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Emine	
  Arikan,	
  Haenah	
  Chun,	
  Sirin	
  Sungkobol,	
  Chinaedu	
  Maduagwu,	
  Belen	
  Reinoso	
  	
  
Do	
  you	
  like	
  dining	
  out?	
  
New York City	
  
What	
  about	
  a@er	
  this?	
  
New York City is food lovers’ popular destination with
8.4 million residents and 52 million visitors!
 Everyday,	
  
	
  More	
  than	
  38,000	
  TONS	
  of	
  TRASH	
  commingled	
  with	
  food	
  	
  
	
  	
  	
  	
  	
  	
  waste	
  is	
  generated	
  in	
  NYC	
  creaKng	
  4500	
  metric	
  tons	
  of	
  	
  	
  	
  
	
  	
  	
  	
  	
  	
  greenhouse	
  gas.	
  	
  	
  
But,	
  where	
  does	
  it	
  all	
  go?	
  
85%	
  of	
  them	
  ends	
  in	
  a	
  LANDFILL	
  
Less	
  than	
  15%	
  of	
  it	
  
is	
  recycled.	
  (glass,	
  plasKc,	
  metal,	
  etc.)	
  
FOOD	
  WASTE?	
  almost	
  NONE	
  
 
CreaKng	
  Environmental	
  Problems	
  
	
  	
  
-­‐	
  EmiYng	
  Methane	
  
-­‐	
  ContaminaKng	
  land	
  and	
  water	
  
-­‐	
  CreaKng	
  bad	
  odor	
  
	
  
Causing	
  Everyday	
  Pain	
  
	
  
-­‐	
  for	
  the	
  people	
  working	
  to	
  handle	
  	
  
mountains	
  of	
  food	
  waste	
  mixed	
  waste	
  
	
  
	
  
WASTE	
  =	
  FOOD	
  
WE	
  
can	
  be	
  a	
  part	
  of	
  a	
  SOLUTION	
  
but	
  
FROM	
  WHERE?	
  and	
  HOW?	
  
?	
  
MORE	
  THAN	
  70%	
  of	
  TRASH	
  
goes	
  into	
  the	
  landfills	
  
	
  
Most	
  of	
  commingled	
  trash	
  is	
  exported	
  to	
  other	
  states	
  	
  
cosKng	
  NYC	
  $336	
  million	
  to	
  deposit	
  their	
  waste	
  in	
  Ohio,	
  	
  
Pennsylvania,	
  and	
  South	
  Carolina	
  landfills.	
  
	
  
NYC	
  Government	
  set	
  an	
  ambiKous	
  goal	
  for	
  
reducing	
  its	
  Carbon	
  Footprint.	
  
	
  
NYC	
  Government	
  seeks	
  to	
  find	
  ways	
  to	
  
reduce	
  and	
  recycle	
  wastes.	
  
	
  
Public	
  awareness	
  of	
  environmental	
  
problems	
  and	
  climate	
  change	
  is	
  increase.	
  
-­‐	
  Growing	
  public	
  awareness,	
  	
  
	
  	
  new	
  ways	
  to	
  separate	
  &	
  recycle	
  food	
  waste	
  
	
  	
  strongly	
  supported	
  by	
  government’s	
  DSNY.	
  	
  
-­‐	
  Encouragement	
  for	
  compost,	
  	
  
	
  	
  uKlizaKon	
  of	
  farmers	
  markets	
  as	
  food	
  waste	
  	
  
	
  	
  drop-­‐off	
  point	
  
-­‐	
  City’s	
  “Organics	
  CollecKon	
  Pilot	
  Program”	
  	
  
	
  
ResidenKal	
  
Sector	
  
ResidenKal	
  
Sector	
  
But	
  
-­‐	
  Growing	
  public	
  awareness,	
  	
  
	
  	
  new	
  ways	
  to	
  separate	
  &	
  recycle	
  food	
  waste	
  
	
  	
  strongly	
  supported	
  by	
  government’s	
  DSNY.	
  	
  
-­‐	
  Encouragement	
  for	
  compost,	
  	
  
	
  	
  uKlizaKon	
  of	
  farmers	
  markets	
  as	
  food	
  waste	
  	
  
	
  	
  drop-­‐off	
  point	
  
-­‐	
  City’s	
  “Organics	
  CollecKon	
  Pilot	
  Program”	
  	
  
	
  
ResidenKal	
  
Sector	
  
Mayor’s	
  strong	
  iniKaKve	
  to	
  	
  
push	
  the	
  industry	
  to	
  separate	
  	
  
food	
  waste,	
  
	
  
BUT	
  the	
  change	
  is	
  slow	
  
Commercial	
  
Sector	
  
But	
  
-­‐	
  Growing	
  public	
  awareness,	
  	
  
	
  	
  new	
  ways	
  to	
  separate	
  &	
  recycle	
  food	
  waste	
  
	
  	
  strongly	
  supported	
  by	
  government’s	
  DSNY.	
  	
  
-­‐	
  Encouragement	
  for	
  compost,	
  	
  
	
  	
  uKlizaKon	
  of	
  farmers	
  markets	
  as	
  food	
  waste	
  	
  
	
  	
  drop-­‐off	
  point	
  
-­‐	
  City’s	
  “Organics	
  CollecKon	
  Pilot	
  Program”	
  	
  
	
  
WHY?	
  
According	
  to	
  NYC	
  government,	
  
About	
  70%	
  of	
  commercial	
  food	
  
waste	
  comes	
  from	
  RESTAURANTS.	
  
NYC	
  RESTAURANTS	
  
WHAT’s	
  happening	
  in	
  	
  
estaurants?	
  R	
  
Current	
  system	
  of	
  food	
  waste	
  management	
  
It’s	
  DISCONNECTED	
  
RESTAURANTS	
  
Interviews	
  
Site	
  visits	
  
Desk	
  research	
  
A	
  very	
  small	
  porKon	
  of	
  them	
  	
  
tried	
  alternaKve	
  ways	
  to	
  refuse	
  	
  
their	
  food	
  waste.	
  	
  
-­‐	
  Backyard	
  composKng	
  
-­‐	
  Use	
  of	
  food	
  waste	
  processors/	
  	
  
	
  	
  dehydrators	
  
-­‐	
  Store	
  food	
  waste	
  in	
  refrigerators	
  	
  
	
  	
  unKl	
  it’s	
  collected	
  	
  
HOWEVER,	
  
Most	
  of	
  the	
  Restaurants	
  find	
  it	
  	
  
hard	
  to	
  separately	
  manage	
  	
  
food	
  waste.	
  
	
  
Food	
  waste	
  separaKon	
  is	
  currently:	
  
-­‐	
  Not	
  restaurants’	
  priority	
  
-­‐	
  More	
  expensive	
  
-­‐	
  CreaKng	
  inconvenience	
  to	
  handle	
  
-­‐	
  Increasing	
  staff’s	
  workload	
  	
  
-­‐	
  Raising	
  sanitaKon	
  issue	
  due	
  to	
  	
  
	
  	
  less	
  frequent	
  collecKon,	
  	
  
	
  	
  emiYng	
  odor	
  
FOOD	
  WASTE	
  COLLECTING	
  CARTERS	
  
Interviews	
  
ObservaKon	
  
Desk	
  research	
  
CARTERS	
  with	
  NO	
  FOOD	
  WASTE	
  ONLY	
  
collecKon	
  service	
  
	
  
CARTERS	
  with	
  NO	
  FOOD	
  WASTE	
  ONLY	
  
collecKon	
  service	
  
	
  
-­‐	
  	
  Paid	
  according	
  to	
  the	
  volume/weight	
  of	
  trash:	
  	
  
	
  	
  	
  LACK	
  the	
  REASON	
  to	
  DECREASE	
  TRASH	
  
	
  
-­‐	
  	
  Everything	
  commingled	
  in	
  one	
  trash	
  bin	
  and	
  truck	
  
CARTERS	
  with	
  NO	
  FOOD	
  WASTE	
  ONLY	
  
collecKon	
  service	
  
	
  
-­‐	
  	
  Travel	
  great	
  distance	
  to	
  landfills	
  in	
  other	
  states,	
  	
  
	
  	
  	
  	
  CreaKng	
  bigger	
  carbon	
  footprint	
  
	
  
-­‐  Food	
  waste	
  contaminaKng	
  other	
  trash	
  mixed	
  with	
  it	
  
-­‐  Collected	
  trash:	
  heavy	
  &	
  smelly	
  
-­‐	
  	
  	
  CollecKon	
  workers’	
  unpleasant	
  working	
  condiKon	
  
CARTERS	
  with	
  FOOD	
  WASTE	
  ONLY	
  	
  
collecKon	
  service	
  
CARTERS	
  with	
  FOOD	
  WASTE	
  ONLY	
  	
  
collecKon	
  service	
  
	
  
-­‐	
  EVEN	
  THEM,	
  lack	
  totally	
  separated	
  food	
  waste	
  	
  
	
  	
  collecKon	
  process	
  
	
  
-­‐	
  Paid	
  according	
  to	
  the	
  volume/weight	
  of	
  trash:	
  	
  
	
  	
  LACK	
  the	
  REASON	
  to	
  DECREASE	
  TRASH	
  
CARTERS	
  with	
  FOOD	
  WASTE	
  ONLY	
  	
  
collecKon	
  service	
  
	
  
-­‐	
  Their	
  claims	
  for	
  separaKng	
  food	
  waste	
  DOES	
  NOT	
  	
  
	
  	
  always	
  match	
  reality	
  
	
  
-­‐	
  Water-­‐containing	
  food	
  waste	
  creates	
  a	
  burden;	
  	
  
	
  	
  heavy	
  &	
  smelly	
  
	
  
-­‐	
  Wet	
  condiKon	
  of	
  collected	
  food	
  waste	
  shortens	
  	
  
	
  	
  the	
  lifespan	
  of	
  their	
  trucks	
  
 
•  NYC’s	
  commingled	
  trash	
  ends	
  up	
  in	
  other	
  states’	
  landfill.	
  
•  The	
  long	
  distance	
  creates	
  carbon	
  footprint.	
  
•  The	
  second	
  largest	
  source	
  of	
  Methane	
  emissions	
  in	
  the	
  U.S.	
  
•  Methane	
  is	
  largely	
  due	
  to	
  the	
  decomposiKon	
  of	
  organic	
  materials	
  
•  Mixed	
  trash	
  emits	
  odor	
  and	
  makes	
  working	
  condiKon	
  inhospitable.	
  	
  	
  
Landfill	
  
WE	
  
	
  
	
  
	
  
	
  
	
  
would	
  like	
  to	
  	
  
[REDESIGN]	
  
this	
  cycle,	
  using	
  exisKng	
  enabling	
  technology	
  
Which	
  addresses	
  
	
  
•  Users	
  pain	
  of	
  inconvenience	
  and	
  increased	
  workload	
  
•  Higher	
  cost	
  to	
  separate	
  food	
  scraps	
  
•  Problems	
  of	
  sanitaKon	
  and	
  odor	
  
(+)	
  External	
  factors	
  discouraging	
  food	
  waste	
  separaKon	
  
Intended	
  Target	
  Audience	
  
NYC	
  RESTAURANTS	
  
CreaKng	
  larger	
  amount	
  of	
  	
  food	
  waste	
  	
  
NYC	
  RESTAURANTS	
  
NYC	
  Food	
  Industry	
  
Needs/Requirements	
  
	
  
•  Easy-­‐to-­‐manage/separate	
  food	
  waste	
  
•  Not	
  expensive	
  
•  Clean	
  &	
  Sanitary	
  
	
  
	
  
(+)	
  	
  CreaKng	
  	
  Less	
  carbon	
  footprint	
  
	
  &	
  ensuring	
  it’s	
  recycled	
  and	
  reused.	
  
[SERVICE]:	
  VITA	
  WASTE	
  MANAGEMENT	
  
[PRODUCT]:	
  WASTE+	
  
CONCEPT	
  
Offers	
  Waste+	
  integrated	
  food	
  waste	
  management	
  system	
  for	
  NYC	
  restaurants	
  
Is	
  a	
  food	
  waste	
  treaKng	
  product	
  that	
  reduces	
  the	
  volume	
  and	
  weight	
  of	
  the	
  
food	
  waste	
  by	
  dehydraKng	
  and	
  shredding	
  the	
  food	
  scraps.	
  
Create	
  a	
  connecKon	
  &	
  Close	
  the	
  loop	
  	
  
Create	
  a	
  connecKon	
  	
  
&	
  Close	
  the	
  loop	
  	
  
Let’s	
  	
  
Make	
  
a	
  cycle	
  
 	
  
VITA	
  Waste	
  Management	
  ApplicaKon	
  
	
  
There	
  are	
  two	
  interfaces	
  
1.	
  Customer	
  log-­‐in	
  interface	
  
2.	
  Non-­‐customer	
  interface	
  
What	
  can	
  customers	
  do	
  with	
  VITA	
  Waste	
  Management	
  App?	
  
	
  
•  Pay	
  bills	
  and	
  view	
  statements	
  
•  Track	
  the	
  trucks	
  
•  Request	
  pick-­‐ups	
  
•  Get	
  help	
  about	
  WASTE+	
  
•  Report	
  a	
  problem	
  
•  Request	
  a	
  sKcker	
  
•  Recommend	
  it	
  to	
  a	
  friend	
  
•  Contact	
  VITA	
  
Introducing
VITA	
  
-­‐-­‐-­‐	
  
For New Customer
VITA	
  
-­‐-­‐-­‐	
  
Pay your bill and
check statement
+Pay your bill online
+Check for statement
Track the truck
around your area
+Track pickup truck
near your area
+ shows the truck route
+ pick up request feature
for extra request
Help & Support
+Report a problem
+Request a sticker
(one sheet)
+Request an audit
+Recommend it to a friend
+Contact us
Waste+
+How to use waste+
+Troubleshooting
Value	
  ProposiKon	
  
	
  
SAVE	
  MONEY	
   SAVE	
  TIME	
   SAVE	
  THE	
  	
  
PLANET	
  
CompeKKve	
  Advantage	
  
Vita	
  is	
  the	
  only	
  food	
  waste	
  management	
  company	
  that	
  
uses	
  a	
  food	
  waste	
  treaKng	
  product	
  in	
  its	
  system	
  
	
  
Vita	
  is	
  the	
  only	
  waste	
  management	
  company	
  that	
  	
  
focuses	
  on	
  food	
  waste	
  100%	
  	
  
	
  
Financial	
  Plan	
  &	
  ProjecKon	
  	
  
Financial	
  Plan	
  &	
  ProjecKon	
  	
  
 
	
  
	
  
	
  
	
  
•  Underserved	
  restaurant	
  needs	
  for	
  food	
  waste	
  separaKon	
  is	
  on	
  the	
  rise.	
  
•  PoliKcal	
  climate	
  opens	
  more	
  opportunity	
  for	
  recycling	
  business.	
  
•  The	
  unique	
  model	
  of	
  VITA	
  Waste	
  Management	
  have	
  a	
  good	
  chance	
  to	
  set	
  
an	
  industry	
  standard.	
  
Future	
  Opportunity	
  
With	
  VITA	
  Waste	
  Management	
  
We	
  can	
  fulfill	
  customers	
  needs	
  
&	
  
Create	
  healthy	
  and	
  more	
  sustainable	
  food	
  cycle.	
  
WE	
  CAN	
  
Fully	
  enjoy	
  
&	
  
Celebrate	
  our	
  food	
  

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Vita Waste Management

  • 1. Emine  Arikan,  Haenah  Chun,  Sirin  Sungkobol,  Chinaedu  Maduagwu,  Belen  Reinoso    
  • 2.
  • 3. Do  you  like  dining  out?  
  • 5. What  about  a@er  this?  
  • 6. New York City is food lovers’ popular destination with 8.4 million residents and 52 million visitors!
  • 7.  Everyday,    More  than  38,000  TONS  of  TRASH  commingled  with  food                waste  is  generated  in  NYC  creaKng  4500  metric  tons  of                    greenhouse  gas.      
  • 8. But,  where  does  it  all  go?  
  • 9. 85%  of  them  ends  in  a  LANDFILL  
  • 10. Less  than  15%  of  it   is  recycled.  (glass,  plasKc,  metal,  etc.)  
  • 12.   CreaKng  Environmental  Problems       -­‐  EmiYng  Methane   -­‐  ContaminaKng  land  and  water   -­‐  CreaKng  bad  odor    
  • 13. Causing  Everyday  Pain     -­‐  for  the  people  working  to  handle     mountains  of  food  waste  mixed  waste      
  • 15.
  • 16. WE   can  be  a  part  of  a  SOLUTION  
  • 17. but   FROM  WHERE?  and  HOW?   ?  
  • 18. MORE  THAN  70%  of  TRASH   goes  into  the  landfills     Most  of  commingled  trash  is  exported  to  other  states     cosKng  NYC  $336  million  to  deposit  their  waste  in  Ohio,     Pennsylvania,  and  South  Carolina  landfills.    
  • 19. NYC  Government  set  an  ambiKous  goal  for   reducing  its  Carbon  Footprint.     NYC  Government  seeks  to  find  ways  to   reduce  and  recycle  wastes.     Public  awareness  of  environmental   problems  and  climate  change  is  increase.  
  • 20. -­‐  Growing  public  awareness,        new  ways  to  separate  &  recycle  food  waste      strongly  supported  by  government’s  DSNY.     -­‐  Encouragement  for  compost,        uKlizaKon  of  farmers  markets  as  food  waste        drop-­‐off  point   -­‐  City’s  “Organics  CollecKon  Pilot  Program”       ResidenKal   Sector  
  • 21. ResidenKal   Sector   But   -­‐  Growing  public  awareness,        new  ways  to  separate  &  recycle  food  waste      strongly  supported  by  government’s  DSNY.     -­‐  Encouragement  for  compost,        uKlizaKon  of  farmers  markets  as  food  waste        drop-­‐off  point   -­‐  City’s  “Organics  CollecKon  Pilot  Program”      
  • 22. ResidenKal   Sector   Mayor’s  strong  iniKaKve  to     push  the  industry  to  separate     food  waste,     BUT  the  change  is  slow   Commercial   Sector   But   -­‐  Growing  public  awareness,        new  ways  to  separate  &  recycle  food  waste      strongly  supported  by  government’s  DSNY.     -­‐  Encouragement  for  compost,        uKlizaKon  of  farmers  markets  as  food  waste        drop-­‐off  point   -­‐  City’s  “Organics  CollecKon  Pilot  Program”      
  • 23. WHY?   According  to  NYC  government,   About  70%  of  commercial  food   waste  comes  from  RESTAURANTS.  
  • 25. WHAT’s  happening  in     estaurants?  R  
  • 26. Current  system  of  food  waste  management   It’s  DISCONNECTED  
  • 27. RESTAURANTS   Interviews   Site  visits   Desk  research  
  • 28. A  very  small  porKon  of  them     tried  alternaKve  ways  to  refuse     their  food  waste.     -­‐  Backyard  composKng   -­‐  Use  of  food  waste  processors/        dehydrators   -­‐  Store  food  waste  in  refrigerators        unKl  it’s  collected    
  • 29. HOWEVER,   Most  of  the  Restaurants  find  it     hard  to  separately  manage     food  waste.     Food  waste  separaKon  is  currently:   -­‐  Not  restaurants’  priority   -­‐  More  expensive   -­‐  CreaKng  inconvenience  to  handle   -­‐  Increasing  staff’s  workload     -­‐  Raising  sanitaKon  issue  due  to        less  frequent  collecKon,        emiYng  odor  
  • 30. FOOD  WASTE  COLLECTING  CARTERS   Interviews   ObservaKon   Desk  research  
  • 31. CARTERS  with  NO  FOOD  WASTE  ONLY   collecKon  service    
  • 32. CARTERS  with  NO  FOOD  WASTE  ONLY   collecKon  service     -­‐    Paid  according  to  the  volume/weight  of  trash:          LACK  the  REASON  to  DECREASE  TRASH     -­‐    Everything  commingled  in  one  trash  bin  and  truck  
  • 33. CARTERS  with  NO  FOOD  WASTE  ONLY   collecKon  service     -­‐    Travel  great  distance  to  landfills  in  other  states,            CreaKng  bigger  carbon  footprint     -­‐  Food  waste  contaminaKng  other  trash  mixed  with  it   -­‐  Collected  trash:  heavy  &  smelly   -­‐      CollecKon  workers’  unpleasant  working  condiKon  
  • 34. CARTERS  with  FOOD  WASTE  ONLY     collecKon  service  
  • 35. CARTERS  with  FOOD  WASTE  ONLY     collecKon  service     -­‐  EVEN  THEM,  lack  totally  separated  food  waste        collecKon  process     -­‐  Paid  according  to  the  volume/weight  of  trash:        LACK  the  REASON  to  DECREASE  TRASH  
  • 36. CARTERS  with  FOOD  WASTE  ONLY     collecKon  service     -­‐  Their  claims  for  separaKng  food  waste  DOES  NOT        always  match  reality     -­‐  Water-­‐containing  food  waste  creates  a  burden;        heavy  &  smelly     -­‐  Wet  condiKon  of  collected  food  waste  shortens        the  lifespan  of  their  trucks  
  • 37.   •  NYC’s  commingled  trash  ends  up  in  other  states’  landfill.   •  The  long  distance  creates  carbon  footprint.   •  The  second  largest  source  of  Methane  emissions  in  the  U.S.   •  Methane  is  largely  due  to  the  decomposiKon  of  organic  materials   •  Mixed  trash  emits  odor  and  makes  working  condiKon  inhospitable.       Landfill  
  • 38. WE             would  like  to     [REDESIGN]   this  cycle,  using  exisKng  enabling  technology  
  • 39. Which  addresses     •  Users  pain  of  inconvenience  and  increased  workload   •  Higher  cost  to  separate  food  scraps   •  Problems  of  sanitaKon  and  odor   (+)  External  factors  discouraging  food  waste  separaKon  
  • 40. Intended  Target  Audience   NYC  RESTAURANTS   CreaKng  larger  amount  of    food  waste     NYC  RESTAURANTS   NYC  Food  Industry  
  • 41. Needs/Requirements     •  Easy-­‐to-­‐manage/separate  food  waste   •  Not  expensive   •  Clean  &  Sanitary       (+)    CreaKng    Less  carbon  footprint    &  ensuring  it’s  recycled  and  reused.  
  • 42. [SERVICE]:  VITA  WASTE  MANAGEMENT   [PRODUCT]:  WASTE+   CONCEPT   Offers  Waste+  integrated  food  waste  management  system  for  NYC  restaurants   Is  a  food  waste  treaKng  product  that  reduces  the  volume  and  weight  of  the   food  waste  by  dehydraKng  and  shredding  the  food  scraps.  
  • 43. Create  a  connecKon  &  Close  the  loop     Create  a  connecKon     &  Close  the  loop     Let’s     Make   a  cycle  
  • 44.    
  • 45.
  • 46.
  • 47. VITA  Waste  Management  ApplicaKon     There  are  two  interfaces   1.  Customer  log-­‐in  interface   2.  Non-­‐customer  interface  
  • 48. What  can  customers  do  with  VITA  Waste  Management  App?     •  Pay  bills  and  view  statements   •  Track  the  trucks   •  Request  pick-­‐ups   •  Get  help  about  WASTE+   •  Report  a  problem   •  Request  a  sKcker   •  Recommend  it  to  a  friend   •  Contact  VITA  
  • 51. VITA   -­‐-­‐-­‐   Pay your bill and check statement +Pay your bill online +Check for statement
  • 52. Track the truck around your area +Track pickup truck near your area + shows the truck route + pick up request feature for extra request
  • 53. Help & Support +Report a problem +Request a sticker (one sheet) +Request an audit +Recommend it to a friend +Contact us
  • 54. Waste+ +How to use waste+ +Troubleshooting
  • 55.
  • 56. Value  ProposiKon     SAVE  MONEY   SAVE  TIME   SAVE  THE     PLANET  
  • 57. CompeKKve  Advantage   Vita  is  the  only  food  waste  management  company  that   uses  a  food  waste  treaKng  product  in  its  system     Vita  is  the  only  waste  management  company  that     focuses  on  food  waste  100%      
  • 58. Financial  Plan  &  ProjecKon    
  • 59. Financial  Plan  &  ProjecKon    
  • 60.           •  Underserved  restaurant  needs  for  food  waste  separaKon  is  on  the  rise.   •  PoliKcal  climate  opens  more  opportunity  for  recycling  business.   •  The  unique  model  of  VITA  Waste  Management  have  a  good  chance  to  set   an  industry  standard.   Future  Opportunity  
  • 61. With  VITA  Waste  Management  
  • 62. We  can  fulfill  customers  needs   &   Create  healthy  and  more  sustainable  food  cycle.  
  • 63.
  • 64. WE  CAN   Fully  enjoy   &   Celebrate  our  food