3. + FULL SERVICE, INTEGRATED AGENCY
+ FOUNDED IN 1935, REINCARNATED IN 2006
ABOUT US + 180 PASSIONATE THINKERS + DOERS
+ NATIONALLY-AWARDED BEST PLACE TO WORK
4. F IVE YEA R S O F C O NS EC U T IVE GR O W T H
$198
$175 million
$165 million
million
$150
million
$130
million
42%
40%
30%
16%
24%
2006 2007 2008 2009 2010
Capitalized Billings Interactive Work Product
5.
6. • Primary Research (qualitative and • Customer Segmentation/
quantitative methods) Targeting
STRATEGY • Secondary Research (Forrester, • Brand
Simmons, PSFK, eMarketer, etc.) • Interactive/Social Media/Mobile
• Consumer Insights • Marketing Innovation
RT
ADVE ISING • Print • Nontraditional
ADVERTISING • Radio • OOH
• Broadcast • Retail (POP/POS)
DE
• Brand Identity • Package Design
PR
DESIGN • Brand Visual Design Standards • Corporate Communications
SIGN
• Logo Creation/Evolution • Collateral
STRATEGY
• Planning + strategy • Search engine optimization
• User experience design • Design + copywriting
INTERACTIVE • Information architecture • Front + back end development
VE
• Content strategy • Analytics (web, social, mobile)
ED
TI
M
IA R AC • Creative Tactics • Connection Planning
I NTE MEDIA • Media Planning • SEM
• Negotiation/Buying • Audit/Analytics
• Media Relations • Influencer Strategy
• Earned Media • Media Training
PUBLIC RELATIONS • Blogger Outreach • Social Media
• Crisis Management
62. THANKS
EMAIL: C R A I G . P L A D S O N @ C O L L E M C V O Y . C O M
THANK YOU. TWITTER: @ C R A I G P L A D S O N
BLOG: C R A I G P L A D S O N . P O S T E R O U S . C O M