The document provides guidance on writing effective news releases to help journalists and editors fill their pages. It outlines three types of news releases - event announcements, hard news releases, and feature news releases - and provides examples and tips for each. The keys to success are making the information important, useful, or interesting for readers while also making the journalists' jobs easier by following writing styles and providing supplemental photos or graphics.

1. Writing News Releases They Want to Publish a.k.a “Please make my job easier so I can go home on time”