This slide presentation by Plan Politika discusses hot and old youth political marketing strategies in Indonesia in 2012. It identifies several hot strategies, including sharing discussions with constituents in their communities, sharing networks and opportunities, using Twitter for engagement purposes, involving youth in policymaking, and building public spaces for young people. It also identifies some old strategies, such as billboard wars, distributing party paraphernalia, using Twitter mainly for promotion, top-down policymaking, focusing on private activities, and mass campaigns in stadiums. The presentation recommends doing simple activities together with youth and games camps as tools for youth political campaigns.

1. Slide Presentation by Plan Politika
16
Photo : Andi Kusuma Dewi
What are Hots and Olds on
Youth Political Marketing in
2012
www.planpolitika.com

2. Photo: Balitar (Flickr)
Billboard War
HOT-OLDInsight and Slide Presentation by

3. Sharing session with constituents
• Diskusi dengan konstituen di tempat mereka
HOT-OLD Insight and Slide Presentation by

4. T-shirt, money, flyer, and other party attributes parceling
HOT-OLD Insight and Slide Presentation by

5. Network and experience sharing
• Bagi-2 network dan kesempatan mencoba
HOT-OLD Insight and Slide Presentation by

6. Twitter BOT for promotional purpose
• Twitter promosi dan berbicara hal abstrak
terlalu banyak
HOT-OLD Insight and Slide Presentation by

7. Twitter for engagement purpose
HOT-OLD Insight and Slide Presentation by

8. TOP-DOWN Policy
• Kebijakan top-down
HOT-OLD Insight and Slide Presentation by

9. Involving youth as an active agent in making, doing, and controlling policy
Photo : Andi Kusuma Dewi
HOT-OLD Insight and Slide Presentation by

10. Occupied in private car and too busy with self-political activities
HOT-OLD Insight and Slide Presentation by

11. Going out, public transportation-ing, and meeting your people
HOT-OLD Insight and Slide Presentation by

12. Producing your own music album/Singing in Public
HOT-OLD Insight and Slide Presentation by

13. Doing simple activity together with youth
• Kebijakan bottom up dengan
mengikutsertakan anak muda
HOT-OLD Insight and Slide Presentation by

14. Building another Mall (again!) Photo: Humas Batam.com
HOT-OLD Insight and Slide Presentation by

15. Photo : Andi Kusuma Dewi
Building public space for young people
• Community gathering bersama anak-anak
muda
HOT-OLD Insight and Slide Presentation by

16. Mass campaign in stadion or public space
• Kampanye besar2an di stadion
HOT-OLD Insight and Slide Presentation by

17. Games Camp as one of tools for youth political campaign
HOT-OLD Insight and Slide Presentation by

18. Contact Person
Anggun :: 0856 9560 9568 :: anggunintan@gmail.com
Mimi :: 0812 8360 4263 :: asra.silmi@gmail.com
Jl. Delman Kencana III No. 9, Tanah Kusir, Jakarta 12240
INDONESIA © PLAN Politika