Work created: 1995 - present. Goldman Sachs, Estee Lauder, Clinique, La Prairie, diptyque, Byredo, Merck, Citibank, Citibank Credit Cards

1. Paul Miller
Portfolio

2. diptyque

5. Byredo

7. Magento 2 Migration - 2015
• Transaction volume +30%
• AOV +160%
• Mobile sessions +50%
• Mobile conversions +30%
• Pages / session +50%
• Average session duration + 20%

8. Development Agency: Inviqa (London)
Luxury perfumer Byredo becomes first UK brand to adopt Magento 2
About Byredo
Luxury perfume brand Byredo is one of eight boutique beauty brands in the Manzanita group, also home to retailers such as Space NK
and Diptyque. With many of its brands using different technology, the group wanted to standardise its ecommerce operations and
prepare for its next phase of growth.
Multiple brands, one platform
To achieve this, the group needed a global ecommerce platform that could integrate with shared systems, but offer bespoke storefronts
for each brand. The arrival of Magento 2 in late 2015 offered just that, as well as:
• Magento 2’s flexibility and customisations,
• No need to upgrade in the next few years, and
• For Byredo to become one of the world’s first brands on the new platform.
Pioneering Magento 2
The Inviqa team began building the new Byredo site with the Magento 2 beta in mid-2015. As a luxury brand that sets itself apart from its
traditional counterparts, ensuring the designs were perfectly captured in the front-end development was a priority.
Careful consideration was given to creating a site with a variety of templates for future use including pure content pages where the
Byredo team could offer further product information and high-quality images to guide users as they browsed.
Four regional sites were built to cover Byredo’s primary markets, complete with localised content and currency options. The sites were
integrated with two warehouses and relevant systems with further plans to integrate with Manzanita's shared systems.
The UK’s first Magento 2 site
The new site launched alongside the General Release of Magento 2.0 in late November 2015 making it the UK’s first ever site on the
new platform. The design is minimalist and embodies the Byredo brand vision to the pixel, and the user experience is intuitive and smooth.
The results of the new site speak for themselves with the number of transactions up by 30 percent compared to the old site. Crucially,
shoppers are also spending more with the average order value up by 160 percent.

9. la prairie

11. Re-architecture - 2012
• Front End: Frog NY
• Back End: Demandware

12. manilla.com

14. MERCK

15. Website Relaunch - 2010
• Support merger with Schering Plough
• Design: Ogilvy NY

17. GOLDMAN
SACHS

18. Global Site Build - 2005
• Design: R/GA NY
• CMS: proprietary

24. ESTÉE LAUDER

25. E-commerce Launch - 1998
• Custom code

30. CITIBANK

31. First Citibank Website - 1996