2. With more than 72 million users, i.e. 62% of the adult population,
Russia has become the largest online base in Europe. Growing
by 30% per year the Russian eCommerce is extremely dynamic
but remains challenging.
About 15 million Russians purchased in foreign e-shops in
2014. Cross-border online trade increased by 75% with most of
the growth coming from China, while Western retailers struggle.
The leading online players are the ones that managed to adapt
to local preferences, namely: local payment methods, language
and currency, local tone of voice in marketing, local customer
service, and easy delivery.
Figure 1: Services localized in Russia by Next Solutions
Understanding the current needs of international brands to
develop Russian eCommerce with a limited risk, Next Solutions
has launched a new localized cross-border service.
This solution based on a unique SAP / Hybris IT platform offers
a low risk step toward eCommerce localization. While getting
compliant with the new personal data legislation, brands
have an opportunity to improve customer experience and
dramatically increase sales in Russia.
www.next-sol.ru

3. 1. IMPROVING CUSTOMER EXPERIENCE
Local Customer Care
Russians are used to receive calls to confirm their internet
orders or at least to have a local number to call themselves and
thereby local contact center being very important to build trust
with your customers.
Content & Design
Only 5 to 10% of the Russian population is comfortable with
browsing on a site in a foreign language. To optimize both
customer experience and conversion a site has to be in
Russian and fit in the best local practice. Our internal design
and content teams make sure that a site provides the superior
online experience that your customers need and deserve.
Clarity of the offer
Purchasing on a foreign site can create uncomfortable
uncertainty. With Next Solutions, the offer is clear, prices are in
Rubles, and the whole delivery & customs process is taken care
of from the Brand warehouse to the customer’s door.
Payment systems
More than 80% of the Russian eCommerce is still based
on Cash upon Delivery. However, for cross-border trade, we
strongly recommend proposing only online pre-payment
through bank cards, Paypal, and local payment methods, such
as Yandex Money or popular and easy to use payments from
Qiwi terminals.
WHY LOCALIZING?
2. EFFICIENCY OF MARKETING
Using the right tools, such as search engines, social media,
affiliate platforms, and retargeting, adapting the strategy to
local culture and using the right tone of voice are the three key
success factors to digital efficiency.
Next Solutions first develops the marketing strategy with our
New Clients and follows implementing and managing it on a
daily basis.
3. LEGISLATION
Starting from September 2015, personal data of the Russian
citizens have to be hosted on a server physically located on
the Russian territory. Companies that ignore the new law are
subject to high administrative fines and risk their website to
be blocked. Next Solution’s infrastructure complies with the
legislation and our legal team makes sure that our Clients
always benefit from the right information to manage their local
business.
www.next-sol.ru
Figure 2: Top eCommerce segments (by turnover, in billion, 2014)

4. A UNIQUE TECHNOLOGY IN RUSSIA
Next Solutions has developed a unique IT infrastructure
based on high-end front-end solution SAP Hybris that is fully
integrated with SAP ERP and SAP CRM.
INTERNAL CAPABILITIES
At Next Solutions, the most important resources for your
business are internal. Our customer care, content, design, and
marketing teams are in-house and are trained by the brand
representatives to have a high knowledge of the products we sell
for you.
MARKET EXPERTISE
Next Solutions has been founded by a team of experienced
professionals, experts in retail, eCommerce, logistics, and
marketing. Thus, our Clients benefit from both our local
expertise and our regular market studies.
WHY NEXT SOLUTIONS?
INTERNAL DIGITAL AGENCY
Russia has its specific search engines, social networks, affiliate
programs, and cultural norms. Therefore, Next Solutions has
built an internal digital team to answer to our clients’ most
demanding performances.
CONTROL
With Next Solutions, Brands keep the full control over their
eCommerce and of each touch point with end-customers:
prices, promotions, visuals, contact center scripts, and emails.
THE EASIEST WAY TO ENTER THE MARKET
Choosing Next Solutions is a guarantee of optimum time to
market.Depending on the complexity of the project, the average
time to launch an e-Shop is 6 months. Besides, outsourcing to
Next Solutions is not only faster but also much cheaper to start
eCommerce in such a complex country like Russia.
Bolshoy Savvinsky per.,12, bld.8, Moscow, Russia, 119435
+7 (499) 685-19-91
www.next-sol.ru
www.next-sol.ru