Ron Rodi Jr and Ryan Paul Adams dive into the subject of developing a USP - Unique Selling Proposition for your home improvement business. Ron and Ryan rattle off 40 minutes of some really valuable content around the what, how, why, when, and where to craft and use a USP in your home improvement business.

1. Developing a Unique Selling
Proposition for Your Home
Improvement Business
Presented by
Ron Rodi
&
Ryan Paul Adams

2. Ron Rodi
Director of Client Services – PME 360
• Director of Client Services - PME 360
in Chicago
• Has worked to improve client
experience and grow revenue
through consultative sales and
marketing since 2008
• Assists start ups with growing into
major contenders in competitive
industries
• Helps generate quantum top line
revenue increases in major
competitive markets in variety of
industries
• Lifetime student of Sales Mastery
• $100 million+ in career transactional
sales

3. Ryan Paul Adams
CEO – PME 360
• Working on growing businesses since
2005
• Been in the internet marketing world
for 8+ years
• Successfully launched 4 companies
• Helped generate millions in additional
revenue for local businesses in a wide
variety of industries with a focus on
the home improvement market
• SEMPO Certified Advanced SEO
Specialist, Google Analytics & Adwords
Certified
• Invested over $100,000+ and 6,000
hours in advanced education in
business, sales, and marketing over the
past 8 years.

4. Developing a Unique Selling
Proposition
• Select Your Target Buyer
• Determine What You Can Be The Best in the World At
• What Do You Stand Behind
• Create a Unique Guarantee
• Look at the Negative and Create a Promise Around That
• Determine Time Frame
• Don’t Be Afraid to List All the Potential Negatives
Surrounding Your Product or Service
• ….Finally, What Happens if You Don’t Deliver. Get That Out
in the Open!

5. Limited time complimentary offer
for all listeners:
30-Min Strategy Session of your business. Email
Ryan or Ron for more information
radams@pme360.com
rrodi@pme360.com
Thank you,
Ron Rodi & Ryan Paul Adams