1. Communication - Tactical Plan p 1 of 1
Program:
Communication 1: Introduction to program
Audience:  Users and their managers
Purpose: Examples:
 Develop awareness
 Alert recipients that they will be asked to participate
 Explain process
Stakeholders: 
“WIIFM” 
Key Messages: 
Delivery timing: 
Suggested methods & Examples:
channels:  Email (define scope / list)
 Intranet site(s)
 Meetings
 Media channels
Potential barriers and 
tactics to address them:
Other considerations: 
Communication 2: Invitation to participate
Audience:  Invitees
Purpose: 
Stakeholders: 
“WIIFM” 
Key Messages: 
Delivery timing: 
Suggested methods & 
channels:
Potential barriers and 
tactics to address them:
Other considerations: 
Communication 3: “Buzz” communication
Audience:  Site participants
Purpose:  Drive engagement and traffic to the site
Stakeholders:  Users and site owners
“WIIFM” 
Key Messages: 
Delivery timing: 
Suggested methods & 
channels:
Potential barriers and 
tactics to address them:
Other considerations: 