Webinar slides from the ARCS Australia Independent Consultants Interest Area Meeting 21 September 2017. Presentation by Hayley Webb, Social Media Brand Manager Healthcare Professionals Group

1. How to best use LinkedIn
ARCS Independent Consultants

3. What we’ll cover today
• Why is LinkedIn beneficial?
• Perfect profiles
• Updates – how to get it right
• Articles that cut through
• What to talk about
• What’s most relevant
• Checklist & goals

4. Benefits of LinkedIn
• A public profile
• Google search benefits
• Free resource
• Opportunity for
engagement
• Find clients
• Insight into your clients

5. Perfect profile
1. Appropriate imagery!
You’re talking to the business
community, not your friends.
FB profile pics are cute and save them for
there, but get real on LinkedIn.
You wouldn't wear sunnies & jeans in a
business meeting…

6. Perfect profile
2. Utilise all visual opportunities –
profile pic & cover photo
KEY REAL ESTATE – use it!!
- Branding
- Website
- Phone number
- Key selling point

7. Perfect profile
3. Complete profile sections

8. Perfect profile
4. Appropriate info about you
• What is relevant about what you do?
Use specific terms people would
search for, such as “Regulatory
Submissions”
• What do your connections want to
know about you? Think about
relevancy to them
• How can you best sell your services?
• Be concise – you’re talking to busy
people

9. Updates
• Add commentary when you share
• Illustrates your knowledge on the
subject
• Highlights to connections why
they should read
• Create your own content
• Articles
• Links from your website
• Videos
• Photos
• Case studies
• Charity affiliations
• Success stories
• Tips for success
• Use imagery
• Illustrating your updates with
images makes them stand out in
the newsfeed
• Canva is a great tool

10. Articles
• Essentially a free blogging tool
• Linked to your profile
• Can share to individuals
• Showcases your expertise
• Don’t be shy, it’s what you talk
about everyday
Always add a call to action!

11. What do I write about?
What you do.
• What you do, but make it interesting
• Industry trends – what have you
noticed?
• How can your knowledge add value?
Write about that.
• Avoid sales pitches – be informative
and interesting
• Explore a holistic view and bring it
back to your point

12. What’s most relevant to you?
• Make sure your specific areas of skill and expertise are in your profile
• Highlight specific experience. Think about how someone would search
for your expertise
• Write about how your expertise can be of commercial value to a
business. In your profile and in articles, ie, what problems can you solve.
• Talk about your successes
• Get recommendations

13. LinkedIn check list
q Profile pic (that’s appropriate!)
q Cover photo
q Snappy headline text
q Complete profile sections
q Concise description - ask someone
else to read it
q Add brand detail to experience
q Check spelling and grammar - ask
someone else to read it
q Ask for recommendations
q Endorse the skills of your
connections
q Join groups
q Comment in groups
Initial goals
q 3 updates each week
q 1 article each fortnight
q 500+ connections
q Try making your own imagery

14. Thank you