Social Megatrends that influenced SMRC's pursuit of the "Great White Whale" - the value everyone has known would someday come from someone leveraging the real value of social media - where others that have sought this illusive 'dream' have crashed and burned.

1. Social Market Research for
Charity (SMRC)
changing the social web for good
Mega Trends
2012

2. Mega Trends
• Rise of Social Media
• Proliferation of Charities
• Rise of Corporate Social Responsibility (CSR)
• Death of Broadcast media
• Monetization of Social Media
• Gamification & Behavioral Economics
• Explosion of Social Media Investment

3. Rise of Social Media
Over 3 Billion registered social
media user accounts worldwide.
~1 Billion unique visitors
-Comscore.com report, Aug. 2010
Global time spent on social networking
sites increased 82% from 2009 to 2010
-Nielson wire
3 out of 4 regular internet users
In March 2010, Facebook maintain at least one social
surpassed Google as the most network account
visited website in the U.S. -Community Organizer global trends
-businessweek.com report, Nov. 2010

4. Rise of Social Media
Over 3 Billion registered social
media user accounts worldwide. ~1
Billion unique visitors
-Comscore.com report, Aug. 2010
Global time spent on social networking
sites increased 82% from 2009 to
2010
-Nielson wire
3 out of 4 regular internet users
In March 2010, Facebook maintain at least one social
surpassed Google as the most network account
visited website in the U.S. -Community Organizer global trends
-businessweek.com report, Nov. 2010

5. Rise of Social Media
Over 3 Billion registered social
media user accounts worldwide. ~1
Billion unique visitors
-Comscore.com report, Aug. 2010
Global time spent on social networking
sites increased 82% from 2009 to 2010
-Nielson wire
3 out of 4 regular internet users
In March 2010, Facebook
maintain at least one social
surpassed Google as the most
visited website in the U.S. network account
-businessweek.com -Community Organizer global trends
report, Nov. 2010

6. Rise of Social Media
Over 3 Billion registered social
media user accounts worldwide. ~1
Billion unique visitors
-Comscore.com report, Aug. 2010
Global time spent on social networking
sites increased 82% from 2009 to 2010
-Nielson wire
3 out of 4 regular internet
In March 2010, Facebook users maintain at least one
surpassed Google as the most social network account
visited website in the U.S. -Community Organizer global trends
-businessweek.com report
Nov. 2010

7. Giving Index & Proliferation of Charities
―Facebook Causes claims 140 million members
and reports over $27 million raised for some
390,000 user-generated causes to date‖

8. Rise of Social Good
―Shirky shows how society and our daily
lives will be improved dramatically as we
learn to exploit our goodwill and free time
[ONLINE] like never before‖
crowd-sourced crisis management platform that was born
in Kenya during the disputed presidential election of 2007

9. Rise of Social Good
―Shirky shows how society and our daily
lives will be improved dramatically as we
learn to exploit our goodwill and free time
[ONLINE] like never before‖
―…we collectively watch ~200 billion hours of TV yearly…Wikipedia is the product of ~100
million hours of human thought…in the time we spend watching TV, we could create 2,000
Wikipedia-size projects.‖ –NY Times on Cognitive Surplus

10. Rise of Social Good
―Sparked makes it easy for people with busy lives to
help nonprofits get valuable work done when it's
convenient. We call it microvolunteering…micro-
volunteers use their professional skills to help
causes they care about
Kiva empowers individuals to lend to an
entrepreneur across the globe. By combining
microfinance with the internet, Kiva is creating a
global community of people connected through
lending.

11. Rise of Social Good
―Jumo connects individuals and
organizations working to change the world‖
Founded and directed by Chris Hughes, co-
founder of Facebook

12. Rise of Corporate Social Responsibility

13. Social Media Monetization

14. Gamification
―Score.ly is the only free way to showcase online
milestones and legitimate real world achievements. We
make it fun, acceptable and simple for 13-83 year olds to
catalog and boast about their proudest accomplishments.
Connect your social networks to unlock and share your
accomplishments. Then discover what your friends and the
community are achieving!‖

15. Explosion of Social Media Investment
On October 2010 Zuckerberg, Bezos, and Doerr
announced their $250M sFund, a clear indicator that
market leaders envision the social web space as the next
important wave of technology.
-businessweek.com

16. Explosion of Social Media Investment
―Goldman Sachs, along with Russian investment
firm Digital Sky Technologies, are putting $500
million on the table—a dollar for every Facebook
user—for Facebook, and valuing the company
Zuckerberg built at $50 billion.‖ –portfolio.com

17. Redefining wealth for the social
media youth demographic
Older demographic
• more likely to give money
• lowest portion online
Younger demographic
• less likely to give money
• highest portion online

18. Preparing for online 55+
demographic
―From Apr-09 to May-10, social web usage grew
88% among users aged 55-64, and those 65+
grew 100%‖ - Pew Internet Research, Aug
2010.

19. SMRC – Social Market Research for Charity:
the natural result of converging models for Social Good, inspired
by many of today’s leading business, techno-social “movers and
shakers”, including:
The Social Rewards and Social Watchdog web service that super-funds worthy
501-c3 charities , while providing the equal value in member rewards from
everyday Social Content, Market Research (that increases penetration
500%+) and Loyalty Cause Marketing (that always includes the receipt value
of the donation as reward points).

20. SMRC: superfunds charity
Create your philanthropic fingerprint
What is your social net worth?
What is your social net worth?
Jump on a team because kicking ass for Charity is now multi-player
The more social media accounts you link to your profile, the more social
currency you generate
The more you respond to research games challenging your attention &
recall (no purchase required), the more social currency you generate
SMRC‘s ‗brand‘ of social currency = donations & the equal value in social
member rewards for all social content & sponsor interaction
Track your charitable achievements

21. SMRC Marketing & Reach
• Mass market, global reach
• Hit 10-20M uniques thru charity channels
• Charity needs social networking
• Social networking niches (hobbyist,
geographical, corporate)
– Extending Social Networking INTO all major
charities with a platform that can handle their
entire user base DAY 1.

22. SMRC - Competitive Traction
• prime mover advantage – 5 minute registration
• sheer volume of charities and celebs inviting 10+
million members to start
• each receiving double social rewards for life & credit for up to
2 yrs of social history
• host sponsors earn 4% of donations value & rewards
• superior rewards-based business model
• everything benefits causes dearest to members
– funding the most worthy 501-c3‘s (with on-
going impact reports on all charities)

23. SMRC – High Impact Monetization
• low cost, high impact research monetization
models -- rewards and cost justifies every
market research dollar
– generates a minimum $0.60/day for causes &
rewards (for social content as media research)
– social market research games (of attention/recall) for
donations & rewards - promote & validate a 500%+
penetration of all SMRC ‗branded‘ sponsor
promotions (easy no cheating, @ $0.06-$2/instance)
– reviews and testimonials generate $1-$10 per
unique instance, as feedback to sampling, trials &
demos

24. SMRC – Loyalty & 2X Bonus Commerce
• loyalty building, double-bonus Commerce
monetization model
– as true ‗gifts‘ of sponsor generosity – custom
donation with the equal value in social rewards
– 5-10%+ of purchase price as custom donations and
rewards – compared to non-SMRC sponsor‘s bonus
and/or discount to just member
– average sustained minimum 20% increase in both
more (recurring) and new business

25. SMRC – un-stoppable assimilation
• un-stoppable sponsor assimilation strategy
– based on validating SMRC‘s social impact reports
with popular candidate sponsor‘s, spokesperson‘s
and partner‘s charities that include funding analytics
plus
– 501-c3 follower and 501-c3‘s celebrity‘s follower
numbers and projections of funding scenarios
– 501-c3 to alternately be invited by SMRC to contact
most supportive celebrity as their host

26. SMRC – easy – inviting, research or
purchase
• easy sponsor implementation w/complete, custom
support for:
– inviting as their host, your followers, employees, and
celebrities/sponsors (who become host sponsors with
you as their host)
– getting market research and/or 2X bonus commerce
• acquiring very low cost charity follower media
schedules
• creating research response quizzes and forms (w/
SMRC marketing codes) for Attention/Recall
Research, Reviews & Testimonials
• SMRC purchase codes and/or coupons

27. SMRC sponsor benefits:
• SMRC sponsor benefit summary:
– Receive donations and tax deductible rewards
for:
• Every piece of sponsors‘ social content & feedback
• 4% of the donations‘ and reward value of their followers
responding to their invitation to register
– Give out 4% of follower rewards as ‗SMRC
Awards‘
– Acquire donations and rewards for research:
• Charity media schedules (@ $0.03 per profile)
• Attention Research (@0.06 - $2 per)
• Reviews/ Testimonials (at $1 - $10+ per)
• Purchases (at 5% standard, or 10%+ for demos)

28. SMRC – increasing value of all social
content, everywhere
• non-conflictive with all existing social
programs by increasing the value of all social
content as inputs for both sponsor and member
content that generates donations to their favorite
charity & social rewards
• sponsors are now competing to invite over-
lapping follower markets (by region & industry)
where every member can have only one host
and that assignment is permanent

29. SMRC – uses existing, or offering
alternative “ad, research & commerce
delivery channels”
• existing: low cost PPC with conventional PPC
channels due to high conversion rates – incentivized
by rewards for attention research w/o requiring
purchase.
• ultra-low cost alternative, new ad-research-
commerce delivery channels that have a low fixed
rate & get additional revenues from the on-going 4%
of the new customers they invite.
– Additional partner offerings include topic/keyword
‗authority sites‘ (focused search collaborations) which
use the above ad-research-commerce delivery channels

30. SMRC – assimilate vs. compete
• returning 92% of the services‘ donations and
rewards to the sponsor‘s and member‘s charities
and rewards (respectively), SMRC assimilates
competitors by becoming this market‘s ‗standard‘
and either:
– making the offer of being a SMRC sponsor more
attractive for the value of donations, rewards,
research and commerce opportunities
– offering to share equally in the same 8%
rewards based on the competitor‘s number of
sponsors and total followers of each of those
sponsors, along with the responsibility of creating
the 501-c3 impact rating reports for their sponsor &
followers‘ charities.

31. SMRC – to $2+billion from the first 10
million members
• per ten million+ members and 500+
sponsors, SMRC will generate year one, a
minimum of:
– $2.19 billion in 501-c3 charity and member
rewards
– $220 million in Awards of donations and
rewards in recognition of service in the Public
Good (1/2 awarded by SMRC Sponsors
– $110 million in SMRC Sponsor donations and
sponsors rewards (as charitable deductions)

32. SMRC Founders
Phil Nakata, former CTO of IBM
• Saved IBM by transforming them into consulting &
professional services firm
Aaron Nakata, VP Development
• Coding/ Gamings phenom
Scott Bruce, VP Sales
• VP Institution Energy Solutions, VP Greenwave Tech.
Joel Doerfel, Celebrity Liaison
• Professor, Philosopher and Social Media Strategist