You Are The Creative Agency
•
1 gefällt mir•430 views
Tribe is a platform that allows brands to source user-generated content from everyday influencers to use in their marketing campaigns. It has two types of campaigns - influencer campaigns where influencers submit content based on a brand's brief, and content campaigns where the brand directly engages influencers to generate content. Tribe uses algorithms and monitoring to ensure the integrity and safety of the influencer content used by brands on the platform. It has helped brands in industries like travel, food, and health achieve marketing goals like increased sales and engagement.
Empfohlen
Empfohlen
Weitere ähnliche Inhalte
Ähnlich wie You Are The Creative Agency
Ähnlich wie You Are The Creative Agency (20)
Mehr von PerformanceIN
Mehr von PerformanceIN (20)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
You Are The Creative Agency
- 2. TRIBE EXPLAINED IN MINUTES
- 3. To help brands find everyday people to celebrate them through beautiful content.
- 4. IN T HIS ST YLE
- 5. BUT CELE BRAT ING OUR PRODUCT
- 20. Turn your customers into your creative department. 01 Turn your customers into your sales force. 02
- 21. Brand uploads brief.Brand uploads brief. Influencers submit content. Brands approve content. INFLUENCER CAMPAIGN BRIEF SUBMIT FOR APPROVAL ryanchensays $ CONTENT CAMPAIGN TWO TYPES OF TRIBE CAMPAIGNS
- 22. $0B $25B $50B $75B $100B $125B $150B 2010 2011 2012 2013 2014 2015 2016 2017 2018* 2019* 2020* Display Ad Spend (US, $B's) MASSIVE INVESTMENT IN AD DISTRIBUTION NETWORKS
- 23. What’s on your mind? Sally Green Jake Smith Ryan White Need a holiday now?! YouTube Coachella Distribution of ads is no longer the problem.Need a holiday now?! Generating them is.
- 24. FROM ONE TO MANY
- 25. FROM MANY TO MANY
- 26. AD WORDS
- 27. CREATIVE AGENCIES OR IN-HOUSE STOCK LIBRARIES Generic. CURATED UGC Impossible for 99% of brands. Low quality. EXISTING CREATIVE SOLUTIONS
- 37. #243603
- 40. 1B CREATORS The world’s advertising creative can now be generated by the very consumers it’s designed to engage. They have the TECH. And the TALENT.
- 41. TRAVEL & DESTINATIONS SPORT, HEALTH & FITNESS FOOD & DRINK S U B M I S S I O N S 1200 Every 1.25mins 450K In 3yrs 50 - 100 Within first week.
- 42. UPLOAD LOGO UPLOAD HERO IMAGE NEXT BRAND NAME PRODUCT OR CAMPAIGN NAME PRODUCT DESCRIPTION PRODUCT CATEGORY WHERE TO GET OUR PRODUCT CREATE BRIEF CREATORS REVIEW SUBMIT UPLOAD BRIEF
- 43. BRIEF ryanchensays $ CREATORS SUBMIT CONTENT FOR APPROVAL SUBMIT FOR APPROVAL
- 45. 48 BRIEF ryanchensays $ INFLUENCER PUBLISHES CONTENT SUBMIT FOR APPROVAL BRIEF SUBMIT FOR APPROVAL ryanchensays $
- 47. SOCIALS User-generated content drives 6.9X higher engagement than brand-generated content*. Supercharge your socials by posting content from your very own customers. *Facebook UGC Benchmark Report 2017 // Mavrck
- 48. PAID ADS Unilever’s OMO transformed content from their Sensitive Moments campaign into a dynamic set of Facebook ads. thesedarlingdays
- 49. PRINT When the alternative is hiring a photographer and models then jetting overseas, naturally Busabout took the faster, cheaper and more authentic option. elsas_wholesomelife
- 50. WEB As part of a brand facelift and relaunch, Melbourne favourite Little Michael’s Pizzeria harnessed the superpowers of local influencers to celebrate their signature pizza menu. thelawstore AS SEEN ON TV >
- 51. For more information and recipes visit sanremo.com.au sanremopasta Pulse Pasta Penne Vegan Lentil & Veggie Bolognese @nickyward86 prep time 5 minuti cook time 15 minuti Serves 3 people 250g San Remo Pulse Pasta Chickpeas Spirals 1 cup brown mushrooms, sliced 1 cup broccoli florets 1 large tomato, diced 1 brown onion 1 tin of lentils 1 tsp crushed garlic Jar pasta sauce Fresh Basil Ingredients 1. To recreate this delicious dinner, simply cook the Pulse Pasta following the packet instructions. 2. Meanwhile, fry the onion until translucent and then add mushrooms and crushed garlic, followed by tomato, broccoli and the lentils. 3. Once softened add your favourite pasta sauce and stir through until warmed. 4. Add the drained pasta to the frypan and stir through carefully until everything is well combined. 5. Place into a serving bowl and top with fresh basil. 1 2 3 4 5 method nickyward86 E-BOOKS San Remo loved their influencer content so much, they requested the mouth-watering recipes to appear alongside it in a downloadable cookbook. View the e-book here.
- 52. MERCHANDISE From dinner table… to fashion statement. sugaretal
- 53. POINT OF SALE Sanctuary Spa created in-store product displays featuring content from their Shower Burst campaign. bethsandland
- 54. “We are smashing it in sales and serving over 1.5 million mojitos this summer. Bacardi #MojitoMoments demonstrates our approach to connecting with consumers through immediacy and innovation, via consumer centric creative.” WATCH THE CLIP > JONATHAN SULLY // Marketing Director OUT OF HOME
- 56. STILL IMAGES BOOMERANGS CINEMAGRAPHS CAROUSELS STOP MOTION INSTA STORIES ILLUSTRATIONS UNIQUE ART AFTER EFFECTS VIDEO SLOW MO DYNAMIC MOTION CREATIVE FORMATS
- 57. BOOMERANGS
- 58. CINEMAGRAPH
- 59. STOP MOTION
- 60. INSTA STORIES
- 61. LONG FORM VIDEO
- 62. / 49 UNIQUE ART
- 63. SLOW MOTION
- 64. ILLUSTRATION
- 65. ILLUSTRATION
- 66. AFTER EFFECTS
- 67. DRONES
- 68. PRODUCT-FREE CAMPAIGNS DESTINATION HIJACKING CULTURAL MOMENT BIG TICKET ITEMS DRIVING VIEWSALWAYS ON SPECIFIC DEMOGRAPHIC SUPPORTING TRENDS PURPOSE DRIVEN COMPETITIONSCALENDAR EVENTS AMPLIFYING EXISTING CONTENT EVENTSSAMPLING LOCALISED CONTENT CAMPAIGN STRATEGIES
- 69. 01 / CALENDAR EVENTS HALLOWEEN ! CHRISTMAS "
- 70. 01 / CALENDAR EVENTS MOTHER’S DAY # FATHER’S DAY $
- 71. 02 / AMPLIFYING EXISTING CONTENT TVC
- 73. “It’s like Jazz. LEO RAYMAN CEO | GREY LONDON Creative Agencies begin the beat, then everyday creators add their sound, then amplify the volume.”
- 74. What’s better than a never-ending pipeline of content? Knowing which pieces convert before you buy them.
- 75. SPLIT TEST WE STARTED WITH 100 IMAGES _
- 76. guzmanygomez Sponsored CAPTION TARGET AUDIENCE CALL TO ACTION guzmanygomez Sponsored guzmanygomez At Guzman y Gomez, great food begins with great produce. And whilst sourcing real-quality ingredients isn’t always easy – IT’S WORTH IT! Male & Females, 18-55yrs. Geo-targeted proximity to GYG Stores. Direct to Landing Page. FB CAMPAIGN ID #23842662440220254 BUDGET ALLOCATED $2,500 VARIABLE TESTED Creative DURATION 5 Days SPLIT TEST WE CREATED 100 ADS _
- 77. 0 0.15 0.3 0.45 0.6 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 CTR% 0 0.15 0.3 0.45 0.6 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 CTR% PREVIOUSLY CHOSEN SPLIT TEST FAVOURITE CONTENT vs ACTUAL PERFORMANCE _
- 79. YOUR CUSTOMERS ARE THE FASTEST GROWING CREATIVE SOLUTION ON THE PLANET.
- 80. How Australia’s #1 Multivitamin brand achieved a “phenomenal sales uplift”. CASE STUDY
- 81. DATA PIPELINE & WAREHOUSING FEATURE EXTRACTION & MACHINE LEARNING AUDIENCEVITALSIGNS(AVS) QUARANTINE SOCIAL PLATFORMS & EXTERNAL DATA SOURCES ENGAGEMENT & T+C’S COMPLIANCE MONITORING AUDIENCE & ENGAGEMENT ORIGINALITY SCAN CONTENTACCOUNT PUBLISH BRANDINFLUENCER UNUSUAL GROWTH DETECTION ANOMALY DETECTION VITAL SIGNS CONTENT ORIGINALITY ENGAGEMENT MONITORING T&C’S COMPLIANCE ALWAYS ON MONITORING TREND ANALYSIS PLATFORM INTEGRITY & SAFETY CONTENT: Chosen by you so never off-brand. INFLUENCER: 5 star ratings measure professionalism and responsiveness. AUDIENCE: Scanned every 6hrs by our AVS algorithm (see overleaf). TRIBE protects your brand across all three pillars:
- 82. OUR STANCE ON INFLUENCER INTEGRITY BLOG: Why Fake Followers Don’t Stand a Chance Anyone can download the TRIBE App, but only influencers with the highest quality of audience can submit to a brand. Here’s a brief overview of TRIBE’s proprietary Audience Vital Sign (AVS) algorithm two years in the making. LEARN MORE > PANEL: Tackling Influencer Fraud at Advertising Week Europe CLIP: Influencer Fraud - The War has been Won Products designed to inflate ‘influence’ are unsophisticated at best. TRIBE CEO, Anthony Svirskis reminds us that the war has been won via machine learning. WATCH NOW > In March 2018, TRIBE, IAB and News UK came together to review the risks, how the industry’s responding, necessary measures and whether regulation or accreditation the best way to ensure brand safety. WATCH NOW >
- 83. ThankS! TRIBEGROUP.CO | Y O U R T R I B E T E A M B R O W S E 1 0 0 ’ S O F C A S E S T U D I E S @tribe.content N I C K R A N D A L L CRO +61 418 143 007 nick.randall@tribegroup.co