2009 Vancouver island State of the Island Summit Survey

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State of the Island Outlook
2009 Summit Leadership
Survey Final*
Presented by the Vancouver Island Economic Alliance
with support from OCEAN Industries BC

This work was donated by the people that volunteer at OCEAN Industries BC
They work everyday on behalf of people that support a clean, safe and secure
Ocean and Marinespace Economy in British Columbia and Canada at
www.oceanmarinespace.com

Top Ten Business Risks Q4 2009
Red = Hot | Quick
Amber = Caution | Slow
Green = Cooling | Slower
Q1
From
Q4
To
Ernst & Young Business Risks: 2009 Vancouver Island Summit Edition
7 1 Managing Talent [Need to retain people and workforce] 
3 2 Deepening Recession [Shocks to Procurement driving purchasers away] 
11 3 Consumer demand shifts [A failure to understand consumer demand shifts is organizational
suicide] 
20 4 Shifting demographics 
16 5 Managing intellectual capital 
1 6 The Credit Crunch [Tighter credit environment access to capital] 
14 7 Emerging Technologies [New technologies such as clean tech are constantly emerging] 
6 8 Cost Cutting [Cost containment for survival impacting suppliers & consumers] 
18 9 Inability to innovate 
12 10 Emerging Markets [Markets in China, India and Russia modernize, levels of domestic
competition increase] 

Bottom Business Risks Q4 2009
Red = Hot | Quick
Amber = Caution | Slow
Green = Cooling | Slower
Q1
From
Q4
To
Ernst & Young Business Risks: 2009 Vancouver Island Summit Edition
15 11 Capital allocation [Making large long term investments pay off in a short term market] 
4 12 Radical Greening [Environmental and sustainability issues, carbon management] 
24 13 Managing new business models [not building support infrastructure fast enough] 
8 14 Executing alliance and transactions [ Mergers and acquisitions slowed, alliances and
partnerships critical] 
13 15 Globalizing the Enterprise [Striking the right balance between standardization and localization] 
2 16 Regulation and Compliance [Response to Credit, Environment, Workplace Safety] 
19 17 Infrastructure risks 
17 18 Energy shocks 
10 19 Reputation Risks [Environment and climate concerns threaten organization reputations] 
23 20 Supply chain and extraprise [critical threats easily forgotten until next crisis] 
5 21 Non-Traditional Entrants [New competitors for declining order files] 
9 22 Business Model Redundancy [Tech and Industry Transition makes approach to operations
obsolete] 
22 23 Model risk [Backward looking risk management] 
21 24 New owners 

Top Ten Ranked Extreme Relevance to the Island
Factors from the Conference Board of Canada
Please provide your impression of the relevance to the Vancouver Island Economy of the following
indicators: ["D" indicates Letter Grade and # indicates rank out of 10 markets]
Answer Options
Low
Relevance
Medium
Relevance
High
Relevance
Extreme
Relevance
Cost of Doing Business Index [C 7] 1 18 30 15
Employment Growth [B 3] 4 13 34 12
Investment in Information and Communications
Technology as a percentage of GDP [C 5]
1 22 29 11
Venture Capital Investment [D 3] 4 22 26 11
Business Expenditures on R&D as a percentage
of GDP [D 6]
4 16 33 10
Government Expenditures on R&D as a
percentage of GDP [D 10]
3 22 29 10
Apprenticeship Completion [D 6] 1 17 36 9
Services Labour Productivity Growth [D 10] 3 17 32 8
Overall Labour Productivity Level [D 8] 1 15 38 7
Overall Labour Productivity Growth [D 9] 1 18 36 7

Challenges to your Operations Q4 2009
Indicates need for more future vision
for direction.
Rate the impact of the following four categories of
challenges as they pertain to your operations.
Answer Options Rating
4. Strategic Issues High to Extreme
2. Financial Issues High to Extreme
3. Operational Issues Medium to High
1. Compliance Issues Low

Alliance Goals are Ranked and Rated at Q4
The numbers correspond to how these
Goals are stated in Policy
The Goals of the Vancouver Island Economic Alliance are:
1. To promote a sustainable and diversified
economy for all residents of the Vancouver
Island economic region;
High to Extreme
4. To promote regional initiatives that
strengthen economic capacity;
High to Extreme
3. To provide regional leadership for regional
business retention and expansion; and;
Medium
2. To promote strong communities and First
Nations and careful stewardship of our natural
resources.
Medium

Alliance beliefs Ranked and Rated at Q4
These Belief Statements are ranked
in importance in Q4
The Alliance is premised on the following basic beliefs.
How do you rate these?:
C. The considerable economic and social transition that is
underway on Vancouver Island, from a mainly resource based
extraction economy, to more of an information and service
based regional economy, presents challenges and
opportunities that can best be addressed through collective
action;
High
D. Shared resources can increase access to the investment
community and enhance our competitiveness and ability to
attract skilled workers.
High
B. The limited regional critical mass adds to the challenge of
competing effectively in the global economy. We want to position
Vancouver Island to be a serious contender for investment
in BC;
High
A. Shared economic issues that need more effective and informed
leadership can be addressed through regional collaboration; Medium

Rating of Alliance Strategies
These Strategies are ranked
in importance in Q4
The Alliance currently engages four strategies. How do you rate the
importance of these subjects?:
A. Marketing Vancouver Island - To compete effectively for investment
and skills attraction, we require clear, positive, and effective regional
brand identity built upon core values and strengths found within the
region;
High
D. Investment and Workforce Attraction and Retention - The
Alliance has undertaken a program to actively promote Vancouver
Island to investors and skilled employees.
High
C. Assist in Building Capacity in Rural and Remote Regions -
Identify, promote and support economic diversification efforts in First
Nations and remote communities; and;
Moderate
B. Expanding the Alliance and Excelling as a Member driven
financially sustainable organization - The Summit is one of
several initiatives designed to weld relationships;
Moderate

Respondents Operate in this Industry
Basic Industrial Divisions of the
Economy

Respondents Length of Employment
This represents the number of years
Employed with their current
employer

Respondents Role with Employer
This represent the level of
Accountability in the
Organization

Respondents Gender

Respondents Home Region
These are British Columbia’s
Development Regions

Respondents Locale
These are Tribal and Municipal
Regional Districts
I Live and Work in this Island Coast Region:
Answer Options
Response
Percent
Nuxalk Territory 0.0%
Oweekeno Territory 0.0%
Central Coast Regional District 1.5%
Mount Waddington Regional District 1.5%
Kwakwaka'wakw Territory 0.7%
Strathcona Regional District 6.0%
Naut'sa mawt Territory 0.7%
Comox Valley Regional District 6.7%
Nuu-chah-nulth Territory 2.2%
Powell River Regional District 0.7%
Sunshine Coast Regional District 0.0%
Nanaimo Regional District 38.1%
Alberni Valley Regional District 3.7%
Cowichan Valley Regional District 4.5%
Islands Trust 0.0%
Coast Salish Territory 1.5%
Capital Regional District 32.1%

Respondents View
This is the lens that Respondents
view the economy. Each is
Unique and offers bias.

Respondents Place of Origin
Experience also colours the
View of the economy
I was born and bred in the following region:
Answer Options
Response
Percent
Vancouver Island Coast 25.7%
Mainland Southwest 17.1%
Thompson Okanagon 4.3%
Kootenay 0.7%
Cariboo 0.7%
North Coast 0.7%
Nechako 0.0%
Northeast 0.7%
Rest of Canada 43.6%
Asia Pacific 0.0%
Europe 5.7%
Africa 0.0%
Australia 0.0%
South America 0.7%

Respondents Employers
Broad cross section of interests

Respondents Education

Respondents with < 3 Years Experience
This demonstrates skills sets

Respondent Demographics

Respondents Responsibility
Demonstrates level of Financial
Accountability with Employer

Academy of Management
ACI
Administrative Sciences Academy of Canada
Alberta Career Management Assoc.
Alberta College of Social Workers
AMA
Aquaculture Association of Canada
ASLRR
Assoc. of BC Professional Foresters
Association of Film Commissioners International
ASTTBC
BC Aviation Council
BC Business Council
BC Career Development Association
BC Chamber Executives
BC Chamber of Commerce
BC Human Resource Management Association
BC Museums Assoc.
BCAB
BCAC
BCCDA
BCTF
Better Business Bureau
C.A.
CAC
CACEE
CAFCE
Campbell River Chamber Of Commerce
Canadian Accredited Insurance Brokers
Canadian Chamber Executives
Canadian Museums Association
Canadian Tax Foundation
CCSBE
CFIB
CFIG
CGA BC
Chartered Accountant
Chartered Insurance Professionals
CICA
CIP
CITT
CMA
CMC
Community Futures
Comox Valley Chamber of Commerce
COTA
CPRS
CREA
Credit Union Executive Association
CSAE
CTAA
Ducks Unlimited Canada
Economic Developers Association of BC
Economic Development Group
EDAC
EDC
European Group on Organization Studies
Gateway Council
Greater Nanaimo Chamber of Commerce
GVCC
GVTA
IAAE
Institute of Chartered Accountants Of BC
Insurance Institute of Canada
International Assoc of Privacy
Professionals
International Association of Airport
Executives
International Fiscal Association
Island Professional Event Networking
MBACSC
Nanaimo Chamber of Commerce
Nanaimo Economic Development Group
Nanaimo Executive Association
OCEAN Industries BC
Oceanside Women's Business Network
PIBC
Professional Accountant
Professional Engineers of BC
Professional Institute of the Public Service
of Canada
Project Management Institute
RAC
Reputation Management Institute
Rotary
Rotary International
Small Business BC
SME
The Secretan Center for Higher Ground
Leadership as a Higher Ground
Leadership Associate
ToastMasters International
Toastmasters International
Tourism Nanaimo
Tourism Victoria
TRUCK LOGGERS ASSN
TTRA
UDI
University of Victoria
Vancouver Board of Trade
Vancouver Island University
Victoria Executive Management Club
Victoria Hotel Marketing Club
Victoria Real Estate Board
VIEDA
VIREB
VIU Foundation Board
Westac

Summiteers 2005
Maritime Heritage Centre | Campbell River

Summiteers 2005

2009 Vancouver island State of the Island Summit Survey

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