This talk provides a basic introduction to the potential value of social entrepreneurship for museum professionals. For more information on the strategic execution framework check out http://www.youtube.com/watch?v=Bg-ypS5p7-E

1. Social
Entrepreneurship
and the 21st Century
Mueseum

3. The application of business practices in the
pursuit of a social and/or environmental
mission.
From “Understanding Social Entrepreneurship” by Jill Kickul
and Thomas S. Lyons

6. Giving yourself
permission to solve a
BIG Problem

7. Sound Bytes 3
(Bornstein)
"Social entrepreneurs identify resources
where others only see problems. They view
the villagers as the solution, not the passive
beneficiary. They begin with the assumption
of competence and unleash resources in the
communities they're serving."
— David Bornstein, ‘How to Change the World’

10. IENH The Ticuna Museum located in the town of Benjamin Constant, in
Amazonas is an ethnographic museum

11. IENH aims to rescue social and cultural values threatened by mainstream
society, and build tribal identity and individual self-respect, reflecting the
Ticuna's own priorities.

12. Musee De La Femme promotes a positive status for women and challenging negative
perceptions and portrayals of African women inside and outside of Africa

13. Its dual role as a center of communication and to income-generating
activities for women centers guides all running programs and management.

17. You’re already a social enterprise
•
•
•
•
•
•
•
•
Government contracts
Shops
Cafes
Educational programs
Artifact and image loans
Membership
Facilities rentals
Film and photo shoots

18. You’re already a social enterprise
• Fundraising experience and savvy
• Know how to run the organization under tight
budget constraints
• Skill in recruiting and working with volunteers
• Understand community partnerships
• Leading organizations in awareness of the
environmental impacts of their activities and
energy saving

19. You’re already a social enterprise
• Museums have a strong sense of purpose
• Adapt to create activities and income streams
that match their aims and comply with the core
values of their public mission statement
• The social benefits that emerges from your work
and the social benefits you deliver epitomize
financial, social and environmental sustainability
• Many museums embrace sustainability in its
wider context by working with local supply chains
and developing environmental practices that
parallel their strong ethical culture

20. You’re already a social enterprise
• You engage with warmth and authenticity
• Celebrate the deepest expressions of the
human spirit
• You foster curiosity, a sense of values, and
encourage committed action.
• Explore the full range of human experience

21. What’s the Business Model?

22. Key
partners
Key
activities
Customer
relationships
Value
proposition
Tangible benefit to
customers
Key
resources
Cost
structure
www.businessmodelgeneration.com
Channels
Revenue streams
Customer
segments

23. Thinking like a
(lean) startup

24. Entrepreneurship
is a form of
management.

25. We don’t run
it like a
business, but
we run it in a
business-like
fashion.

26. Funding Model
Running a nonprofit is generally more
complicated than running a comparable size forprofit business.

27. Key
partners
Key
activities
Relations –
tremendous
Value
proposition diversity of
stakeholders
Tangible benefits and
customers
to donors
Key
resources
Value stream –outlays and
costs, including investment of
effort or costs to reputation
www.businessmodelgeneration.com
and
recipients
of services
Co-creatorsprovided to
relationships
and roles of all
kinds
Channels
Value stream – returns –
including non monetary value,
and especially success in
mission achievement

28. Long Term Funding Strategies
• Strategy: a combination of goals and means
an organization strives for in order to sustain
excellence in the face of competition.

29. Special events
Direct mail
Corporate sponsorship

30. Membership
Fees
Special events
Major gifts
Direct mail

31. Legislative appropriation
or earmark
Executive earmark
Government pilot project

32. Major gifts
Special events

33. Other funding models
• Nonprofits supported by earned-income
ventures distinct and separate from their core
mission-related activities.
• Nonprofits operating on a strictly fee-forservice model in either a business-to business
or direct-to-consumer fashion, without
important supplementary fundraising (from
members or prior beneficiaries) or underlying
government support

34. Those who grew …
Specific sources of funding—often
concentrated in one particular source of
funds—that were a good match to support
their particular types of work.
Each had also built up highly professional
internal fundraising capabilities targeted at
those sources.

36. Alignment

39. Four Attributes of Social
Entrepreneurs
• Relentless
• New Ideas
• New forms of social organization
• Measurable impact

41. John Muir (U.S.), naturalist and conservationist,
established the National Park System and helped
found the Sierra Club.

43. Florence Nightingale (U.K.), founder of
modern nursing, established the first school for
nurses and fought to improve hospital
conditions.

45. Benjamin Franklin (U.S.) Formed the first
public lending library in America.

52. progers2@gmu.edu
@drprogers