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Torchbox BIMA D-day talk
- 2. Live Blog & Twitter Feed: #BIMADDay
- 4. What jobs do you think are included in the digital industry? Group Challenge - 2 minutes!
- 5. Digital includes... - Designers - Developers - Animators - Marketeers - Salespersons - Data Analysts - Project Managers - Social Media Managers And they need the support of many other roles...
- 7. Sarah - @plantsarah Designer at Torchbox - Also created & designs Fermentzine - Canvas Conference - Studied visual communication
- 8. Jonny - @jonnygrum Digital Marketing Manager at Torchbox - Makes Content ‘Famous’ - Works with social media - Love working with football & charity projects
- 9. B I M A - D - d a y
- 13. THE TEAM
- 18. Team photo of us skiing?
- 23. This is good for When you can’t keep it short and want longer descriptive text
- 24. This is good for When you can’t keep it short and want longer descriptive text
- 25. This is good for When you can’t keep it short and want longer descriptive text
- 30. Mobile intro
- 31. Mobile intro
- 35. Geolocation Broadcasting
- 40. What are a couple of things that you wish your mobile could do? Group Challenge - 5 minutes!
- 44. Some ideas for the project
- 48. How many ideas can your group come up with in 5 minutes? Work in your groups, we’ll come round.
- 49. Before the task starts... any questions?
Hinweis der Redaktion
- 70 Digital Agencies, 1800 Students taking part in BIMA D(igital)-Day\nBIMA IS THE BRITISH INTERACTIVE MEDIA ASSOCIATION\n\nJONNY\n\n
- The Drum will be live blogging / Tweeting using the hashtag\n\nJONNY\n
- What’s it all about? Here’s a video from Andrew Henning from BIMA\n\nJONNY\n
- But first we’re going to find out what jobs you think are in the digital industry...Get into your groups - 2 minutes and then we’ll find out what you’ve written down. Come up with 3 answers per group?\n\nSarah\n
- SLIDE WITH ANSWERS (FROM GOOGLE DOC) \n\nSarah\n
- Great to hear your ideas about what Digital Means - here’s a video from people in the industry about what digital means to them and why it’s a good industry for young people to consider moving into! \n\nSARAH THEN JONNY\n\nAFTER THIS - So this video should have given you a good idea of what we do as an industry - particularly in the agency lifestyle, it’s not about the 9-5 but it’s what works for the agency and the project. For anyone with any skillset. \n\nANY QUESTIONS\n\n
- Worked in publishing Pearson after a degree in Visual Communication (Graphics)\n\nDesigning web pages, apps, \n\nMoved to Web design at Torchbox\n\nI also run Fermentzine which is a printed poetry & illustration paper, that experiments with minature digital printers.\n\nSARAH\n
- \nJONNY\n\n\n
- Keep it fun and upbeat! \n\n- Size of agency, rough description, where we’re based. \nSARAH\n
- We design and build digital stuff!\nAnimations,\nApps,\nMarketing!\n\nSARAH\n
- Jonny - Where we’re different to a lot of agencies is that the majority of our clients are focused on trying to make the world a better place.\n
- When we’re not helping people save the world, we make stuff like this: Starry night. \n\n(One of the perks) \n\nPlay video: http://vimeo.com/17915496\n\nAfter Video - break (SUMMARISE, WHAT WILL HAPPEN NEXT) (GO AWAY, THINK ABOUT A TEAM NAME - that will be part of the blog / hashtag. \n\n\n
- Introduce the team (SKI PHOTO)\n\nThis is Torchbox - can you introduce your team name?\n\nJONNY\n\n\n\n
- \nAt Christmas we like to make something special for our family and friends. This year we made the Torchbox Choir. As well as a selection of classic songs, we also encouraged people to make their own...\n\nJONNY\n\n\n
- The Hoff sent his seal of approval when we tweeted him about the Knight rider song.\n\nJONNY\n
- This is the view from Torchbox’s windows -\n in the countryside.\n\nSARAH\n
- Some of the job types in Torchbox are: Web developers, project managers, designers, marketing managers, SEO managers, front-end developers\n\nWe do everything from thinking about strategy, through to designing, building & promoting online. \n\nSARAH\n\n\n
- As well as client work we also like to play table football, have bbqs every friday, go punting and skiing. \n\n\nSARAH\n\n
- We actually do real work too - and this includes working for people like....\n\nJONNY\n
- Here are some websites we have made\n\nThink about the content works together\n\n(ADD 3) 1 on each slide\n\nSARAH\n\n
- Here are some websites we have made\n\nUsing social media and a new site to promote the British canals\n\n(ADD 3) 1 on each slide\n\nSARAH\n\n
- Here are some websites we have made\n\nUsing data strategies to explore worldwide issues\n\n(ADD 3) 1 on each slide\n\nSARAH\n\n
- Animations for WWF, Citizens advice, UPSHOT\n\nAnimations are a great way of sharing issues/ important information\n\nviral\n\n\n3 (EACH HAVE OWN SLIDE)\n\nSARAH\n
- Animations for WWF, Citizens advice, UPSHOT\n\nWe make things easier for people- realise/ understand the users needs\n\nSARAH\n
- Animations for WWF, Citizens advice, UPSHOT\n\nWe use animation to make people aware of the options and support we have out there\n\nSARAH\n
- Breakthrough, RSA *(needs screengrab), + Nuffield\n\nuse apps to connect with people in different environments.\n\n\nSARAH\n
- iBreast check 18k downloads in 6 months\n\nMobile is personal content\n\nSarah\n
- Jonny\n
- Pro Contract\n\nJONNY\n
- Jonny. So as a class you’ve chosen the mobile challenge - to introduce the challenge here’s a few important things to consider when thinking about mobile.\n\n(BIMA MOBILE CHALLENGE SLIDE)\n
- Mobile usage is increasing dramatically: “Mobile to overtake fixed Internet access by 2014″ \n\nIndustries need to adapt to the rate of users needs:\n\n• People want to watch youtube in bed\n• Tweet whilst watching \n• Find the latest headlines whilst eating breakfast.\n\n(Is there an infographic that shows mobile taking over?)\n\nSARAH\n\n\n
- These are the mobiles we used to have, they are:\n\nOur Mobiles - Pros and cons\nNokia 3210, Sony Erikson \nDoesn’t break \n10 whole text messages\nfree snake\nring tones\n\nSarah’s comedy showcase\n\n\n
- Mobile: \n\nHow many people have a mobile?\n Who does more than text and calls?\nAnyone check-in? what else do you do? Take photos etc...\n\nJonny - edit this, remain standing if...\n
- Advantages\nHtc, iPhone, Blackberry \nMultimedia / Social media \nAccess information anywhere\nLocation based services\nWith you anywhere\n\nEmail\nTake photos\nRecord videos\nuse as a dictaphone\nupload/ share things instantly \nPassbook- points via your phone\nwireless syncing\n\nJONNY\n
- Two key things in mobile are:\n\nLive Broadcasting\nGeolocation\n\nJonny\n
- Mobile isn’t just the device you hold in your hand, it could be: \n\nAdidas chip boots\nNike fuel band (new slide?)\nSat nav\n\nJonny\n\n\n
- Mobile isn’t just the device you hold in your hand, it could be: \n\nAdidas chip boots\nNike fuel band (new slide?)\nSat nav\n\nJonny\n\n\n
- Who knows what’s going on in this photo?\n\nJonny\n\n\n\n
- Anything is possible - a GREAT content idea sits at the heart of digital\n\n\n
- Sarah\n\nWhat do you find hard work? \nWhat do you wish you were able to do?\nHow could your mobile help?\n\nThink about new tech\n
- Here are a few things we think are pretty good:\nAR String: http://vimeo.com/15307676 (Augmented reality) Sarah\nTippex experience: You tube: http://www.youtube.com/watch?v=4ba1BqJ4S2M Jonny\nHTC one: http://www.youtube.com/watch?v=k3n2v8YJ6VA Sarah\n\n
- Here are a few things we think are pretty good:\nAR String: http://vimeo.com/15307676 (Augmented reality) Sarah\nTippex experience: You tube: http://www.youtube.com/watch?v=4ba1BqJ4S2M Jonny\nHTC one: http://www.youtube.com/watch?v=k3n2v8YJ6VA Sarah\n\n
- Here are a few things we think are pretty good:\nAR String: http://vimeo.com/15307676 (Augmented reality) Sarah\nTippex experience: You tube: http://www.youtube.com/watch?v=4ba1BqJ4S2M Jonny\nHTC one: http://www.youtube.com/watch?v=k3n2v8YJ6VA Sarah\n\n
- Some ideas for the project?\nWhat technology is out there? what’s next? \nVoice command Siri, 3d printing, geolocating, miniature printing, coding, QR robots.\n\nSARAH\n
- A couple of things we think about when designing/ dev for mobile are:\nResponsiveness\nShare capabilities\nmultiple devices/ platforms\n- promote\n\nWhat will you be able to do in the future. \n\nSARAH\n
- But remember - apps especially need to serve two purposes. One of the above...\n\nInclude screengrabs of apps. Angry Birds / Trainlines. \n\nJonny\n
- But remember - apps especially need to serve two purposes. One of the above...\n\nInclude screengrabs of apps. Angry Birds / Trainlines. \n\nJonny\n
- One last group challenge before we take a look at the brief... \n\nHow many ideas can your group come up with in 5 minutes? Don’t worry - be creative. No ideas a bad idea at this stage - it’s all about being ambitious and thinking big! \n\n(we sit down with each group so you can keep ideas secret! )\n\nJonny\n
- Questions?\n\nThen Mrs Cleaver to introduce brief\n