#Giving tuesday2016
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#Giving Tuesday is the international phenomenon that has become the brand name for causes to fundraise, and specifically online fundraise, for one day in November across the country and around the world. The main concept behind #Giving Tuesday is not necessarily just to raise the most amount of money, but in its fourth year, the movement has become a one-day public relations campaign that focuses attention on the amazing work thousands of non-profits do on a daily basis. This nonprofit workshop is presented by Villanova University School of Business' Center for Church Management and Business Ethics in partnership with the NTEN Delaware Valley Tech Club.
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#Giving tuesday2016
- 1. #Giving Tuesday Maximizing the Movement Sean King sking.aspire@gmail.com aspireartsandevents.strikingly.com @skingaspire
- 2. Who Am I? • Advising & Consulting Small-medium sized businesses and non-profits for 25 years • Principal at Aspire Consulting • Professional Development/Capacity Building in the Arts & Social Entrepreneurship space • Marketing Chair and Advancement Consultant for Downtown Allentown, PA • Presenter for IFEA, AFP, Arts Reach, 92Y, MFEA, CiviCRM User Summit and PA Council on the Arts, PA Downtown Center • Americans for the Arts National Advisory Committee on Arts Marketing & Audience Engagement in the 21st Century • Follow at Twitter @skingaspire @skingaspire | sking.aspire@gmail.com | aspireartsandevents.strikingly.com
- 3. What will we cover? • #Giving Tuesday: A Definition • A Case Study: Allentown – The Good, The Bad, The Ugly – #Giving Tuesday as a Platform • Ten Tips to Engage #Giving Tuesday • Q & A • Thoughts on Collaboration @skingaspire | sking.aspire@gmail.com | aspireartsandevents.strikingly.com
- 4. @skingaspire | sking.aspire@gmail.com | aspireartsandevents.strikingly.com
- 5. The Truth About #GivingTuesday • Fifth year of the movement • Mission to bring attention to fundraising • Cottage industry • Is not a “one-day wonder” • Is a platform to tie into mainstream media • Can be a Public Relations campaign that pays you @skingaspire | sking.aspire@gmail.com | aspireartsandevents.strikingly.com
- 6. @skingaspire | sking.aspire@gmail.com | aspireartsandevents.strikingly.com Allentown
- 7. @skingaspire | sking.aspire@gmail.com | aspireartsandevents.strikingly.com • Allentown Art Museum • Allentown Symphony • Baum School of Art • Civic Theater • Community Music School • Liberty Bell Museum • Youth Education in the Arts
- 8. @skingaspire | sking.aspire@gmail.com | aspireartsandevents.strikingly.com
- 9. #Giving Tuesday Components • Collaborative partners • Restaurants • PPL Center Concert • Text2Give • Local Media @skingaspire | sking.aspire@gmail.com | aspireartsandevents.strikingly.com
- 10. TOP 10 #GIVING TUESDAY TIPS @skingaspire | sking.aspire@gmail.com | aspireartsandevents.strikingly.com
- 11. Tip #1: Leverage • Launch End of Year Fundraising Campaign • One day “POP” to Kick-off or Reboot fourth quarter campaign @skingaspire | sking.aspire@gmail.com | aspireartsandevents.strikingly.com
- 12. Tip #2: The Ask • Don’t ask for money • Ask for connections • Free media from partners • Matching Challenges from top donors – Set goals – Live countdowns – Social updated @skingaspire | sking.aspire@gmail.com | aspireartsandevents.strikingly.com
- 13. Tip #3: The Moves • Small contributors to larger patrons • Majority of donations >$100 • Welcome new supporters • Chance to explore with a control group @skingaspire | sking.aspire@gmail.com | aspireartsandevents.strikingly.com
- 14. Tip #4: Offline • Move online initiative to offline • Additional attention to your work and your fundraising • Majority of donors may never see your posts, tweets • Direct mail, Tie into events @skingaspire | sking.aspire@gmail.com | aspireartsandevents.strikingly.com
- 15. Tip #5: Partners • Create partnerships to cast a larger net – Collaboration – Share resources – Category – Geography – Similar audiences @skingaspire | sking.aspire@gmail.com | aspireartsandevents.strikingly.com
- 16. Tip #6: Own It • What is happening locally in your community? • Others non-profits deeply engaged? • Leveraging local media? • Engage with Chambers of Commerce, Non-profit Councils @skingaspire | sking.aspire@gmail.com | aspireartsandevents.strikingly.com
- 17. Tip #7: Breathe Deep • Don’t lose your mind • #Giving Tuesday is a one-day celebration • Added shot of espresso in your fundraising “coffee” @skingaspire | sking.aspire@gmail.com | aspireartsandevents.strikingly.com
- 18. Tip #8: Rallying the Base • Rallying cry for your entire organization around fundraising • Get buy-in from all levels of the organization • Focus on a common theme • Energize staff, volunteers and stakeholders @skingaspire | sking.aspire@gmail.com | aspireartsandevents.strikingly.com
- 19. Tip #9: Thank You Thursday • Have a plan to thank donors • Recap/review on Wednesday • Thank you notes, Emails, Social media, Website posts on Thursday • Go wide with thank you’s through media @skingaspire | sking.aspire@gmail.com | aspireartsandevents.strikingly.com
- 20. Tip #10: Take a Pass • If it doesn’t fit into your plan this year, say “NO” • It’s REALLY ok! • Plan for 2017 or cross off your list • Take #GT lessons to help fundraising @skingaspire | sking.aspire@gmail.com | aspireartsandevents.strikingly.com
- 21. Preparedness Survey • How prepared are you for #GT • Why do you feel that way? • What is your greatest concern about #GT? • Are you planning to collaborate? • What platforms are you using? • What is your goal for #GT16? • https://www.surveymonkey.com/r/KH7HLLZ @skingaspire | sking.aspire@gmail.com | aspireartsandevents.strikingly.com