The document discusses Marshall McLuhan's view of the artist in the 21st century. It provides perspectives from various authors on how social media has impacted art and the role of the artist. While social media may influence art content or become the subject of artworks, its most important role is enabling community. True art remains introspective regardless of the platform. McLuhan saw the artist as someone who uses technologies and services to their extreme, reversing artifacts into their opposites through irony.

1. ➲ McLuhan's Artist in the 21st century
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➲ Peter Blank, Indiana University, 2011
➲ Www.blankmediation.com

2. ➲ “There are no more artists because everyone is an artist.
The work of art of the future will be the construction of a
➲ passionate life."
➲ Raoul Vaneigem, The Revolution of Everyday Life, 1967

3. ➲ “Social media may perhaps affect the content of
the artworks itself, it may become the subject of
artwork itself too, however its most important
factor is its function – its community aspect.”
➲ Leo Kogan, 2011

4. ➲ “True art is introspective irrespective
➲ of what the platform is. The fact the
➲ media is social doesn’t automatically
➲ make the art social and
➲ un-introspective”
➲ Leo Kogan, 2011

5. Army Intends on Implanting fake dreams
The God of the Northern Forest

6. I-sociality:
WE ARE USING A MEDIA SERVICE, PROVIDED TO US BY the new
sociality, perhaps WITHOUT really KNOWING about it
OBSOLESCENCE EXTENSION
RETRIEVAL REVERSAL

7. “WE MAY TORTURE
MCLUHAN, JUST
LIKE HE TORTURED
US.” – DERRICK DE
KERCKHOVE

13. conclusion
– McLuhan loved the old literary stance of
cliché-probe
– He tried to accept the new tribal archetype-
cliché
– To identify his artist we needed a vantage
point
– McLuhan's artist is someone who tries to
reverse artifacts into their opposites by
being ironic
– Who uses artifacts/services to their
maximum capacity until they break