1. Future-proofing your digital
media business
April 24, 2012
@polarmobile

2. Today’s presenters
Kunal Gupta Michael Russo
CEO CTO
Polar Mobile Polar Mobile
@kunalfrompolar @mjrusso

3. Goals of this webinar
1 | Framework for the mobile media business
2 | Mobile adoption updates
3 | Native, Web, Hybrid
4 | Content consumption in social networks
5 | Content is perishable
6 | Future-proof checklist

4. Mobile media framework

5. Screens, screens everywhere

6. For the first time, app beats browser

7. Mobile soon to be the first screen

8. Digital devices influence online traffic
8.2
6.8
6.2

9. Disparity: Install base vs time spent

10. The spectrum of mobile apps

11. Social networks’ place in digital distribution

12. Case study: The Guardian Facebook app
Key Stats:
- 8m downloads
- 4 months old
- 4m monthly active users
- Half of readers under 25
- International Readership

13. Content is perishable

14. Future-proof checklist
Work with platforms that abstract unnecessarily complicated
components of your digital media business.
Build your API and RSS as strengths to simplify media
distribution.
Remember “screens” means more than phone and tablet.
Recognize the types and value of different sizes and contexts of
content.
Do your homework. Not every great technology is a great
business.

15. Contact
facebook.com/polarmobile
linked.in/u0p6dn
@polarmobile
info@polarmobile.com
blog.polarmobile.com
slideshare.net/polarmobile
www.polarmobile.com