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Benjamin Joffe
HAX
Bonjour ! 你好!
Survey
• Happiness level

• Public speaking

• Raising hands
Foreword
Part 1: What I do
Part 2: How I got there
Part 3: What I wish I knew
Foreword
Unemployment
Burn out
Heart breaks
Diseases
“Avoiding depression

when you’re 41, single

and living with your parents”
“Feel joy with
what you do,
who you are,

who you are becoming”
Part 1: What I do
Partner, SOSV / HAX
#1
$300M Under Management

700+ Investments
Hardware
Life sciences
Food
Software
IoT, Robotics, Medtech, Consumer
CRISPR, Cellular agriculture…
Clean proteins, Functional food, AgTech
Bots, Blockchain, A.I., etc.
#1
Writing
Speaking & Traveling
• 200+ speeches 

• 20+ countries

• 2018: Las Vegas, Paris, Toronto, London, Hong Kong, Shenzhen

• Next in 2018: San Francisco, New York, Berlin, Copenhagen, …
Angel investing
• 12 companies in 10 years

• 4 dead

• 4 ok

• 4 doing well
CONSUMER HEALTH
ENTERPRISE INDUSTRIAL
168 Startups
Shenzhen & San Francisco
How do we select startups?
• Why this? Why you? Why now?

• Technology / Prototype / Team / Market

• And: Timing / Grit / Resourcefulness
The reality
• Ideas not unique

• Ups and downs

• It takes a village

• Each phase is different

• Skills & networks

• It’s a career

• Overnight success = 10 years
Learning Curves
Meeting interesting people
Part 2: How I got there
18 years, 5 Jobs, 9 countries
• 2000-2001 - Consultant

• 2001-2003 - Market Researcher

• 2003-2010 - CEO / Consultant

• 2013 - Game Data Director

• 2013-today - Investor
Korea: Executive Training Program
China: Language school
Singapore + Germany : ‘digital nomad’
Malaysia + USA : startup founder
Remarkable?
• No resume since 2001 (except for CCE)

• No job hunting

• Opportunities: reputation, interests, network
Eye Opening(s)
• 2000 - Martial artist friend (IQ / EQ / SI / KI / etc.)

• 2001 - Japanese entrepreneur girlfriend

• 2003 - Rich Dad Poor Dad (Assets vs Liabilities)

• 2003 - Income economics (earn/learn/skills/employ)

• 2003 - Created own luck (ETP/Gaming)

• 2005 - Network building (writing, events, karma)

• 2007 - Be around & invest in capable people

• Later - Decision Making / Energy / Emotions / Purpose / Thriving environment / Beginner’s Mind
Part 3: Looking back
Orbits & Trajectories
Orbits & Trajectories
First world?
Male?
Caucasian?
Wealthy?
Supporting parents?
Middle class?
Bilingual?
Orbits & Trajectories
First world?
Male?
Caucasian?
Wealthy?
Supporting parents?
Middle class?
Bilingual?
Paradox: Struggle can help
Orbits & Trajectories
Orbits & Trajectories
How to thrive
• Fixed mindset vs Growth mindset

• Beginner’s mind

• Guts vs. Brain & Heart

• Shape your environment (willpower problem)

• Books, people, experiences

• Garbage in, garbage out

• Learning style, method, and environment

• Life is a package

• You are in charge
Food
People
Media
Ideas
Behaviors
2018 Challenge(s)
1. Fast for 24h

2. Go silent for 2 days

3. Meet 3 people

4. Write something & publish it

5. Organize an event

6. Travel alone

7. Give a talk

8. Run for 1 hour

9. Sell a service
Level up
1. Willpower doesn’t work - Benjamin Hardy

2. How to fail and still win big - Scott Adams

3. Persuasion (& Pre-suasion) — Robert Cialdini

4. Waking Up - Sam Harris (Podcast & Books)

5. The 4-hours Body - Tim Ferriss

6. Learned optimism - Martin Seligman
Bon courage !
ben@hax.co

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Life lessons from 18 years in asia