Piyush Parashar

Bengaluru Area, India India

Analyst- Research with a modest experience of converting consumer data into actionable insights.

Advertising / Marketing / PR

• Driven and highly motivated individual with interests in management consulting, marketing, marketing research and business analysis. • Currently working as a research analyst at Blueocean Market Intelligence. • Overseeing quantitative research processes, including: concept testing, competitive assessment, benchmarking, customer satisfaction & loyalty and brand tracking. • Oversaw several projects simultaneously ranging from consumer awareness of a major tech solution to concept testing of a major FMCG company for a new product. • Writing questionnaires, liaising with and managing survey. • Analyzing and interpreting data to identify patterns and solutions. • Reporting the findings and ...