Osnove SEO #GoogleDay13

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Branko Djurkovic

Search Engine Optimization Basics

Marketing Technologie Design

#SEO #GoogleDay13

Search Engine Optimisation
(SEO)

SEO
SEO is an acronym for "search engine
optimization" or "search engine optimizer."

SEO
It is the process of getting traffic from the
“free,” “organic,” or “natural” listings on
search engines.

SEO
Video 1
http://www.youtube.com/watch?v=hF515-0Tduk

SEO
●
●

Review of your site content or structure
Technical advice on website development: for example,
hosting, redirects, error pages, use of JavaScript

●

Content development

●

Management of online business development campaigns

●

Keyword research

●

SEO training

●

Expertise in specific markets and geographies.

SEO
Getting indexed
Sitemap
Google Webmasters Tools
Backlinks

SEO
Increasing prominence
Crosslinking pages

SEO
●

Blogs & Feeds

●

Dimain names & URLs

●
●
●
●
●

Duplicate content
Flash
Images
Local / Mobile
Redirects

SEO
●
●
●
●
●
●

Title
Description
Keywords
W3C Validation
Videos
Copywriting

SEO

●

Link building

●

Paid links

●

Spamming

SEO
●
●
●
●
●

Personalisation
Social Networks
Google+
Page Rank
Translations

SEO

Branko Đurković
www.plagosus.net
@plagosus

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Osnove SEO #GoogleDay13

1. #SEO #GoogleDay13 Search Engine Optimisation (SEO)

2. SEO SEO is an acronym for "search engine optimization" or "search engine optimizer."

3. SEO It is the process of getting traffic from the “free,” “organic,” or “natural” listings on search engines.

4. SEO Video 1 http://www.youtube.com/watch?v=hF515-0Tduk

5. SEO ● ● Review of your site content or structure Technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript ● Content development ● Management of online business development campaigns ● Keyword research ● SEO training ● Expertise in specific markets and geographies.

6. SEO Black SEO

7. SEO Google ● Yahoo ● Bing ●

8. SEO "spider" to "crawl" content

9. SEO Getting indexed Sitemap Google Webmasters Tools Backlinks

10. SEO Preventing crawling Robots.txt

11. SEO Increasing prominence Crosslinking pages

12. SEO Marketing strategy AdWords

13. SEO ● Blogs & Feeds ● Dimain names & URLs ● ● ● ● ● Duplicate content Flash Images Local / Mobile Redirects

14. SEO ● ● ● ● ● ● Title Description Keywords W3C Validation Videos Copywriting

15. SEO ● Link building ● Paid links ● Spamming

16. SEO ● ● ● ● ● Personalisation Social Networks Google+ Page Rank Translations

17. SEO Example 1 (Personal blog)