18. MORE
THAN
70%
of
TRASH
goes
into
the
landfills
Most
of
commingled
trash
is
exported
to
other
states
cosKng
NYC
$336
million
to
deposit
their
waste
in
Ohio,
Pennsylvania,
and
South
Carolina
landfills.
19. NYC
Government
set
an
ambiKous
goal
for
reducing
its
Carbon
Footprint.
NYC
Government
seeks
to
find
ways
to
reduce
and
recycle
wastes.
Public
awareness
of
environmental
problems
and
climate
change
is
increase.
20. -‐
Growing
public
awareness,
new
ways
to
separate
&
recycle
food
waste
strongly
supported
by
government’s
DSNY.
-‐
Encouragement
for
compost,
uKlizaKon
of
farmers
markets
as
food
waste
drop-‐off
point
-‐
City’s
“Organics
CollecKon
Pilot
Program”
ResidenKal
Sector
21. ResidenKal
Sector
But
-‐
Growing
public
awareness,
new
ways
to
separate
&
recycle
food
waste
strongly
supported
by
government’s
DSNY.
-‐
Encouragement
for
compost,
uKlizaKon
of
farmers
markets
as
food
waste
drop-‐off
point
-‐
City’s
“Organics
CollecKon
Pilot
Program”
22. ResidenKal
Sector
Mayor’s
strong
iniKaKve
to
push
the
industry
to
separate
food
waste,
BUT
the
change
is
slow
Commercial
Sector
But
-‐
Growing
public
awareness,
new
ways
to
separate
&
recycle
food
waste
strongly
supported
by
government’s
DSNY.
-‐
Encouragement
for
compost,
uKlizaKon
of
farmers
markets
as
food
waste
drop-‐off
point
-‐
City’s
“Organics
CollecKon
Pilot
Program”
23. WHY?
According
to
NYC
government,
About
70%
of
commercial
food
waste
comes
from
RESTAURANTS.
28. A
very
small
porKon
of
them
tried
alternaKve
ways
to
refuse
their
food
waste.
-‐
Backyard
composKng
-‐
Use
of
food
waste
processors/
dehydrators
-‐
Store
food
waste
in
refrigerators
unKl
it’s
collected
29. HOWEVER,
Most
of
the
Restaurants
find
it
hard
to
separately
manage
food
waste.
Food
waste
separaKon
is
currently:
-‐
Not
restaurants’
priority
-‐
More
expensive
-‐
CreaKng
inconvenience
to
handle
-‐
Increasing
staff’s
workload
-‐
Raising
sanitaKon
issue
due
to
less
frequent
collecKon,
emiYng
odor
32. CARTERS
with
NO
FOOD
WASTE
ONLY
collecKon
service
-‐
Paid
according
to
the
volume/weight
of
trash:
LACK
the
REASON
to
DECREASE
TRASH
-‐
Everything
commingled
in
one
trash
bin
and
truck
33. CARTERS
with
NO
FOOD
WASTE
ONLY
collecKon
service
-‐
Travel
great
distance
to
landfills
in
other
states,
CreaKng
bigger
carbon
footprint
-‐ Food
waste
contaminaKng
other
trash
mixed
with
it
-‐ Collected
trash:
heavy
&
smelly
-‐
CollecKon
workers’
unpleasant
working
condiKon
35. CARTERS
with
FOOD
WASTE
ONLY
collecKon
service
-‐
EVEN
THEM,
lack
totally
separated
food
waste
collecKon
process
-‐
Paid
according
to
the
volume/weight
of
trash:
LACK
the
REASON
to
DECREASE
TRASH
36. CARTERS
with
FOOD
WASTE
ONLY
collecKon
service
-‐
Their
claims
for
separaKng
food
waste
DOES
NOT
always
match
reality
-‐
Water-‐containing
food
waste
creates
a
burden;
heavy
&
smelly
-‐
Wet
condiKon
of
collected
food
waste
shortens
the
lifespan
of
their
trucks
37.
• NYC’s
commingled
trash
ends
up
in
other
states’
landfill.
• The
long
distance
creates
carbon
footprint.
• The
second
largest
source
of
Methane
emissions
in
the
U.S.
• Methane
is
largely
due
to
the
decomposiKon
of
organic
materials
• Mixed
trash
emits
odor
and
makes
working
condiKon
inhospitable.
Landfill
38. WE
would
like
to
[REDESIGN]
this
cycle,
using
exisKng
enabling
technology
39. Which
addresses
• Users
pain
of
inconvenience
and
increased
workload
• Higher
cost
to
separate
food
scraps
• Problems
of
sanitaKon
and
odor
(+)
External
factors
discouraging
food
waste
separaKon
40. Intended
Target
Audience
NYC
RESTAURANTS
CreaKng
larger
amount
of
food
waste
NYC
RESTAURANTS
NYC
Food
Industry
41. Needs/Requirements
• Easy-‐to-‐manage/separate
food
waste
• Not
expensive
• Clean
&
Sanitary
(+)
CreaKng
Less
carbon
footprint
&
ensuring
it’s
recycled
and
reused.
42. [SERVICE]:
VITA
WASTE
MANAGEMENT
[PRODUCT]:
WASTE+
CONCEPT
Offers
Waste+
integrated
food
waste
management
system
for
NYC
restaurants
Is
a
food
waste
treaKng
product
that
reduces
the
volume
and
weight
of
the
food
waste
by
dehydraKng
and
shredding
the
food
scraps.
43. Create
a
connecKon
&
Close
the
loop
Create
a
connecKon
&
Close
the
loop
Let’s
Make
a
cycle
44.
45.
46.
47. VITA
Waste
Management
ApplicaKon
There
are
two
interfaces
1.
Customer
log-‐in
interface
2.
Non-‐customer
interface
48. What
can
customers
do
with
VITA
Waste
Management
App?
• Pay
bills
and
view
statements
• Track
the
trucks
• Request
pick-‐ups
• Get
help
about
WASTE+
• Report
a
problem
• Request
a
sKcker
• Recommend
it
to
a
friend
• Contact
VITA
57. CompeKKve
Advantage
Vita
is
the
only
food
waste
management
company
that
uses
a
food
waste
treaKng
product
in
its
system
Vita
is
the
only
waste
management
company
that
focuses
on
food
waste
100%
60.
• Underserved
restaurant
needs
for
food
waste
separaKon
is
on
the
rise.
• PoliKcal
climate
opens
more
opportunity
for
recycling
business.
• The
unique
model
of
VITA
Waste
Management
have
a
good
chance
to
set
an
industry
standard.
Future
Opportunity