the ultimate result as you will when you really believe in it.
  • 19. focus on 2 being happy.
  • 20. There are studies that show that when a leader is in a good mood, the rest of the organization is much more positive, much more optimistic about reaching its goals, people are much more willing to help each other within the company.
  • 21. Being deliberate and not feeling guilty is important. You’re running a marathon, not a sprint, and in my work, if we want to make an impact it’s going to be at least a 10 year journey, if not more.
  • 22. see the beauty in 3 everything you do.
  • 23. Every time I see something beautiful, like a landscape, it would remind me of something beautiful that I get to see every day in my work, from all of the people that have come together to help this cause.
  • 24. I think if everyone takes a look around them and appreciates that beauty in the world, then it will inspire them to change the world in their own ways.
  • 25. Learn more about JANE CHEN: embraceglobal.org embraceinnovations.com twitter @janemariechen
  • 26. readitfor.me 1% personal development pledge Commit 1% of your working hours each month to personal & professional development. If you do, we will create a $1,000 scholarship to Readitfor.me for a grade or high school student.
  • 27. Best-selling business books IN 12-minute animated videos