This presentation discusses how to upgrade the world by making use of both traditional and modern communication tools. It shows how environmental conservation and responsible travel messages can be shared using both high-tech and low-tech methods. The presentation encourages engagement through comments, questions, suggestions, shares, and interactions on social media. It also provides examples of different levels of engagement possible on various social media platforms.
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Upgrade Your World! Making the most of old-school allies and the expanding social web universe
1. @ r o n m a d e r • p l a n e t a . c o m / u p g r a d e • 0 7 . 2 0 1 7
Photo : EUMETSAT
2. Upgrade your world by making the most of old-school allies
and the expanding social web. This presentation shows how
messages of environmental conservation and responsible /
conscious / local travel are told using hi-tech AND lo-fi
communication. Engage! You are welcome to adapt and reuse
with the attribution-sharealike license. We welcome your
interaction -- comments, questions, suggestions, shares,
clips, favorites, likes and hearts.
- Ron Mader (Las Vegas, 2017)
First delivered to the 2010 European Ecotourism Conference • Estonia
p l a n e t a . c o m / u p g r a d e • p l a n e t a . w i k i s p a c e s . c o m / u p g r a d e
About This Presentation
6. Upgrade (!)
your world
by making
the most of
old-school
allies
and the
expanding
universe of
the social web.
You
Google
Flickr
Facebook
TwitterPlaneta
YouTube
Wiki
@ r o n m a d e r
7. The Social Web is … Social
2010 social web workshop in oaxaca, mexico
10. O t h e r
Ar e we o n
the same
scre e n?
T o w h at
de gr e e
do we
i nte r act?
W h at’ s
next?
2 0 1 7 @ r o n m a d e rp l a n e t a . c o m / u p g r a d e
Are we on the same screen?
11. Be attentive
Be generous
Be creative
Be curious
Be empathetic
Levels of Engagement
2 0 1 7 @ r o n m a d e r
12. Se atento
Se generoso
Se creativo
Se curioso
Se empatico
Niveles de Compromiso
2 0 1 7 @ r o n m a d e r
13. View
Upload pics/video
Share / Like / Embed
Create event
Search
Say ‘Happy Birthday’
2 0 1 7 @ r o n m a d e r
Levels of Engagement
14. View
Add star / follow
Share photos in groups
Curate a gallery
Upload pics
Search 2 0 1 7 @ r o n m a d e r
Levels of Engagement
30. The value of
the social web
becomes clear
through
repetition and
redundancy.
2 0 1 6 @ r o n m a d e r
31.
32.
33.
34. The Law of Two Feet
If people find themselves in situations
where they are neither learning nor
contributing, they are responsible for
moving to another place -- using their
two feet to find a place where their
participation is more meaningful.
# O p e n S p a c e
35.
36. Don’t be that Guy
No seas sangron (Mexican Spanish)
Naac nde yis la lu (Zapoteco de la costa)
Kety rachtee ru'u (Zapoteco de Teotitlán del Valle)
Sei nicht so (German)