9. Defining CRO The value fulcrum
Scripting and eye
1st contact
management
10. The Ad LP+Website+C/O Conversion
AD LP SITE FORM $
90% 10%
PPC Revenue
Display Sales
Affiliate Transactions
Email
SEO
Social
11. Arriving at your website visitors
ask:
Where am I?
What can I do?
Why should I do it?
12. Where am I
5 seconds or bounce
What can I do here
Why should I do it
Orientation Persuasion Conversion
Gone in 5 seconds Consideration
zone
Load time - CTAs
Layout - Copy
13. Avinash Kaushik
Go o g l e d i g i t a l ma r
B e s t s e l l e r : We b A n
We b A n a l y t i c s : A n h
T h e wo r l d b i g g e s t B
14. Avinash Kaushik on Bounce rate
“S e x i e s t me t r i c e v e r ”
“B r i l l i a n t l y
“B o u n c e r a t e d e f i n e s t h e e x p e r i e
I c a me I p u k e d I l e
It’s a measure of Media wastage!
http://www.youtube.com/user/houseofkaizen#p/c/A38FD7E9531D1826/10/ppgfjo6IIf4
15. Defining CRO The Value fulcrum
Scripting and eye
1st contact
flow management
16. Every web page is a script
The start of the story: Primary goal
Heading and sub heading
Position the visitor: you are at the right place
Define the product: define product values & key benefits
Define the action: What is expected
Content sequence is a dialogue with the visitor
1- Value proposition: quantifiable and tangible
2- Address the visitors anxieties: address fears and doubts
... Every page is a story that has an order …
17. Controlling attention through the script
Product position statement
Heading explanation and context
subheading placed here Manage the eye flow
Distinguishing features and unique product
specifications to frame the product features
that sets it apart
- Factual point one here
- Quantifiable point two here
- Benefit goes here
Benchmark to generic products is established in
this section as tertiary component
Getting your story
- Benchmark report
- Industry standards read in the right order
- Customer reviews
49. 90% of content, design and
templates are rules based or
dynamic.
50. Boosting your ROI
To increase the performance of your media:
You must increase the number of post click visitors that convert
by improving the effectiveness of your first point of contact.
Media LP Bounce rate Conversion rate Deposits
50,000 80% 1% 100
Media LP Bounce rate Conversion rate Deposits
50,000 60% 1% 200
Media LP Bounce rate Conversion rate Deposits
100,000 80% 1% 200