PlayFirst presents their research on Digital Games Reach Mass Appeal. The rise of mobile and social networks means anytime, anywhere game play.

1. Digital Games Reach Mass Appeal;Rise of Mobile and Social Networks Means Anytime, Anywhere Game Play September 2010 1

2. Methodology This research was conducted by Frank N. Magid exclusively for PlayFirst US national sample of 5,524 Males and females 18+ 2075 qualified respondents Defined as those who play casual digital games in any form of the following at least once a month: Computer, on-line, retail and web-based games Social networking games Mobile smartphone games Study excludes the segment of hardcore gamers: Console games, handheld games or games on a traditional cell phone Survey data was collected June 2010 2

3. Playing digital games reaches mass appeal - cutting across gender and age. 2 out of 3 Americans play games* 1 in 3 Americans play casual games** 3 65% Play Digital Games * Includes Console, Traditional Mobile, and Casual Gamers ** Casual Gamers defined as those who play any form of the following at least once a month: Computer on-line, retail & web-based games, social games, smartphone games

4. Playing games ranks higher than watching movies, listening to radio and reading newspapers/magazines as part of leisure time activities. 4

5. 52% play on at least two of the three platforms 14% play on all three platforms Mobile Smartphone 28% 55% of Smartphone gamers play Facebook games 86% of Smartphone gamers also play computer games 81% of Facebook gamers play computer games Casual Gamers are dedicated cross-platform players

7. 38% of men agree that they consider themselves gamers

8. 58% of prefer games with state-of-the-art graphics and technology

9. 45% of men prefer games with the newest technology

10. Challenging to finish and a sense of accomplishment are the most important game elements6

12. More than a 1/3 spend hour or more

13. Less than 20% likely to Spend

14. Equally Engaged & Multi-Tasking

15. 28% spend 10 to 30 minutes

16. Of the 5% who are spending, 25% likely to Spend More

17. 32% Multi-Tasking

18. 30% Less than 10 Minutes

20. About PlayFirst PlayFirst is a leading publisher of emotionally engaging interactive entertainment with the goal of delivering delightful play to everybody, every day. Through the creation of compelling story worlds, memorable characters and captivating game play, PlayFirst strives to create engaging experiences to delight its customers. PlayFirst publishes quality gaming experiences that capture the imagination on all popular platforms including download games for PC and Mac®, mobile games for iPhone™ and iPad, social games for Facebook and console games. The company's game portfolio includes world-renowned brands: Diner Dash ® www.dinerdash.com Dream Chronicles® Chocolatier® For more information, please visit www.PlayFirst.com 9

21. About Frank N. Magid Associates, Inc Frank N. Magid Associates is a leading research-based strategic consulting firm that helps clients become profitable by solving problems and helping them take advantage of opportunities. Magid brings unique frameworks for solving problems and seizing opportunities to each engagement, all informed and driven by unparalleled consumer and stakeholder research, market knowledge, and experience-based perspectives. For more information, please visit www.magid.com. 10