Flamengo fans created passports for the players and coaches to motivate the soccer team to finish in the top 5 of the Brazilian championship so they could participate in the 2008 Toyota Libertadores Cup. They gave the passports to the team implying they were halfway to winning the cup. Several newspapers covered the fan's marketing event, creating significant buzz around Flamengo and their campaign to qualify for the upcoming cup competition.

1. Flamengo’s Passport appears in the Newspaper At the end of 2007 two classmates and I joined to draw up a marketing action related to a soccer team we love. Since we are Flamengo’s fans we had an idea to create passports for all players and coaches. Flamengo needed to end the Brazilian championship soccer in the top 5 to be able to participate in the Toyota Libertadores Cup 2008. We gave it to all of them implying they were ½ way to win the cup. Different newspapers covered the event.

2. Jornal Expresso da Notícia

3. Jornal Meia Hora

4. Jornal do Brasil

5. Diário Lance!

6. Globoesporte.com

8. Definitely, we made great buzz. slides created by Pedro Lima