1. INTRODUCTION TO RESEARCH TECHNIQUES
Course Code: BJMRM 30501 Credit Units : 02
Course Objective:
This topic will give students an understanding of research and it’s importance for a media person. They will be
introduced to research methodologies and processes. Content analysis of TV, Radio and print will be undertaken
which will help the students understand and appreciate the media effects theories, which they will be taught. The
state of communication research with particular reference to India will be discussed.
Course Contents:
Module I: Introduction to research
Research: Meaning & Definition, need & importance, principle of utilitarianism, elements of research
(constructs, concepts, variable, types of variables, definition, types of definition), Primary and Secondary Data
Types of research- Basic & Applied.
Quantitative Approaches: Historical research & ethnographic research
Qualitative Approaches: Descriptive research, Correlation research, Causal-comparative research, Experimental
Research
Introduction to research methodology, Theory of logical positivism, triangulation method & its importance
Module II: Sampling (imp.)
Sampling: Definition & need, concept of population, sample & its characteristics, sample frame, sample size,
sample unit
Types of sampling designs: probability sample & non-probability sample.
Types of probability & Non-probability sample.
Module III: Research Tools
Mathematical tools for research: Mean, Median, mode, correlation, regression.
Content analysis: Meaning, characteristics, process, coding, advantages & disadvantages.
Examination Scheme:
Components P C CT EE
Weightage (%) 10 10 20 60
Text & References:
• Research methods; Ahuja, B.N.
• Media and Communication Research methods; Berger, Arthur Asa

2. EVENT MANAGEMENT
Course Code: BJMME 30501 Credit Units : 03
Course Objective:
This course familiarizes the students with the latest yet very important element of marketing communications –
Event Management. With the traditional forms of communications becoming saturated, event management has
emerged as an effective alternate for brand awareness. The students will essentially be taken through
fundamentals of event management, concept and design, logistics, marketing and promotion, stagecraft
Course Contents:
Module I: Introduction to Event management
What is an event
Event Industry of India
Classification of events
Classification on the basis of size and types
Role and importance of events
Developing event concept and design
Purpose
Module II: Event theme
Venue
Target Audience
Available resources
Timing
Event team and contractors
Designing the event
Theme
Layout
Décor
Suppliers
Technical requirements
Module III: Entertainment
Catering
Event marketing and event promotion
Event marketing Process
Various media for event promotion
Understanding the relevance of each media to event promotion
Comparison and strengths and weaknesses of each
Sponsorships
Examination Scheme:
Components P C CT EE
Weightage (%) 10 10 20 60
Text & References:
• Managing Presentations; Wakhlu, Savita Bhan
• Stage Management, Lighting and Sound; Palmer's
• Stage Lighting step-by-step; Walters, Graham
• Scene Design and Stage Lighting; Parker, W.Oren & Wolf, R.Craig
• Event Marketing & Management; Gaur, Sanjaya S.& Saggere,S.V.
• Event Marketing; Hoyle Jr., Leonaed H.
• Event Management; Lynn Van Der Wagem
• Planning, Performing & Controlling; Angus, Robert B.

3. MULTIMEDIA
Course Code: BJMEM 30501 Credit Units : 03
Course Objective:
This course focuses on the design and evaluation of multimedia learning and teaching environments in higher
education settings as well as corporate training contexts. Multimedia is broadly defined as learning
from verbal and visual material. Students are introduced to principles of multimedia design based on
cognitive theories and constructivist approaches to learning. Based on the hands-on experience
approaches, methods, and criteria for the evaluation of multimedia environments are introduced and
will be applied to the examples. In the last part of the course, students are exposed to further case
studies and develop their own concept for a multimedia project.
Course Contents:
Module I: Introduction to Multimedia
Presentations of sound and light, words in magnetically graven image - and any known combination thereof as
well as nuances yet to come. Though computer CD is the dominant wrapper for these works, technological
innovation is the hallmark of the electronic-publishing arena, and new formats will expand the creative and
market potential. Multimedia books are publishing events; their advent suggests alternative avenues for authors
as well as adaptational tie-ins with the world of print.
Module II
Design Concepts: Developing the idea keeping the target audience and the entire purpose in consideration.
Typefaces
Pre Production
Production Planning and Design
User Interface Design
Module III
Hypermedia Authoring Concepts
Multimedia Sound
Video Production
Digital Video
Animation
Authoring Part 2: HTML & Web-Based Multimedia
Final Project Presentations
Examination Scheme:
Components P C CT EE
Weightage (%) 10 10 20 60
Text & References:
• 3ds Max Animation & Visual Effects Techniques; Kennedy,Sanford
• Macromedia Dreamweaver Mx advanced; Towers, J. Tarin
• Micromedia Flash Mx: A Biggner's Gide; Underdahl, Brian
• Macromedia Flash 5 in 25 Hours; Kerman, Phillip
• 3D Graphics & Animation; Giambruno, Mark
• 3ds Max 4; Woods, Cat & Bicalho, A.
• 3ds Max 5 Bible; Murdock, Kelly L.
• Flash 5 Visual Jumpstart; Hartman, Patricia

4. FILM MAKING AND DIRECTION
Course Code: BJMEM 30502 Credit Units : 04
Course Objective:
This course focuses on the language of filmmaking and it’s techniques. Students are introduced to principles and
methodology of filmmaking. Basics of sound, lighting and scripting will be explained to them. Based on the
hands-on experience approaches, methods, and criteria for all the processes of documentary and corporate film
making from pre-production to post production will be taught to the students. They will be encouraged to
exercise their creativity and visualize and execute short films.
Course Contents:
Module I
Ideation and Visualisation
Scripting
Storyboarding
Creating Reality and Illusion
Module II
Three stages of Film Production
Pre-production
Production
Post Production
Module III
Mise-en-scene
Lighting
Sound
Art Direction
Directing Actors
Module IV
Different types of Films
Documentary
Corporate
Fiction
Promos
Examination Scheme:
Components P C CT EE
Weightage (%) 10 10 20 60
Text & References:
• Directing the Documentary; Rabiger, Michael
• Movies and Methods V1; Nichols, Bill
• Movies and Methods V2; Nichols, Bill
• Film Art: An Introduction, D. Bordwell, K. Thomson 1990
• Image and imagination, Geeti Sen
• The Cinematic Society, Norman K. Denzin
• The Image trap, M.S.S. Pandian
• The Camera Age, Michael J. Arlen
• Gurudutt, Nasreen Munni Kabir
• 100 Years of Cinema, Prabodh Maitra

5. NEWS AND CONTEMPORARY ISSUES
Course Code: BJMHU 30501 Credit Units : 04
Course Objective:
The students are now on the brink of entering the job market or pursuing higher studies. Before stepping out,
this module will serve as a refresher course, which will comprehensively cover all current newsmakers and
events. The students will also get a chance to discuss and debate contemporary issues.
Course Contents:
Module I: (International)
Daily international news (newspapers, radio & TV)
Background to the daily news
Thumbnail sketches of chief personalities figuring in current news reports
Relevance of these reports to India and the world community or why they are considered to be important
Important actions taken under the UN umbrella over past 10 years
Regions of conflict in the world
Module II: (Domestic)
Daily domestic news
Background to the news items
Thumbnail sketches of chief personalities figuring in current news reports
Important bills, acts and Constitutional amendments passed by Indian Parliament over past 5 years
Important Supreme Court rulings over past five years
Module III: (Economic)
Regional economic groupings of the world and their functioning
The European Union and its expansion
The World Bank
The Asian Development Bank
World Economic Forum
Profile of the Indian economy (industry, agriculture, infrastructure, growth rates, world ranking, role of
planning, budgets and government policies)
The world’s top 15 economies
Module IV: (Issues for discussion)
Globalisation
The environment
US dominated world order – politically, culturally and economically
Parliamentary versus Presidential government
Indian Constitution – does it need a change?
Naxalism and Marxism
Clash of civilizations
Should the nuclear club remain exclusive?
Criminalisation of politics
Reservation
Restructuring the UN
Module V: (Science & Technology)
Space and planetary probes
The US and Russian Space programmes
European space programme
China’s and India’ space programmes and plans to send manned mission to Moon
Nanotechnology
Latest developments in bio-technology
Nuclear power production and risks
The year’s Nobel Prizes and topics for which they have been awarded
Cloning
Examination Scheme:
Components P C CT EE
Weightage (%) 10 10 20 60

6. Text & References:
• Newspapers & Periodicals
• Manorama Year Book

7. ANCHORING AND PRESENTATION
Course Code: BJMEM 30503 Credit Units : 03
Course Objective:
Becoming an anchor or a presenter is high on the list of ambitions of a budding media professional today because of
the high visibility and instant recognition in the public eye. Students need to be familiar with all the hard
work that accompanies it. This module will familiarize them with all the
Course Contents:
Various anchoring formats
Preparation of different kinds of Anchoring scripts
Pronunciation and articulation
Studio performance and cues
Understanding the concept of human voice formation
Voice enhancement techniques.
News anchoring Hardware - Microphones, Tele prompter, audio consoles, PCR
Radio Jockeying (RJ)
Video Jockeying (VJ)
Art of anchoring live shows
Examination Scheme:
Components P C CT EE
Weightage (%) 10 10 20 60
Text & References:
• Television and Radio Announcing ; Hyde, Stuart W
• Here's The News: A Radio News Manual; Maeseneer, Paul De
• The power of corporate communication; Argenti,Paul A.& Forman, Janis
• Development communication & Media Debate; Menon, Mridula