If you want to do influencer marketing right, you need to put a focus on data throughout all stages of the process. From strategy development and influencer identification to execution and optimisation, data can be, and should be, at the forefront of every decision. Yes, transparency, authenticity and trust are critical to influencer marketing, but data-driven decisions will ultimately help achieve the KPI. In this session, Danielle shares some examples of how her team at Scrunch have executed and optimised influencer marketing campaigns with a data-driven approach. ***** As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/

1. W E L C O M E T O
CaseStudies
Danielle Lewis –Co-founder& CEO

2. AGENDA
Bubs Australia
Youfoodz

3. THE OBJECTIVE
Bubs Australia
C A S E S T U D Y O N E 1 . C on ten t produ ction
2 . C TA – drivin g traffic to a ph y sical location
THE C HA LLE NGE :
BubsAustraliais a signatoryofthe MAIF Agreement
(Marketing in AustraliaofInfantFormula).
Onlythe Stage3 tinshouldbefeaturedin images andany
child thatfeaturesin animage shouldbeover theageof12 months.

4. THE STRATEGY
Bubs Australia
C A S E S T U D Y O N E 1. High qualitycontent
2. Audienceanalysis
- customertargeting
3. Segmentation
- theright producttothe rightagegroup
4. CTAtoWoolworthsandColes

5. THE RESULTS
Bubs Australia
C A M P A I G N S U C C E S S
2 4 3 I n f l u e n c e r s
4 2 5 P i e c e s o f
u n i q u e c o n t e n t
7 . 5 + M i l l i o n s o c i a l
r e a c h
2 4 0 k E n g a g e m e n t s

6. THE OBJECTIVE
Youfoodz
C A S E S T U D Y T W O 1. Saturatethe market.
2. ProveInfluencer Marketingresultsin salesuplift.

7. THE STRATEGY
Youfoodz
C A S E S T U D Y T W O 1. Masscontent
- 100+influencerspermonth
2. Audienceanalysis
- customertargeting
3. Segmentation
- the rightmessage
4. Trackingandoptimisation
- Couponcodes
THE KICKER…
It’sintegratedintotherest oftheir
marketingstrategy.

9. YOUFOODZ
SUMMER MENU LAUNCH
C A M P A I G N S U C C E S S
1 7 0 I n f l u e n c e r s
8 3 7 P i e c e s o f
u n i q u e c o n t e n t
6 + M i l l i o n s o c i a l r e a c h
1 2 X R O I

10. TRUSTED BY
GREAT COMPANIES
AROUND THE
WORLD
T H E G O O D W O R D

11. “ “
“Scrunchhas reallytakenour influencermarketing
activity to the next level by adding a layerof data and
insight that brings ROI front and centre. Using Scrunch
has allowed us to fine-tuneour social strategy and focus
attention on our highest value ambassadors, while also
freeing up timepreviously spent on the‘admin’of
booking talent”
A S H T O N R I G G
B R A N D M A R K E T I N G M A N A G E R -
Y O U O O D Z
T O M W A L T E R
D I G I T A L M A R K E T I N G S P E C I A L I S T - U N D E R
A R M O U R
"Scrunchdata driven approach gives us
confidence that weare connectingwith the right
influencersand the right audiencesto help us
authenticate and build credibility aroundour new
footwear technology."
HERE’S WHAT THEY HAD TO SAY
ABOUT SCRUNCH
T H E G O O D W O R D

12. #THANKS
Danielle Lewis
Danielle@scrunch.com
Instagram @daniellelewisco