Playlink About The Company And Services

Playlink – About company

Playlink SA ul. Wielicka 72, 30-552 Kraków
KRS: Sąd rej. Kraków–Śródmieście XI Wydz. Gos. KRS nr 0000344062 NIP: 6793015895 REGON: 120983308 1

Playlink – information

Company: Playlink SA
Wielicka 72 Str., 30-552 Krakow

Website: www.playlink.eu

NIP: 6793015895
Regon: 120983308
KRS: 00344062

Capital: 1.000.000 PLN (100% paid)
Actions: 1.000.000

Management: Piotr Jędrzejewski – President


Join us and inrease your icomes on Polish market

Playlink created B2B platform connecting MMO and MMORPG developers and publishers to
90,00% of Polish internet market.
Among our Partners whose games Playlink is delivering for Polish Medias, there are:


Join us and inrease your icomes on Polish market


Trusted Polish mobile and online
payments
One contract = access to 90,00% of
Polish online users

Mobile Platform
Mobile game + traffic
Affiliate Program


Join us, inrease your icomes and save your time

• Polish key media companies are highly intersted in gaming content.

• Producer is looking for key media companies on Polish market to promote
its games.

• One Agreement with Playlink gives Producer the access to key media
partners in Poland. ( range: 90% of Polish market).

Playlink Platform

Playlink creates relations with key media players on Polish market
We cooperate with:

Playlink - integration in one place accounts with multiple partners


Range of our media partners


Range of our media partners

Range of chosen sites:


Platforma Playlink – adventages

• Access to multiple media partners in Poland: range 90,00% of Polish
market

• One agreement

• One integration

• Comprehensive, powerful and intuitive administration panel

• Regularly updated statistical data from advertising campaigns and
the revenue from games

• Ability to generate clear reports e.g in the form of detailed charts

• Easy management system of media list, advertising materials and
income

• Access to unique and innovative method of deep interpenetration
between game and media


Playlink Platform in practice


Playlink Platform in practice

STEP 1 STEP 2 STEP 3 RESULTS
Games producers adds its Media Partners selects the Playlink B2B Platform allows Satisfaction of both sides!
product into Platform product and publishes both sidest to follow the
informations about it on its results in real-time
websites, radio or tv station

Exaple: Playlink’s Partner, Exaple: Playlink’s Partner, Exaple: Both, XS Software and Exaple: during first 30 days
XS Software has integrated GG Network, the owner of Gadu Gadu can follow in real- the number of newly
its title,Lady Popular Gadu Gadu communicator time the registrations registred players in Lady
(Imperium Stylu, browser has started the promotional numbers, statistic of Popular reached 17 000.
game) into Playlink B2B campaign to encourage its transaction, ARPU (average They have already spent
Platform. audience to register to revenue per user) etc. more than 2000 Euros.
Imperium Stylu


Playlink Platform

Playlink B2B Platform – One Dashboard - All Information for
Producer and Media Partner. Check www.playlink.pl


Gaming portals

Playlink has created for Polskapresse Publishing Group and we are operating
gaming portal www.funspot.pl promoted on following sites: telemagazyn.pl,
kurierlubelski.pl, gazetakrakowska.pl, gazetawroclawska.pl, dziennikzachodni.pl,
dziennikbaltycki.pl, dzienniklodzki.pl, gloswielkopolski.pl, polskatimes.pl,
naszemiasto.pl, wiadomosci24.pl, natablicy.pl, giernik.pl


Playlink’s Media Partners

Range of chosen sites where Your games can be promoted:


Mobile Platform


Mobile Platform

Mobile phones have become an integral part
of our daily life. According to the Central
Statistical Office report, at the end of 2009,
the percentage penetration of mobile
telephony in Poland increased to 117.76%.

Playlink is offering development of the application on mobile devices of Apple
company, based on iPhone OS operating system from 3.0 version as well as Android
integrated with browser games.

Mobile version of your mobile games can be promoted through our media partners

Example of pilot project is Mobile version of well known and successful browser game
– Khan Wars

Business model

 Playlink invests in mobile app development

 The Partner provides Playlink with the appropriate license for developing mobile version
of its game, API documentation and technical support necessary to carry out Software.
The appropriate license grants to Playlink a right to use the license for the game
worldwide through electronic and mobile distribution.

 Playlink distributes mobile application through its media partners and mobile operators

 Business model is based on Revenue Share


Do not underestimate the power of the mobile market

Driving mobile games revenue growth

 Global mobile games market forecast to grow to >$13B by 2014
 The mobile games market landscape is adapting to consumer trends and market demand:
 Mobile game publishers are bypassing network operators to sell directly to consumers via iTunes and Android Market
 High connectivity and multiplayer games becoming mass market due to unlimited data packages
 In-game advertising being used to supplement mobile game revenues
 Integrated applications increasing to allow converged gameplay with console/MMO/casual/social games

Forecasts Smartphones sell in Poland


Poland: Range – mobile views

lp Mobile views Real Users Range
1 Onet.pl 52 640 885 13 999 493 74,93%
2 WP.pl - Orange 44 850 751 12 967 956 69,41%
3 Gazeta.pl 14 497 460 12 169 949 65,14%
4 Allegro.pl 12 698 426 11 765 694 62,98%
5 Interia.pl 11 153 486 11 617 107 62,18%
6 O2.pl 8 773 450 10 378 332 55,55%
7 Spolecznosci.pl 4 664 105 4 252 200 22,76%
8 GG Network 1 777 264 5 863 353 31,38%
9 TVN 902 056 2 983 608 15,97%


Affiliate Program


Facts about Affiliate Platform

Affiliate program as a new advantage for Playlink platform

1. Affiliate program as maker of new high benefits

2. Easy reach of multi goals

3. Monetization of social portals

4. Easy and simply integration


Facts about Affiliate Program

1. Automatic registration for media partner

2. Access to statistics panel (for You and Yours media partners)

3. Easy creation and edition of affiliate programs
(for multi goals to reach: sell, traffic, loyalty)

4. Maintenance-free operation without limit of merchants

5. Advertising system implemented in platform
(effective distribution of advertising materials to merchants
with the access to reporting panel)

6. Contac center with merchants - effective way for pushing sell
(via Internet and mobile platform) and fully access to Yours merchants

7. Easy and simply integration (without using IT force)


We save your time

How much time does it takes to get media partners in several markets for your products?

A lot of….
Conquering average and small media partners can give You better result than cooperating with only big
ones

Imagine that you want to get maximum reach of product using avarge and small media partners.
It can be hundreds of them to get….

We are giving You automatic tool for getting not only big ones but also for others.

In many kinds of products AF is high benefit maker compering to other possibilities of distribution.

In 2006 Affiliates earned on Affiliate Programs 6,5 mld dollars. 2009 in USA expenditure on this form
of sales promotion reached 2.1 billion dollars. Experts predict that in 2012 it will be $ 3.3 billion!


Easy reach of multi goals

Playlink Affiliate Program could help You reach many important targets:

 Getting traffic for Yours products

 Improving e-commerce targets

 Getting new users for yours products

 Improving users loyalty

 Reaching new media partners without extra costs and
losse of time

 The best thing is that You can have all of those results
in the same time!


Trusted Local Payments for Your Games


40 methods of local Polish payments for your games


•
• Thanks to strong market foundation, Playlink can offer
comprehensive payment system for Game Producers and
Deveopers.

• More than 40 payments methods like Premium CALL/SMS/MMS, credit and debit cards, e-transfers,
Moneybookers Electronic Wallet, PayPal Payments and others
• Lowest commissions on the market
• Handling transactions in foreign currencies
• Payments in Euro, USD, GBP are not exchanged into PLN currency which means that buying a product
for USD 100 your customer credit card will be charged with the same amount, USD 100
• Easy and swift monitoring of transaction cash flow


Polish players love SMS payments

•
• Polish players love SMS payments that’s why Playlink has own Playlink
SMS System.
• We offer comprehensive rates.

• On Polish market, the proportion between methods of payments depends on: type of online game (browser,
download), value of payments, method of
• payments: rebilling or micropayments.
• Generally, we can assume following proportion between methods of payments:
• 50-68% - Premium (SMS) Payments -> the most popular method of payment among young Polish players who do not
have credit cards.

• Among our Partners who use our SMS payments are f.ex. XS Software, Datacroft, RockHippo.


Playlink SMS
Most common SMS services

1. Access codes generated by
Playlink

This type of SMS service is based on
generating unique code and providing
it to the User.

The User may then use this code to
access restricted content on Partner's
site.


Playlink SMS

2. Access codes generated by
Partner

This type of SMS service is
based on forwarding incoming
SMS message to the Partner's
site, which generates a code
and returns it to the User.


Playlink SMS

3. Forwarding notifications to Partner

This type of SMS service is based on forwarding
incoming SMS message to the Partner's site,
which handles the entire transaction.

Message sent by the User must contain
some kind of identification of his account and
payment details (for
instance:<PREFIX>.<user_id>.<transaction_id>).


Trusted Polish online payments

Playlink’s sister company Dotpay S.A. serves Internet transactions
via credit cards of many systems and payment organizations.
It secures transactions for both a customer and a merchant
by providing an access to the global market.

Dotpay SA has 10 yeras experience on Polish market.


Trusted Polish online payments

Wire transfer payments
Electronic transfer (e-transfer) is a service available to over 20 million customers. It is designed for those who prefer making payments
directly from their bank account.

Customers have an easy access to shopping in abroad e-shops in Germany, Austria, Belgium, Holland and Singapore
thanks to transfers from chosen foreign banks.


Games market - FACTS


Global Video Games Sector Revenue

Online and mobile games should grow total video games market size to $87B and take 50% revenue share at $44B (18% CAGR 09-14F). The historically strong
pure console* sector is flat to down.

Asia Pacific and Europe should take 90% revenue share for online and mobile games (China 49%, Europe 17%, Japan 14%, South Korea 11% in 2014F). North
America remains important.

Source: Digi-Capital Global Video Games Investment Review
(http://www.slideshare.net/timmerel/digicapital-global-video-games-investment-review)


The European Games Market

Source: BBC Mobile, massively.joystiq.com, Linking People, TechRadar, Newzoo: UK, US, DE


Changes in gaming market

Casual online
Simple single player online games Browser based Massively
Example company: PopCap Games Multiplayer Online (“MMO”)
Thousands of simultaneous online
Player.
Example company: Bigpoint, Gameforge

Social online
Multiplayer online games
Played on social platforms (e.g. Facebook)
Example company: Zynga iPhone/iPad and other
smartphone/tablet
Mobile casual, social and MMO
Games Played on
Online/smartphone/tablet middleware smartphones/tablets
Technology for online/smartphone/tablet Example company: Rovio
Example company: Jambool

Retail MMO
Thousands of simultaneous online
Pure console player games Played on PC/Console
Retail/digital download console games via retail or digital download
Played on PS3, XBox360 or Wii Example company: Activision Blizzard
Example company: Electronic Arts, Ubisoft
Source: Digi-Capital Global Video Games Investment Review
(http://www.slideshare.net/timmerel/digicapital-global-video-games-investment-
review


The MMO sector is growing

The MMO sector is highly cash generative
 MMOs are video games with thousand of simultaneous players
 Business models are retail, subscription, micro transactions
(in-game currency commission and items) and advertising
 WoW customers pay $12.99-14.99 monthly fees
 MMOs operate across all major platforms

Market growth rates are forecast to accelerate
 There are currently over 20M paying MMO subscribers globally,
with a strong presence in China and South Korea
 The MMO subscription market is forecast to reach 30 million
by 2012 based on regression analysis Source: Digi-Capital Global Video Games Investment Review
(http://www.slideshare.net/timmerel/digicapital-global-video-games-investment-
 The substantial Chinese MMO market is dominated by domestic review
Chinese companies


Time spent on Games vs. Money spent on games


Thank you for your attention


Playlink About The Company And Services

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Empfohlen

Empfohlen (20)

Playlink About The Company And Services