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Designing for Social Sharing Rashmi Sinha www.uzanto.com www.rashmisinha.com
Plagger – RSS/Atom remixing platform Tatsuhiko Miyagawa   [email_address] Six Apart, Ltd. / Shibuya Perl Mongers YAPC::NA 2006 Chicago
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Customer-Centered Design at HP Nancy L. Clark & Craig B. Neely
Overview ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why is Customer-Centered Design Important?
HP Customer-Centered Design Services (CCDS): Who we are ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Product Development Process: Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study: Designing a Complex Application Suite ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study: Designing a Complex Application Suite ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Planning
Case Study: Designing a Complex Application Suite ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Requirements
Case Study: Designing a Complex Application Suite ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Design
Case Study: Designing a Complex Application Suite ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Iterative Development
Case Study: Designing a Complex Application Suite ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Post-Release
Case Study: HP.com Support ,[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study: HP.com Support ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Design
Case Study: HP.com Support ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Development
Case Study: HP.com Support ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Product Release
HP.com summary ,[object Object],[object Object],[object Object],[object Object],http://h20000.www2.hp.com/bizsupport/TechSupport/Home.jsp
Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
HP logo
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IRC, Eject, Growl MSAgent, SSTP … Filter Publish StripRSSAd TruePermalink EntryFullText Pipe Thumbnail FindEnclosures FetchEnclosure SpamAssassin RSSLiberalDateTime URLBL ResolveRelativeLink … Gmail Delicious PDF MT Feed Planet Speech … Notify Bloglines Config OPML, XOXO File, DBI, FOAF … Mixi, Yahoo360JP POP3, iCal iTunes, Amazon YouTube … Subscription CustomFeed
IRC, Eject, Growl MSAgent, SSTP … Filter Publish StripRSSAd TruePermalink EntryFullText Pipe Thumbnail FindEnclosures FetchEnclosure SpamAssassin RSSLiberalDateTime URLBL ResolveRelativeLink … Gmail Delicious PDF MT Feed Planet Speech … Notify Bloglines Config OPML, XOXO File, DBI, FOAF … Mixi, Yahoo360JP POP3, iCal iTunes, Amazon YouTube … Subscription CustomFeed
IRC, Eject, Growl MSAgent, SSTP … Filter Publish StripRSSAd TruePermalink EntryFullText Pipe Thumbnail FindEnclosures FetchEnclosure SpamAssassin RSSLiberalDateTime URLBL ResolveRelativeLink … Gmail Delicious PDF MT Feed Planet Speech … Notify Bloglines Config OPML, XOXO File, DBI, FOAF … Mixi, Yahoo360JP POP3,  iCal iTunes, Amazon YouTube … Subscription CustomFeed
IRC, Eject,  Growl MSAgent, SSTP … Filter Publish StripRSSAd TruePermalink EntryFullText Pipe Thumbnail FindEnclosures FetchEnclosure SpamAssassin RSSLiberalDateTime URLBL ResolveRelativeLink … Gmail Delicious PDF MT Feed Planet Speech … Notify Bloglines Config OPML ,  XOXO File, DBI, FOAF … Mixi, Yahoo360JP POP3, iCal iTunes, Amazon YouTube … Subscription CustomFeed
[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object]
bloglines2gmail.yaml plugins: - module: Subscription::Bloglines config: username: you@example.com password: foobar mark_read: 1 - module: Publish::Gmail config: mailto:  [email_address] mailfrom: miyagawa@example.com mailroute: via: smtp host: smtp.example.com
[object Object],[object Object]
RSS in Gmail
HTML + Images
Feed Image (Logo / Buddy Icon)
Search
Auto grouping (“Conversations”)
Diff
Tips: Filter
Tips: is:unread
[object Object],[object Object]
RSS bot in action ,[object Object]
Config for RSS bot (1/3) plugins: - module: Subscription::Config config: feed: # Trac's feed for changesets  - http://plagger.org/…/rss
Config for RSS bot (2/3) # I don't like to be notified of same items # more than once! - module: Filter::Rule rule: module: Fresh mtime: path: /tmp/rssbot.time autoupdate: 1
Config for RSS bot (3/3) - module: Notify::IRC config: daemon_port: 9999 nickname: plaggerbot server_host: chat.freenode.net server_channels: - #plagger-ja - #plagger
[object Object],[object Object]
[object Object],[object Object]
[object Object]
planet-yapcna.yaml (1/4) plugins: - module: Subscription::Config config: feed: - http://yapcchicago.org/feed/ - http://use.perl.org/search.pl?query=YAPC… - http://del.icio.us/rss/tag/yapcna2006 - http://feeds.technorati.com/feed/posts/… - http://bloglines.com/search?q=YAPC+NA&… # etc, etc …
planet-yapcna.yaml (2/4) # Normalize feed title and permalinks - module: Filter::FeedBurnerPermalink - module: Filter::TruePermalink - module: Filter::StripTagsFromTitle
planet-yapcna.yaml (3/4) # Create a smartfeed for all the entries merged - module: SmartFeed::All rule_op: AND rule: - module: Fresh duration: 10080 # seven days - module: URLBL dnsbl: rbl.bulkfeeds.jp config: title: Planet YAPC::NA
planet-yapcna.yaml (4/4) # Generate nice XHTML out of the SmartFeed - module: Publish::Planet rule:  expression: $args->{feed}->id eq 'smartfeed:all' config: dir: /path/to/htdocs skin: sixapart-std template: members_list: 1 style_url: http://example.com/style.css
[object Object],[object Object]
[object Object],[object Object]
youtube.yaml plugins: - module: Subscription::Config config: feed: - http://www.youtube.com/rss/tag/yapc.rss # discover real .flv URLs on YouTube.com - module: Filter::FindEnclosures # fetch them to local directory - module: Filter::FertchEnclosure config: dir: path/to/save
[object Object],[object Object]
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[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
Plugin phases (types) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],- module: Subscription::Config config: feed: - http://www.yapcchicago.org/feed/ - http://tokyo.yapcasia.org/blog/
[object Object],- module: Subscription::OPML config: url: http://www.example.com/subs.opml # subs.opml <opml> <outline xmlUrl=&quot;http://www.yapcchicago.org/feed/&quot; /> <outline htmlUrl=&quot;http://tokyo.yapcasia.org/blog/&quot; /> </opml>
[object Object],- module: Subscription::File config: url: file:///path/to/subscription.txt % cat subscription.txt http://www.yapcchicago.org/feed/ http://tokyo.yapcasia.org/blog/ %
[object Object],- module: Subscription::XOXO config: url: http://www.example.com/subscription.html # subscription.html <ul class=&quot;xoxo&quot;> <li><a href=&quot;http://www.yapcchicago.org/feed/&quot;>YAPC::NA</a></li> <li><a href=&quot;http://tokyo.yapcasia.org/blog/&quot;>YAPC::NA</a></li> </ul>
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[object Object],Supports: Google AdSense, FeedBurner, Pheedo
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[object Object],If your boss is unhappy your reading blogs on browsers.
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Notify::Eject Supports: Windows, Linux, FreeBSD and Mac OSX!
[object Object],[object Object]
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[object Object],[object Object],% grep requires Makefile.PL | wc –l 25 % grep recommends Makefile.PL | wc –l 70
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browsing alone
Part I: Why NOW?
The web has become a social sphere
Who is online ,[object Object],From Pew Internet Research, for US only
From Pew Internet Research, for US only
Just for fun! 34%  men , 26%  women   37% of  18-29 yrs old , and 20% of  65 and over go online, on any given day, just for fun… From Pew Internet Research, for US only
The web has become a social sphere Massively multiplayer online games
Hintz Alumni Center Evening Mixers:  • 400 Indoors  • 400 Patio Seating
Beaver Stadium Tuesday Night Banquet  -  Tailgate Party and Old Fashioned Ice Cream Party and Sock-Hop Nittany Club Sports Museum
Posters, Exhibits & Socials  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Penn State has a full-service catering company on campus for breaks and meals. We also have our own bakery which supplies Java Co. Catering
Hotels ,[object Object],[object Object],[object Object],Banquet & Social Venues
Nittany Lion Inn   The Nittany Lion Inn  is a gracious, colonial style hotel right on-campus. A 15 minute walk to ASV sessions A  National Trust  historic  hotel
A  National Trust  historic  hotel •   For Banquets & Council Meetings  •  220 Sleeping Rooms Nittany Lion Inn
 
Courtyard Inn Nittany Lion Inn Days Inn Hampton Inn Hilton Garden Inn Ramada Inn Atherton Penn Stater 2 mi from campus >
Conference Center •  2 miles From Campus •  300 Luxury Rooms
Exhibits
Penn State Campus Main Presentation Sites: < Eisenhower Auditorium (2,500)
Downtown State College flanks the south side of campus, a five-minute walk from campus housing, and a 12 minute walk from Eisenhower Auditorium.
MEALS ON-CAMPUS Breakfast $ 5.75 Lunch  $ 8.25 Dinner $10.00 Banquet  $45.00 HOUSING ON-CAMPUS * Single Room in Eastview Terrace  $57.00/night Double Room Nittany Suites $40.00/night *  Includes Breakfast
Budget
 
 
 
WOW is millions of people with diverse backgrounds collaborating, socializing, and learning while having fun. It represents the future of real-time collaborative teams in an always-on, diversity-intensive, real-time environment.  WOW  is a glimpse into our future.  Joi Ito in Wired Magazine
240,000 users
Wells Fargo StageCoach Island
American Apparel
Four draws of such games ,[object Object],[object Object],[object Object],[object Object],[object Object]
Alone together ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The web has become a social sphere Massively multiplayer online games Rich interfaces enable richer interactions
Part II
Part II: What is social sharing?
 
Hi I found you while I was searching my network at LinkedIn. Let's connect directly, so we can help each other with referrals. If we connect, both of our networks will grow. To add me as your connection, just follow the link below.
First generation Social Networks (Friendster, LinkedIn…) 1) I am linked to ->   -> to you ---> --->You are linked to her -> ---> so on… ,[object Object],[object Object],[object Object],[object Object],[object Object]
Object mediated social networks “… call for the rethinking of sociality along lines that include objects in the concept of social relations.” Katrin-Knorr Cetina
Coffee Dance performance Tomatoes
Second generation social networks  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social sharing of our stuff  (social networks with objects in between) e.g., Flickr, Yahoo answers 1) I share my pics ->   -> with you --->   -->You share your pics -> ---> with him ,[object Object],[object Object],[object Object],[object Object]
Viral sharing  (passing on interesting stuff) e.g., YouTube videos 1) I send video I like  ->   -> to you. You pass on -->   --> to her, who sends on to her, who passes on… ,[object Object],[object Object],[object Object]
Tag-based social sharing  (linked by concepts…) e.g., Flickr, del.icio.us 1) I tag my bookmarks   -> you see my tags  -->You share your tags -> ,[object Object],[object Object],[object Object],[object Object],politics lebanon Global voices politics technology Global voices web JAVA CNN networks blogs science science science brain
Social news creation  (rating news stories) e.g., digg, Newsvine 1) I find interesting story   -> you rate story  -->Others rate stories ,[object Object],[object Object],[object Object],5 4
Objects invite us to ,[object Object],[object Object],[object Object],[object Object]
Part III: So you want to design for social sharing?
Forget the ipod!
Web 2.0 and Virtual Worlds Roo Reynolds Metaverse Evangelist [email_address]
Your innocent laughter was so pure
To my pain it was the cure
My heart fills with pain so much
To see all the lives of people that you have touched..
memories of you are so sweet …
But sometimes ,[object Object]
A story of an African Safari An adventure experienced by three little boys. PART ONE
It was November 2006…. ,[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object],“ No,” said Taz, look, it’s moving…it IS a snake!”
Looking out different windows ,[object Object],When Mama looked out the window on HER side of the car, she could see this. There was a snake AND a stick.
Which snake do you think it is? Me! It is me! I’m a puff adder.  The book says I’m ‘large, thick bodied, sluggish, broad head is covered in small scales. Tail very short. Body scales rough.  Body yellowish to light brown with numerous dark chevrons… active at dusk, Up to 30 young born in late summer. May give deep warning hiss.  Bites readily.  Venom causes swelling and pain, occasionally death. Found throughout Africa.’
[object Object]
Does Leon win? Is a snake an animal? No! I’m a banana, not a snake.  (How can I get them to come closer so I can SHOW THEM my FANGS?) A snake is a reptile. Reptiles are members of the animal kingdom. So yes, Leon won – the snake IS an animal.
[object Object],[object Object]
But what about the stick on the other side of the car? No, a stick is not an animal. A stick comes from a tree, so it is part of a plant. HOWEVER, a stick can be an insect.  During their exploration of the camp the boys saw several stick insects. BUT THIS STICK?  It is a very special thing.  It is a message – a signal.  There’s one animal in the African bush that likes breaking such leafy sticks off trees to carry around until they get bored, then they drop them.  The boys soon found out what that animal is….
Compare two of the  little boys  to the elephant in SIZE Why is Taz holding his nose???
… .because he’s never ever smelled anything like an elephant before Elephant poo!
[object Object],[object Object]
You can tell how recently an elephant passed by, based on the elephant dung. ,[object Object],[object Object],[object Object],[object Object]
They carried on driving….. ,[object Object],[object Object],[object Object]
I’m sorry … for the bad times  we had to share
I’m thankful … ,[object Object]
that have known you. ,[object Object],[object Object]
So many people you have helped with just a smile
you were the type that was worth waiting for a while … ,[object Object],[object Object]
if only they keep going forever after
years went by it seems so long ago but at the same time i can’t let you go i can’t seem to get over the fact that you’re gone ,[object Object]
you were such a young person and you opened my eyes ,[object Object]
Web 2.0
Web 2.0 examples (then and now) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web 2.0 components / characteristics The Web  as “ The Platform” Tools: RSS, AJAX, PHP, Ruby Services, not packaged software Architecture of  participation Small pieces loosely joined, or “re-mixed” Harnessing collective intelligence Software that gets better as more people use it Standards: REST, XHTML Techniques:  Mash-up, wiki, tagging, blogging Rich user experience Light-weight programming models
Key themes to remember ,[object Object],[object Object]
Web 2.0 attitude ,[object Object],[object Object]
Web 2.0  is understood – so what’s next?
Games?!  A few numbers… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Virtual Worlds - background ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Virtual Worlds ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Some principles…
1: Make system personally useful ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Bite-sized self-expression ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2: Identify symbiotic relationship between personal & social ,[object Object],[object Object],[object Object]
3: Create porous boundary between public & private ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Privacy settings on Flickr
4. Allow for levels of participation ,[object Object],[object Object],[object Object],Source: Bradley Horowitz’s weblog, Elatable, Feb. 17, 2006, “Creators, Synthesizers, and Consumers”
Why do people digg? “ commenting, digging, burying comments, typing descriptions, reading hundreds of articles and… … for a lot of nerds, using digg is just a casual free-time activity. Entertaining. Fun. Engaging.”
how to encourage participation ,[object Object],[object Object],[object Object],[object Object],[object Object],Source: Using social psychology to motivate contributions to online communities, Ling et al. 2005
5. Let people feel the presence of others ,[object Object],[object Object],[object Object],[object Object],[object Object],What people are digging right now!
6. And yet, moments of Independence… ,[object Object],[object Object],[object Object],[object Object]
Allow for alternative viewpoints & perspectives ,[object Object],[object Object],[object Object]
Create conditions for wise crowds ,[object Object],[object Object],[object Object],[object Object]
Wise Crowds: Cognitive Diversity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Wise Crowds: Independence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Wise Crowds: Decentralization “ A crowd of decentralized people working to solve a problem on their own without any central effort to guide them, come up with better solutions, rather than a top-down driven solution.”   Suroweicki
Wise Crowds: Easy Aggregation ,[object Object],[object Object],[object Object]
7. Enable Serendipity  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
8. Most of all, allow for play
Things to try at home! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions? www.rashmisinha.com www.uzanto.com

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  • 1. Designing for Social Sharing Rashmi Sinha www.uzanto.com www.rashmisinha.com
  • 2. Plagger – RSS/Atom remixing platform Tatsuhiko Miyagawa [email_address] Six Apart, Ltd. / Shibuya Perl Mongers YAPC::NA 2006 Chicago
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  • 10. Customer-Centered Design at HP Nancy L. Clark & Craig B. Neely
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  • 12. Why is Customer-Centered Design Important?
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  • 54. IRC, Eject, Growl MSAgent, SSTP … Filter Publish StripRSSAd TruePermalink EntryFullText Pipe Thumbnail FindEnclosures FetchEnclosure SpamAssassin RSSLiberalDateTime URLBL ResolveRelativeLink … Gmail Delicious PDF MT Feed Planet Speech … Notify Bloglines Config OPML, XOXO File, DBI, FOAF … Mixi, Yahoo360JP POP3, iCal iTunes, Amazon YouTube … Subscription CustomFeed
  • 55. IRC, Eject, Growl MSAgent, SSTP … Filter Publish StripRSSAd TruePermalink EntryFullText Pipe Thumbnail FindEnclosures FetchEnclosure SpamAssassin RSSLiberalDateTime URLBL ResolveRelativeLink … Gmail Delicious PDF MT Feed Planet Speech … Notify Bloglines Config OPML, XOXO File, DBI, FOAF … Mixi, Yahoo360JP POP3, iCal iTunes, Amazon YouTube … Subscription CustomFeed
  • 56. IRC, Eject, Growl MSAgent, SSTP … Filter Publish StripRSSAd TruePermalink EntryFullText Pipe Thumbnail FindEnclosures FetchEnclosure SpamAssassin RSSLiberalDateTime URLBL ResolveRelativeLink … Gmail Delicious PDF MT Feed Planet Speech … Notify Bloglines Config OPML, XOXO File, DBI, FOAF … Mixi, Yahoo360JP POP3, iCal iTunes, Amazon YouTube … Subscription CustomFeed
  • 57. IRC, Eject, Growl MSAgent, SSTP … Filter Publish StripRSSAd TruePermalink EntryFullText Pipe Thumbnail FindEnclosures FetchEnclosure SpamAssassin RSSLiberalDateTime URLBL ResolveRelativeLink … Gmail Delicious PDF MT Feed Planet Speech … Notify Bloglines Config OPML , XOXO File, DBI, FOAF … Mixi, Yahoo360JP POP3, iCal iTunes, Amazon YouTube … Subscription CustomFeed
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  • 61. bloglines2gmail.yaml plugins: - module: Subscription::Bloglines config: username: you@example.com password: foobar mark_read: 1 - module: Publish::Gmail config: mailto: [email_address] mailfrom: miyagawa@example.com mailroute: via: smtp host: smtp.example.com
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  • 65. Feed Image (Logo / Buddy Icon)
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  • 73. Config for RSS bot (1/3) plugins: - module: Subscription::Config config: feed: # Trac's feed for changesets - http://plagger.org/…/rss
  • 74. Config for RSS bot (2/3) # I don't like to be notified of same items # more than once! - module: Filter::Rule rule: module: Fresh mtime: path: /tmp/rssbot.time autoupdate: 1
  • 75. Config for RSS bot (3/3) - module: Notify::IRC config: daemon_port: 9999 nickname: plaggerbot server_host: chat.freenode.net server_channels: - #plagger-ja - #plagger
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  • 79. planet-yapcna.yaml (1/4) plugins: - module: Subscription::Config config: feed: - http://yapcchicago.org/feed/ - http://use.perl.org/search.pl?query=YAPC… - http://del.icio.us/rss/tag/yapcna2006 - http://feeds.technorati.com/feed/posts/… - http://bloglines.com/search?q=YAPC+NA&… # etc, etc …
  • 80. planet-yapcna.yaml (2/4) # Normalize feed title and permalinks - module: Filter::FeedBurnerPermalink - module: Filter::TruePermalink - module: Filter::StripTagsFromTitle
  • 81. planet-yapcna.yaml (3/4) # Create a smartfeed for all the entries merged - module: SmartFeed::All rule_op: AND rule: - module: Fresh duration: 10080 # seven days - module: URLBL dnsbl: rbl.bulkfeeds.jp config: title: Planet YAPC::NA
  • 82. planet-yapcna.yaml (4/4) # Generate nice XHTML out of the SmartFeed - module: Publish::Planet rule: expression: $args->{feed}->id eq 'smartfeed:all' config: dir: /path/to/htdocs skin: sixapart-std template: members_list: 1 style_url: http://example.com/style.css
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  • 85. youtube.yaml plugins: - module: Subscription::Config config: feed: - http://www.youtube.com/rss/tag/yapc.rss # discover real .flv URLs on YouTube.com - module: Filter::FindEnclosures # fetch them to local directory - module: Filter::FertchEnclosure config: dir: path/to/save
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  • 129. Notify::Eject Supports: Windows, Linux, FreeBSD and Mac OSX!
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  • 162. Part I: Why NOW?
  • 163. The web has become a social sphere
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  • 165. From Pew Internet Research, for US only
  • 166. Just for fun! 34% men , 26% women 37% of 18-29 yrs old , and 20% of 65 and over go online, on any given day, just for fun… From Pew Internet Research, for US only
  • 167. The web has become a social sphere Massively multiplayer online games
  • 168. Hintz Alumni Center Evening Mixers: • 400 Indoors • 400 Patio Seating
  • 169. Beaver Stadium Tuesday Night Banquet - Tailgate Party and Old Fashioned Ice Cream Party and Sock-Hop Nittany Club Sports Museum
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  • 171. Penn State has a full-service catering company on campus for breaks and meals. We also have our own bakery which supplies Java Co. Catering
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  • 173. Nittany Lion Inn The Nittany Lion Inn is a gracious, colonial style hotel right on-campus. A 15 minute walk to ASV sessions A National Trust historic hotel
  • 174. A National Trust historic hotel • For Banquets & Council Meetings • 220 Sleeping Rooms Nittany Lion Inn
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  • 176. Courtyard Inn Nittany Lion Inn Days Inn Hampton Inn Hilton Garden Inn Ramada Inn Atherton Penn Stater 2 mi from campus >
  • 177. Conference Center • 2 miles From Campus • 300 Luxury Rooms
  • 179. Penn State Campus Main Presentation Sites: < Eisenhower Auditorium (2,500)
  • 180. Downtown State College flanks the south side of campus, a five-minute walk from campus housing, and a 12 minute walk from Eisenhower Auditorium.
  • 181. MEALS ON-CAMPUS Breakfast $ 5.75 Lunch $ 8.25 Dinner $10.00 Banquet $45.00 HOUSING ON-CAMPUS * Single Room in Eastview Terrace $57.00/night Double Room Nittany Suites $40.00/night * Includes Breakfast
  • 182. Budget
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  • 185.  
  • 186. WOW is millions of people with diverse backgrounds collaborating, socializing, and learning while having fun. It represents the future of real-time collaborative teams in an always-on, diversity-intensive, real-time environment. WOW is a glimpse into our future. Joi Ito in Wired Magazine
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  • 192. The web has become a social sphere Massively multiplayer online games Rich interfaces enable richer interactions
  • 194. Part II: What is social sharing?
  • 195.  
  • 196. Hi I found you while I was searching my network at LinkedIn. Let's connect directly, so we can help each other with referrals. If we connect, both of our networks will grow. To add me as your connection, just follow the link below.
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  • 198. Object mediated social networks “… call for the rethinking of sociality along lines that include objects in the concept of social relations.” Katrin-Knorr Cetina
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  • 206. Part III: So you want to design for social sharing?
  • 208. Web 2.0 and Virtual Worlds Roo Reynolds Metaverse Evangelist [email_address]
  • 209. Your innocent laughter was so pure
  • 210. To my pain it was the cure
  • 211. My heart fills with pain so much
  • 212. To see all the lives of people that you have touched..
  • 213. memories of you are so sweet …
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  • 215. A story of an African Safari An adventure experienced by three little boys. PART ONE
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  • 220. Which snake do you think it is? Me! It is me! I’m a puff adder. The book says I’m ‘large, thick bodied, sluggish, broad head is covered in small scales. Tail very short. Body scales rough. Body yellowish to light brown with numerous dark chevrons… active at dusk, Up to 30 young born in late summer. May give deep warning hiss. Bites readily. Venom causes swelling and pain, occasionally death. Found throughout Africa.’
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  • 222. Does Leon win? Is a snake an animal? No! I’m a banana, not a snake. (How can I get them to come closer so I can SHOW THEM my FANGS?) A snake is a reptile. Reptiles are members of the animal kingdom. So yes, Leon won – the snake IS an animal.
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  • 224. But what about the stick on the other side of the car? No, a stick is not an animal. A stick comes from a tree, so it is part of a plant. HOWEVER, a stick can be an insect. During their exploration of the camp the boys saw several stick insects. BUT THIS STICK? It is a very special thing. It is a message – a signal. There’s one animal in the African bush that likes breaking such leafy sticks off trees to carry around until they get bored, then they drop them. The boys soon found out what that animal is….
  • 225. Compare two of the little boys to the elephant in SIZE Why is Taz holding his nose???
  • 226. … .because he’s never ever smelled anything like an elephant before Elephant poo!
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  • 230. I’m sorry … for the bad times we had to share
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  • 233. So many people you have helped with just a smile
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  • 235. if only they keep going forever after
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  • 240. Web 2.0 components / characteristics The Web as “ The Platform” Tools: RSS, AJAX, PHP, Ruby Services, not packaged software Architecture of participation Small pieces loosely joined, or “re-mixed” Harnessing collective intelligence Software that gets better as more people use it Standards: REST, XHTML Techniques: Mash-up, wiki, tagging, blogging Rich user experience Light-weight programming models
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  • 243. Web 2.0 is understood – so what’s next?
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  • 253. Why do people digg? “ commenting, digging, burying comments, typing descriptions, reading hundreds of articles and… … for a lot of nerds, using digg is just a casual free-time activity. Entertaining. Fun. Engaging.”
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  • 261. Wise Crowds: Decentralization “ A crowd of decentralized people working to solve a problem on their own without any central effort to guide them, come up with better solutions, rather than a top-down driven solution.” Suroweicki
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  • 264. 8. Most of all, allow for play
  • 265.

Hinweis der Redaktion

  1. http://www.flickr.com/photo_zoom.gne?id=2939327&amp;size=o Traditionally browsing alone has been the dominant paradigm
  2. Reference: http://www.pewinternet.org/PPF/r/175/report_display.asp
  3. Mixers
  4. Walking time to and from a couple of satellite venues. NLI where your speakers and council members can stay, and where you can have meetings and banquets Hetzel Union building is where we plan to have poster presentations Eateries and coffee bars are on the upper and lower levels, along with seating, art galleries and lounges Wireless internet access throughout this building Bookstore Copy center
  5. This color coded map shows the main venues that we will utilize for ASV
  6. Nittany Lion Inn is a gracious, colonial style hotel right on-campus. A 15 minute walk to ASV sessions
  7. Nittany Lion Inn is a gracious, colonial style hotel right on-campus. A 15 minute walk to ASV sessions
  8. Penn State has a conference center and hotel two miles from campus. We will not be using this facility except for hotel rooms.
  9. This color coded map shows the main venues that we will utilize for ASV
  10. Downtown skirts the south side of campus, a 7 minute walk from Eisenhower Aud. A 3 minute walk from Eastview Terrace
  11. Real time collaboration and updating provides a very different feel to the web than static or even dynamic web pages. You feel the social presence of people something we are used to in real life. For example, I am standing here, and I can see, feel, hear all of you. For example, take a look at DiggSpy, where you can watch what people have been digging. This allows a whole new level of socability. It lets you feel the presence of groups of people.
  12. So what is social sharing. Lets start with what its not. Its not the social networks of 2001. How many of you are on Frienster and LinkedIN. How many of you have sent that awkward sounding email to your friends. Hi I found you while
  13. Lets go back, back to 2001. Back to the beginning of social networks. Remember the excitement. How many of you have seen such a diagram? How many of you are a member of such a network?
  14. But how do we really connect?
  15. Overview of Web 2.0 and introduction to Virtual Worlds
  16. So what is Web 2.0? A quick overview…
  17. http://web2con.com – O’Reilly’s Web 2.0 conference first ran in October 2004 Theme: “The Web as Platform” &amp;quot;While the first wave of the Web was closely tied to the browser, the second wave extends applications across the web and enables a new generation of services and business opportunities.&amp;quot; “ You have to remember that every revolution occurs in stages, and often isn&apos;t recognized till long after the new world is in place.” “ There might be a better name (I tried internet operating system on for size starting back in 2000), but the fact that Web 2.0 has caught on says that it&apos;s as good a term as any.” (Tim O’Reilly - http://radar.oreilly.com/archives/2005/08/not_20.html) See http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html for the original
  18. See http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.htmlfor the original Here is a depiction of Web 2.0 as a growing cultural organism with the tools, standards and techniques enabling it in blue on the top and some of the key characteristics of the organism on the bottom - simplicity (light-weight programming models)  Only easy things will continue to propagate (PHP) - community-development is represented here in “software that gets better with the more people use it” and “harnessing the collective intelligence” - move to web services that are published on the web, not hardened and shrink wrapped - assembly of consumable pieces which enable architectural participation from end-users and the community - again bandwidth, graphics, and graphic app models are driving users to demand rich user experiences - drag and drop, location based visualizations,  the end of command line text windows! ==================== Google, by contrast, began its life as a web application, never sold or packaged, but delivered as a service. Customer paid for the service, directly or indirectly No scheduled software releases, just continuous improvement. No licensing or sale, just usage. No porting to different platforms so that customers can run the software on their own equipment, just a massively scalable collection of commodity PCs running open source operating systems plus homegrown applications and utilities that no one outside the company ever gets to see. At bottom, Google requires a competency: database management, not a collection of software tools, it&apos;s a specialized database. Without the data, the tools are useless; without the software, the data is unmanageable. Software licensing and control over APIs--the lever of power in the previous era--is irrelevant because the software never need be distributed but only performed, and also because without the ability to collect and manage the data, the software is of little use. In fact, the value of the software is proportional to the scale and dynamism of the data it helps to manage. Much like a phone call, which happens not just on the phones at either end of the call, but on the network in between, Google happens in the space between browser and search engine and destination content server, as an enabler or middleman between the user and his or her online experience. Other important Web 2.0 themes: Rich user experience Emergence Play Archicture of participation Harnessing collective intelligence Perpetual beta
  19. One opinion of Web 2.0
  20. What will come post-web 2.0? Web 3.0 Web3 3D Internet Virtual Worlds ? A lot of attention of Virtual Worlds
  21. Gamers are increasing in number, and buying power IBM by no means dominant here, but starting to show a real interest……
  22. Virtual Worlds are an emerging opportunity for a wide range of activities, including marketing, online commerce and services. Popular non-game Virtual World platforms (such as Second Life) are expanding fast with thriving economies. We are seeing the beginnings of the exploitation of the market, with the BBC, sporting events, high-street names and web brands announcing their involvement. This continues the shift from a passive audience to an engaged, interactive population Virtual Worlds are the web, rendered in interactive 3D. They could mark the start of the next phase of web technology.
  23. Virtual Worlds are an emerging opportunity for a wide range of activities, including marketing, online commerce and services. Popular non-game Virtual World platforms (such as Second Life) are expanding fast with thriving economies. We are seeing the beginnings of the exploitation of the market, with the BBC, sporting events, high-street names and web brands announcing their involvement. This continues the shift from a passive audience to an engaged, interactive population Virtual Worlds are the web, rendered in interactive 3D. They could mark the start of the next phase of web technology. More than 50% users are in Europe 10% of users have remained for 40 hours or more These stats are usually out of date. Try secondlife.com to check the latest figures.
  24. Encourages independence Takes advantage of tacit knowledge People have specialized knowledge Need some type of loose coordination