1. Example of a Briefing Deck Cover for the FY97 State of the Command Report. The
large image in the center of the page is the Recruiting Patch watermarked in the
background with the logo images of each of the five Recruiting Brigades at that time
within the Command.
In the past I created a new image to be used on subsequent briefs for each new
Commanding General. This makes recognition of a given brief easier when
determining when the brief was created and during which Commander’s tenure. The
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bottom image on this example was for Major General Mark Hamilton. It depicts the
Recruiting Patch along with the Gold Recruiting Badge which is a symbol of
excellence worn by Army Recruiters.
2. Simple artwork to accompany the speaker’s talking points, this image was created for
Major General Kenneth Simpson.
3. An example of text and graphics used in a given brief. This particular page usually
followed the cover page and outlined the topics to be discussed during the brief. I
designed the graphic specifically for Brigadier General James Shane who asked for
an image that reflects our history and our vision of the 21st Century Soldier.
4. Current Organization Chart used in USAREC Standard Brief. I used a color based
legend to depict four categories – Command, Staff, Production and External units
within the command.
5. This chart was added to the USAREC Standard Brief to show the full spectrum of
assigned missions tasked to USAREC – Major General Campbell requested a
depiction that includes the Medical / Special missions in addition to the Active and
Reserve enlisted missions.
6. Chart created to show the multi-tiered path of the annual Army Accession Mission
travels and the considerations that affect the mission composition.
7. Example of current chart used in Standard Brief for USAREC including notes –
Combined mission for Air Force, Navy & Marines = 128,746, a difference of 19,574 when compared to the
Total Army mission of 148,320 (19.6K is ~13% of the Army FY11 mission).
FY11 Active
FY10 Reserve FY10 Guard
Army – 64,000
Army – 28,320 Army – 56,000
Navy – 35,100
Navy – 9,179 Air Force – 6,745
Air Force – 27,816
Air Force – 9,118
Marine – 31,500
Marine – 9,288
8. Another example of notes that accompany current chart in USAREC Standard Brief –
A great testimonial to the absolute success of the All-Volunteer military – we all share
the benefits that the Department of Defense has earned over the years and is
reflected in the trust and confidence that America has for it’s uniformed forces.
The Military has ranked #1 or #2 in Gallup’s annual Confidence in Institutions list
almost every year since the measure was instituted in 1973 and has been #1
continuously since 1998.
9. Another example of notes that accompany current chart in USAREC Standard Brief –
In 2009, for the first time, a medical recruiter was named Army recruiter of the year. “It was an honor — I
don’t think they took us as seriously as maybe we would have liked them to,” said Army Recruiter of the
Year, Sgt. 1st Class Anika Anderson-Hack, 5th Medical Recruiting Battalion. “So I think it was a bit of a
surprise to them that a medical recruiter would actually bring home the hardware.” Anderson-Hack’s job is
to get doctors, nurses and dentists to join the Army — people who already have college degrees and are
g j y p p y g g
looking for jobs in the civilian world. “We have a difficult mission because we have to find medical
professionals and get them to want to serve their country,” she said. “Most of the people in a medical
career are there because they want to serve somebody. We have to convince them to give that service to
Soldiers.” In 2008, Anderson-Hack was able to convince 12 civilians to become Army medical officers. That
was double the mission that was given to her. And this year, she’s on target again for her mission and
hopes to again get 200 percent of her target. “The Army doesn’t stop needing doctors and nurses,” she
said. “So I can’t stop providing them.”
10. An example of text combined with graphics. This chart was used to describe what
points recruiters focus on while determining the dominant buying motive of an
applicant. I created the graphic for Major General Alphonso Lenhardt who asked that
it include ethnicity and both genders.
11. This chart was created for the USAREC G7/9 and shows the level of college degrees
earned in a given year by Soldiers on active status.
Note: The DANTES report does not capture Doctorate Degrees earned for the Army.
12. Example of a Data-Heavy Chart (occasional requests made to bring a great deal of info to a single page format) -
Diversity
FY09 data from the Demographics office at DAG1 shows the Army very close to even-balance on the Enlisted side
of the house, both in accessions during FY09 and in the total Enlisted population already serving. A bit more
improvement in Hispanic contracts is indicated for enlisted representation and we do recognize that as we work
through our Market Targeting efforts.
On the Officer side, we were very close to matching civilian representation in FY09 and we can see that African
Americans consider an Army Commission as an officer an excellent career option.
FY10 P2P reinforces the need to focus some effort on the Hispanic market. Fell a bit short on the African American
production but based on the over representation figures from FY09 we believe we are just about right where we
should be.
Precision
We keep a Priority list of top 25 MOS for priority fill along with the aggregate – as depicted, we are doing extremely
well the last 3 years with a 99% fill rate.
y %
Medical AOCs
Professional medical positions are extremely competitive and in some special fields such as Dentistry we
encounter greater reluctance and stiffer competition from the private sector also vying for that specialized career
professional.
Language
As of 17 Nov, our 09L RA mission for FY11 is 85, of which we have accessed 5 so far this year and have 17 in the
FSTP pool awaiting ship date.
On the AR side our 09L mission is 50 and we have accessed 3 so far in FY11. These are counted as immediate
accessions at swear-in.
13. This chart is updated annually and is shared with internal audiences such as
Accession Command G4/8.
15. Another example of text and graphics combined to convey information. This slide
was created for Major General Mark Hamilton who emphasizes that all his briefing
charts should be instructional in content.
16. Another example of notes that accompany current chart in USAREC Standard Brief –
• The four Veteran Service Organizations listed in the gray portion (upper left) currently have
formal partnerships w/USAREC in the form of a Memorandum of Understanding (MOU)
f l t hi /USAREC i th f f M d fU d t di
• By increasing the Army’s participation in community development activities, we will
promote public awareness of Army opportunities and options, thereby:
- Appealing to the patriotism of American youth
- Underscoring and endorsing the benefits of serving our Nation in the Army
• Ultimately, the Army returns the soldier to his or her community with expanded knowledge,
experience, and continued opportunities. Outreach “spreads the word.”
• Current partners include the National Urban League, US Hispanic Chambers of Commerce,
American School Counselors Association, American Legion, VFW, League of United Latin-
American Citizens, and many others
Citizens
17. Chart created for Major General Campbell and USAREC G1 depicting the initiatives
and programs currently available to the USAREC field force that fall under the
Wellness campaign beginning in FY08-09.
18. Example from Profession of Arms briefing created for LTG Benjamin Freakley in 2011 depicting events that provide
examples that led to Army Leadership recommending increased emphasis on Professionalism among Soldiers and
Civilians. Notes to the chart are listed below:
• Aberdeen Proving Ground – 7 N 1996 Army announces 3 male trainers charged with rape, abuse & h
Ab d P i G d Nov A l t i h d ith b harassment t
of female Soldiers under their supervision. Eventually the Army brought charges against 12 instructors involving
nearly 50 females.
• LTG Claudia Kennedy retired on 2 Jun 2000 after 31 years of service after a sexual harassment charge against
MG Larry G. Smith became public knowledge in March of that year. Army investigators substantiated her claim.
• CBS first aired photos of prisoner abuse at Abu Ghraib on 28 Apr 2004 despite the Army’s request to delay the
broadcast to prevent possible repercussions against troops in country and western hostages held by militants.
• MG George Weightman was relieved of command on 1 Mar 2007 in wake of a scandal over outpatient treatment
and specifically living conditions of wounded troops at Walter Reed.
• Maj. Nidal Malik Hasan kills 12 Soldiers and 1 civilian at Ft. Hood on 5 Nov 2009.
• Army investigators reported that more than 100 unmarked graves, scores of unrecorded grave sites with
headstones on cemetery maps, and at least four burial urns had been unearthed and dumped in an area where
excess grave dirt is kept at Arlington National Cemetery on 10 Jun 2010
2010.
• GEN Stanley McChrystal retires on 23 Jul 2010 after disparaging comments he and his aides made about the
Obama administration appeared in a Rolling Stone article.
• PFC Bradley Manning is charged on 5 Jul 2010 with violations involving transferring classified data to his
personal computer and use of unauthorized software along with delivering classified information to an
unauthorized source.
• Army releases the Health Promotion Risk Reduction and Suicide Prevention report on 29 Jul 2010 following an
19. I created the puzzle design in support of our campaign to gain additional resources for the command.
Each of the six individual pieces represented factors having an adverse impact on Army recruiting
efforts (such as low unemployment in a robust economy, erosion of enlistment incentives, reduced
funding for Army Advertising).
Identifying these factors and their collective impact on the command brings the puzzle together; our
plan to deal with these elements and the accompanying requests for additional resourcing were
represented with the puzzle assembled. The campaign was briefed through the chain of command up to
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Secretary of Defense.
As a result, the Army College Fund was increased from $30,000 to $40,000 per qualified enlistment, the
Loan Repayment Program increased from $50,000 to $65,000 per qualified enlistment and Cash Bonus
increased from $8,000 to $12,000 per qualified enlistment. We also secured an additional $15.9 million
for Army advertising and $7 6 million for Recruiter Support
$7.6 Support.
20. An example of a transition chart used when moving from one subject to another
within the brief. I created this graphic for Major General Alphonso Lenhardt’s
briefings.
